Welcome to Meant for More: Elevated Business & Life with Kristina Gazi.

This is the podcast for anyone ready to elevate how they live, work, and grow.

We explore relationships, career, business, wealth, and wellness through honest conversations, real experiences, and practical guidance to help you build a life and business with intention.

In this episode, Kristina is joined by Julia Tolokevich, journalist and founder of Make It Easy Agency, to break down one of the most misunderstood growth tools for entrepreneurs: Public Relations (PR).

If you’re a talented business owner struggling with visibility, this conversation is for you.

Julia explains what PR really is (hint: it’s not just media coverage), how small business owners can get featured without paying for ads, and why credibility from third-party media still matters — even in the age of social media and AI.

They cover practical pitching steps, opinion pieces, subject lines that get opened, and how to position yourself as a valuable expert instead of someone asking for exposure.

Whether you're building a personal brand, launching a product, or scaling a business — this episode gives you a realistic roadmap to start your PR journey.

• What public relations actually means in 2026

• The ecosystem of visibility: owned vs borrowed media

• The 4 foundational PR steps for entrepreneurs

• How to pitch journalists the right way

• Why your subject line determines your success

• Opinion pieces as a gateway to free coverage

• How to approach editors without sounding self-promotional

• Why media credibility still beats social media virality

• The difference between attention and authority

• The biggest PR mistake small business owners make

00:00 – Welcome & why PR still matters

02:00 – What public relations actually is

04:00 – Owned media vs borrowed media explained

06:00 – The 4 foundational PR steps

11:00 – Choosing the right media platform

17:30 – Can you get featured without paying?

21:00 – Writing subject lines that get opened

29:30 – Opinion pieces as a PR strategy

33:00 – PR vs social media credibility

38:30 – Step-by-step: Getting your first publication

40:30 – The biggest PR mistake founders make