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Pub Marketing Unplugged: Stories, Strategies & Smart Tools

Pub Marketing Unplugged: Stories, Strategies & Smart Tools

著者: shaun mcmanus
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Running a pub or restaurant has never been tougher. Margins are thin, competition is fierce, and marketing moves at the speed of TikTok. But here’s the good news: the secret to filling your venue isn’t endless discounts or complicated campaigns — it’s smart, story-driven marketing.

Pub Marketing Unplugged is your weekly guide to making hospitality marketing simple, profitable, and even fun. Hosted by Shaun, a pub landlord and SaaS founder who’s blended years of front-line experience with modern marketing strategies, this show breaks down exactly what works in 2025.

Each episode turns timeless ideas from legends like David Ogilvy, Gary Vaynerchuk, Alex Hormozi, and Seth Godin into practical steps any landlord, bar manager, or restaurateur can use. From crafting headlines that sell beer, to building loyalty with storytelling, to harnessing AI tools like SmartPubTools — you’ll walk away with proven strategies to grow footfall, increase spend per head, and build a brand your community loves.

Expect:

  • Actionable episodes (10–20 minutes) you can listen to before opening the bar.
  • Real examples from pubs, restaurants, and hospitality campaigns.
  • Content frameworks adapted from the world’s top marketers — made pub-friendly.
  • Tools and resources to save time and boost your bottom line.

This isn’t theory. It’s practical marketing, spoken in a language publicans understand. No jargon, no hype — just the strategies that fill tables and sell pints.

Subscribe now and join the landlords who are turning marketing from a headache into their biggest advantage.

Shaun McManus © 2025
マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Pub Staff Performance Management for Success
    2025/09/10

    Running a pub is more than pulling pints — it’s about managing people. Too many landlords fall into the trap of only addressing staff performance when problems boil over. That reactive approach wastes talent, drives turnover, and stalls growth.

    A smarter way is the Performance Management Cycle: Plan → Coach → Review. By setting clear expectations, tailoring coaching styles (think Hersey & Blanchard’s Situational Leadership II), and recognising good performance, landlords can build a culture of continuous improvement. The result? Motivated staff, stronger service, and a more profitable pub.

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    23 分
  • Beyond Pints: How Personal Development Plans Keep Pubs Thriving
    2025/09/10

    Staff turnover is draining pubs of time, money, and talent — but there’s a smarter fix than discounts or constant hiring. Personal Development Plans (PDPs) give landlords and staff a roadmap for growth, built around three simple questions: Where am I now? Where do I want to be? How can I get there? By investing in PDPs, pubs create engaged teams, better customer service, and stronger profits.

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    15 分
  • Beyond the Boost: Facebook & Instagram Ads Done Right for Pubs
    2025/09/13

    Most landlords waste money hitting “boost” on a blurry pint photo and hoping punters show up. The result? 3 likes — usually from your mum, your bar manager, and one random bloke.

    This episode is your Beyond the Boost playbook: how to stop wasting budget and start running Facebook & Instagram ads that actually sell pints, seats, and roasts.

    We’ll cover: 🍻 Why boosting is dead in 2025. 📍 How to target locals within 2 miles — not the whole city. ⚽ Templates that fill quiz nights, match days, and roast slots. 📊 Real ROI case studies (£75 → £1,200+ sales). 🎯 How to track bookings, not likes.

    If you’ve ever sworn ads don’t work for pubs — this will change your mind.

    👉 Full Pub Ads Playbook → smartpubtools.com/blog 👉 Ad templates on tap → smartpubtools.net

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    22 分
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