エピソード

  • 62. How to build resilient PR strategies for crisis situations, with Lauren Parker

    62. How to build resilient PR strategies for crisis situations, with Lauren Parker
    2025/08/20
    The time to prepare for a crisis is before it strikes. Having a plan to protect both your reputation and your business is important. So why is it that a shocking number of small business owners don’t have a crisis communications plan in their public relations contingencies? In this episode, we're speaking with Lauren Parker, co-owner and CEO of Slide Nine Agency, to explore effective crisis communications for small businesses. With more than 15 years of experience in strategic communications and crisis management, Lauren has invaluable insights on how small businesses can prepare for and navigate unexpected reputational challenges. We'll discuss: Common misconceptions about public relations for small businesses Why small business owners should prioritize crisis preparedness Key elements to a successful PR strategy What small business owners should do about fake or malicious reviews online The role social media plays in navigating a reputational crisis Are you ready to take control of your future and start building your legacy? Visit⁠⁠⁠⁠ getprovide.com⁠⁠⁠⁠. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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    29 分
  • 61. How to plan for the unexpected in your small business, with Matt Martin

    61. How to plan for the unexpected in your small business, with Matt Martin
    2025/07/23
    For many small business founders, their business is their life's work — and their livelihood. If the unexpected were to happen like a cyber attack or natural disaster, these companies would likely experience a significant financial setback and difficulty returning to normal operations quickly. Selecting the right small business insurance for your industry, location, and risk tolerance can set your business up for stability and security — no matter what surprises life throws your way. That's why in this episode we're talking to Matt Martin, vice president at BSBD Insurance in Texas. Together, we'll cover: The key components to include in a small business disaster preparedness plan How business interruption insurance works How business owners should assess their insurance needs Common coverage gaps that small businesses often overlook A real-world example of a small business that was saved by proper insurance coverage Are you ready to take control of your future and start building your legacy? Visit⁠⁠⁠ getprovide.com⁠⁠⁠. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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    29 分
  • 60. How to craft customer-centric websites that convert, with Lacey Picazo and Shane Richardson

    60. How to craft customer-centric websites that convert, with Lacey Picazo and Shane Richardson
    2025/06/25
    A well-designed website needs to do more than just look good. It needs to be intuitive. It needs to be useful. It needs to anticipate your customers' needs, even their state of mind, and guide them along the path from prospect to customer. The solution to those challenges is different for every small business. There's no one-size-fits-all answer for user experience (UX). In this episode, we're speaking with two experts from ZoCo Design, a healthcare-focused UX product studio centered on understanding people and what to build for them. Lacey Picazo is the founder and CEO, and Shane Richardson is a senior designer. Together, they'll help us understand: Why is user experience important when designing a website? What are common UX mistakes that small business websites make? How should your website's audience contribute to its UX? How do visuals and graphics contribute to website UX? Why should small business websites be mobile friendly? Are you ready to take control of your future and start building your legacy? Visit⁠⁠ getprovide.com⁠⁠. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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    31 分
  • 59. Merchant services you need to run your business, with Cris Agenter

    59. Merchant services you need to run your business, with Cris Agenter
    2025/05/28
    Paying for goods and services in today’s modern world is as easy as swiping your credit card, tapping your phone, or even waving your smart watch. It looks so simple! But, the merchant services infrastructure and technology that enable electronic payments require substantial setup, careful attention, and ongoing coordination. Keeping your customers' experience both convenient and secure can be a daunting task for small business owners without the right merchant services provider by their side. In this episode, we're talking to Regional Sales Manager Cris Agenter from Worldpay, a global payments leader trusted by more than one million merchants and counting. Together, we'll explore questions like: What are merchant services and what do they entail? Why are merchant services important for small businesses? What is the process for setting up a merchant services account? What factors should business owners consider when selecting a merchant services provider? What does it cost to maintain a merchant services account? Are you ready to take control of your future and start building your legacy? Visit⁠ getprovide.com⁠. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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    31 分
  • 58. Experiential Design and its powerful impact on small businesses, with Alicia Orlando

    58. Experiential Design and its powerful impact on small businesses, with Alicia Orlando
    2025/04/23
    The old saying is “people will forget what you said, people will forget what you did, but they will never forget how you made them feel.” So when the time comes to design your office and build your brand, it's important to consider more than just your color scheme and furniture. You need a deep understanding of your customers and employees, how they will use the space, and what story you're telling them. And that's where the practice of experiential design comes into play. In this episode, we're speaking with Alicia Orlando, the director of experiential design at MA Design. With a background spanning advertising, marketing, and environmental graphics, she has worked with clients like Bed Bath & Beyond, the University of Georgia, and White Castle. She focuses on creating designs that resonate on a human level by crafting thoughtful, purposeful environments that inspire and leave lasting emotional connections. Together, we'll discuss things like: How is experiential design different from regular office design? How can small business owners utilize experiential design to create a strong first impression on customers? Why is the atmosphere of an office space crucial for employee morale and productivity? How can small business owners enhance their office’s welcoming energy on a budget? What are some measurable impacts that small business owners can look for after implementing experiential design? Are you ready to take control of your future and start building your legacy? Visit getprovide.com. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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    23 分
  • 57. Expert insights into Generation Z and how to earn their business, with Dr. Corey Seemiller

    57. Expert insights into Generation Z and how to earn their business, with Dr. Corey Seemiller
    2025/03/19
    They'd rather put money in savings than see a concert. They expect brands to share their worldviews. They will forgive mistakes, but NOT inauthenticity. These are just a few of the broad generalizations that Dr. Corey Seemiller has found in her studies of Gen Z. A professor and researcher at Wright State University, her insights have been featured in NPR, The New York Times, and Time Magazine, and she has published numerous works, including the acclaimed books Generation Z Goes to College and Generation Z Leads. In the global Gen Z study she led, Dr. Seemiller and her team engaged over 30,000 participants from 81 countries, making it one of the largest studies on this demographic. Typically defined as those who were born between 1995-2010, these young people aged 15-30 constitute a growing percentage of consumer spending. And, as Gen Z comes of age, small businesses must tailor their marketing and branding to court this demographic. In this episode, we'll ask Dr. Seemiller: What are the core values and beliefs that define Gen Z? How does technology impact Gen Z’s interactions with brands? How can small businesses create memorable interactions that foster loyalty? How should brands approach issues that are important to Gen Z? How will Gen Z evolve as consumers in the years ahead? Are you ready to take control of your future and start building your legacy? Visit getprovide.com. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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    33 分
  • 56. Transform your business: how to implement effective change management, with Dr. Scott Leune, DDS

    56. Transform your business: how to implement effective change management, with Dr. Scott Leune, DDS
    2025/02/19
    Whether it's the launch of a second location or a new budgeting system, implementing change in any small business can feel daunting. Institutional inertia is real, and not everyone might be on board with your vision at first. So, it's absolutely imperative that business owners rely on tried-and-true techniques in planning, communicating, and implementing change. In this episode, we're talking to Dr. Scott Leune, the founder of scottleune.com. He's a trailblazer in the field of dentistry, with a remarkable career in opening, building, and selling numerous dental practices and businesses. He has played a pivotal role in launching over 200 startups nationwide and has provided invaluable purchasing, marketing, and consulting support to more than 20,000 dentists. His highly acclaimed seminars serve as a source of advanced practice management insight for dentists across North America. We'll discuss: How to plan for major and minor changes within a small business Why communication is critical in change management What to do if there is organizational pushback to change How to track and measure the success of business change What resources business owners can use to plan for change Are you ready to take control of your future and start building your legacy? Visit getprovide.com. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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    41 分
  • 55. Cybersecurity: unlocking tips to keep your business safe, with Jim Bennett

    55. Cybersecurity: unlocking tips to keep your business safe, with Jim Bennett
    2025/01/22
    We've all heard the news stories about massive cybersecurity breaches costing big companies millions of dollars. However, the majority of cybersecurity attacks each year actually target small businesses. If you don’t have a cybersecurity plan in place or know how to properly protect your data, you and your staff are easy marks for hackers to target. In this episode, we're speaking with Jim Bennett, CTO at Legend Networking, where they specialize in small business IT needs, from turnkey network infrastructure, network security, data backup and recovery, and more. We'll discuss: How the digital landscape has evolved to make cybersecurity a top issue for small business owners Which cybersecurity threats can affect small business owners What tools are available to help small business owners manage cybersecurity How small business owners can evaluate their cybersecurity risks How small business owners can create strong passwords to protect their data Are you ready to take control of your future and start building your legacy? Visit getprovide.com. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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    25 分