In today’s real estate landscape, fitness is often treated as an amenity. But what if it were approached as social infrastructure?
In this episode of Prop Personalities, Ali Asgar Potia and Pranav Bagga, founders of TechFit & TechFit Activ, share their perspective on redefining fitness as social infrastructure in real estate- not just through equipment, but through how spaces are designed, activated, and experienced.
Drawing from their work with developers across projects, they reflect on what they’ve seen on the ground - from underutilised gyms and poorly planned layouts to a growing shift towards more thoughtful, wellness-led developments.
This is not a conversation about “best practices,” but about how practitioners are thinking: Why fitness is moving beyond a checkbox to a differentiator What causes fitness spaces to remain underused despite investment How early-stage decisions shape long-term outcomes And why community and activation are becoming central to these spaces
At its core, this episode looks at a larger shift in mindset - where fitness is no longer peripheral, but increasingly seen as a layer that can influence how people live, interact, and engage within a development.
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