Jon details how you can ensure good quality regular bookings into your rental property. He talks about changed habits post-pandemic and what you need to consider to keep your season fully booked and lucrative using online platforms and time-saving automation tools.

KEY TAKEAWAYS

• Self Catering is a type of holiday that the industry describes as ‘sticky’, in that once holidaymakers have found a property they like they return again and again.
• People book more last minute due to the uncertainty the pandemic created, so don’t be frightened by empty bookings and drop your rates too low.
• Online holiday rental marketers may seem a bad deal with commissions of up to 20%, but they have a massive reach and exposure. It is best to see this as the cost of the acquisition of a new client.
• The use of a Channel Manager can automate your property submissions to all online platforms that you may use. Multiple platforms ensure maximum coverage of the market.

BEST MOMENTS

‘There’s a lesson in there about the hospitality business and watching the market and not being too stayed with your product.’

‘The reality is, and we found this last year, the summers are still very very busy, you’re still going to get that business in and, of course, if all you do is drop your price, you’ll just be getting the business in at a lower margin than you would have got if you’d just bided your time.’

‘You need to make sure that the process of booking is made easy and as quick as possible, that the payments can be taken easily, and confirming the arrangements with guests can be done as well.’

‘The other thing the Channel Manager enables you to do is to manage more than one property so you can have multiple properties all managed in the one place.’

VALUABLE RESOURCES

• Website: https://www.spaproperties.co.uk/

ABOUT THE HOST

Jon Stanton

Jon left a successful career spanning thirty years in IT to pursue his passion for property management and has been leading the team at Spa Properties for almost fifteen years.

As well as leading the team at Spa Properties, Jon is an advocate of ongoing business development and professional networking, as well as a senior member of the Scarborough Hospitality Association.

CONTACT METHOD
LinkedIn: https://www.linkedin.com/in/jon-stanton/
Twitter: https://twitter.com/jonspap

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