The FIFA World Cup is the biggest sporting event on the planet, and with the 2026 tournament coming to North America, the promotional products industry has a unique opportunity to get involved.

In this episode of Promo Perspectives, host Nicole Cook sits down with SAGE Supplier Sales Representative and soccer enthusiast Cody Smith to discuss how the World Cup impacts promotional products, branded merchandise, advertising, and marketing campaigns.

They explore:

⚽ Why the World Cup is the world's largest sporting event

⚽ The economic impact of hosting the 2026 tournament

⚽ Memorable World Cup advertising campaigns from brands like Nike, Coca-Cola, and McDonald's

⚽ Creative ways distributors can capitalize on World Cup excitement

⚽ Fan engagement, watch parties, national pride, and branded merchandise opportunities

⚽ Cody's predictions and hopes for Team USA

Whether you're a distributor, supplier, marketer, or soccer fan, this episode offers valuable insights into how one of the world's biggest events creates opportunities for branding and promotional products.

Subscribe for more Promo Perspectives episodes featuring industry trends, marketing insights, and promotional product strategies.

This episode is brought to you by JournalBooks

#PromoPerspectives #WorldCup2026 #PromotionalProducts #BrandedMerchandise #Marketing #PromotionalMarketing #FIFAWorldCup #SoccerMarketing #Branding #SAGE