Are catalogs still relevant in the promotional products industry—or have they been replaced by digital tools?

In this episode of Promo Perspectives, host Anne-Marie sits down with John Griffin, Senior Supplier Account Advisor at SAGE, to discuss how catalogs have evolved from printed books to dynamic digital experiences.

John shares why catalogs aren't dead—they've simply adapted to changing buyer behaviors and technology. From personalized digital catalogs and industry-specific presentations to AI-powered customization, this conversation explores how distributors can use catalogs more strategically to inspire clients and generate more sales.

Whether you're a distributor, supplier, or marketing professional, you'll walk away with practical insights into creating product presentations that are more relevant, engaging, and effective.

In this episode:

Are printed catalogs still effective?

Why digital catalogs are becoming the industry standard

How curated catalogs improve the customer experience

The benefits of SAGE Catalog Studio

How AI is shaping the future of product presentations

Why both print and digital still have a place in today's sales process

Subscribe for more conversations about marketing, promotional products, and industry trends from Promo Perspectives.

This episode is brought to you by Safety Made