What if managing your herd felt more like managing an app than wrestling with wire and posts? In this episode we’ll break down how virtual fencing is reshaping grazing for livestock producers across the country. We’ll explain how a simple collar and phone app let producers draw fences over any terrain, protect sensitive areas, and move herds without setting foot in the pasture. Joined by Nofence National Sales Director, Eric Yates, we dig into the rising cost and rigidity of traditional fencing, the wildlife benefits of removing physical fence, and real examples of ranchers grazing steep, rocky, flood prone country they never could have used before. He also shares how Nofence helps producers plan grazing seasons months and years ahead, monitor animals in real time, and why he believes “virtual fence trained” cattle could be the next premium in the market.

About Eric Yates:

Eric Yates helps ranchers unlock new opportunities with virtual fencing technology as the US National Sales Director for Nofence. He joined Nofence in June 2025 and has been at the forefront of virtual fencing since 2023. A proud 2010 graduate of Texas A&M, Eric has spent his entire career in the cattle industry including more than a decade in animal health sales with Merial and Merck, to now leading the charge in transforming grazing management for herds across the US.

This episode is sponsored by Nofence.

Nofence empowers livestock producers to graze without compromise while respecting tradition and embracing innovation. Built by farmers for farmers, Nofence’s reliable virtual fencing system delivers peace of mind, supports sustainable livestock management, and unlocks new possibilities for the future of your operation.

Progressive Cattle Editor Tyrell Marchant sits down with Oklahoma State's Derrell Peel to sort through the politics and economic realities of the meat-packing industry, as well as how reopening the Mexican border to live cattle imports could affect U.S. markets. Then, join the crew as they debate how to build the best holiday dinner spread.

CattleCon 2026 is more than just a convention—it’s where the beef industry meets. Whether you're a seasoned producer, an industry expert or just starting out, this is the one event that you don’t want to miss.

Guest:

Hear from Kristin Torres, National Cattlemen’s Beef Association Senior Executive Director of Meetings & Events on why CattleCon is shaping up to be the must-attend event for the beef industry.

Questions:

• For those who might be new to CattleCon, can you start by explaining what this event is all about and why it’s such a big deal for the beef industry?
• CattleCon 2026 will be held in downtown Nashville, Tennessee, for the first time — what makes this location such a great fit for CattleCon?
• Every year brings something fresh — what are some of the new experiences or highlights attendees can look forward to at CattleCon 2026?
• Can you share a little bit about this year’s keynote speakers or general session themes?
• How does CattleCon help producers strengthen their businesses and stay ahead of industry trends?
• One of the biggest draws is the opportunity to connect with fellow cattle producers — what makes the networking at CattleCon so special?
• Any fun social events or after-hours activities attendees should put on their must-do list?
• Where can listeners go to register, book hotels, and find more details?

This episode is sponsored by National Cattlemen’s Beef Association.