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  • 180. From History Major to MadTech Leader: Heather Macaulay on Tech Stack Clarity, Connectivity, and Career Advice

    180. From History Major to MadTech Leader: Heather Macaulay on Tech Stack Clarity, Connectivity, and Career Advice
    2025/07/16

    In this episode of the Programmatic Digest, we sit down with Heather Macaulay, President of MadTech, an AdTech consultancy transforming how teams approach data, integrations, and strategy. Heather shares her unexpected journey into ad tech—from Newbury Street project management to Pubmatic to founding MadTech—and the lessons she’s picked up along the way.

    We dive into what it really means to have a strong, scalable tech stack, the common mistakes advertisers make when choosing tools, and why platform connectivity is now mission-critical. Heather also breaks down how MadConnect, MadTech’s integration engine, is solving industry-wide challenges around data orchestration and interoperability.

    We also talk about early career growth, preparedness as a power move, and the importance of being a lifelong student. Plus, Heather shares how AI is shaping her workflow and offers tactical advice for making the most of tools like ChatGPT. If you're in your first few years in the industry—or managing a team that is—this episode is gold.

    About Us:
    We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

    Programmatic Training & Coaching:

    • Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership

    • Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program

    • Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

    Timestamps:
    (00:00) - Welcome & Guest Intro
    (01:49) - Heather’s Origin Story: From Literature to Ad Tech
    (04:28) - Events, Community, and Female-Forward Activations
    (06:28) - What MadTech Does: Product + Data Consultancy
    (07:26) - Solving Integration Challenges with MadConnect
    (08:55) - Advice for Newbies: Be Curious, Prepared & Over-Invest
    (11:47) - Tech Stack Talk: Common Gaps and Evaluation Strategy
    (15:18) - API Gaps & the Cost of Poor Connectivity
    (17:31) - Real-World Examples: Activating Audiences with MadConnect
    (20:35) - Emerging Trend: AI in Strategy, Sales & Workflow
    (25:03) - How to Use AI as a Junior Team Member
    (27:27) - Heather’s Tips for Prompting, Positioning & Product Copy
    (30:27) - Final Thoughts & Where to Connect

    Meet Our Guest:
    Heather Macaulay – President, MadTech
    Connect on LinkedIn

    Meet The Team:

    • Hélène Parker - Chief Programmatic Coach

      • https://www.heleneparker.com/

      • https://www.linkedin.com/in/helene-parker/

    • Manuela Cortes - Co-Host

      • Programmatic Digest In Espanol:

      • https://www.linkedin.com/in/manuela-cortes-/

    Learn Programmatic:
    As a TEAM: heleneparker.com/workshop
    As a Programmatic Ninja: heleneparker.com/course
    Newsletter: heleneparker.com/newsletter

    Programmatic Digest
    LinkedIn
    YouTube
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    31 分
  • 179. From Intern to Programmatic Media Director: Navigating Career Growth and Industry Insights with David Wiener

    179. From Intern to Programmatic Media Director: Navigating Career Growth and Industry Insights with David Wiener
    2025/07/03
    In this episode of the Programmatic Digest, we talk with David Wiener, Director of Programmatic Media at a large agency group. He shares how he got started in programmatic as an intern at a small shop while studying at Hofstra and how he worked his way up through companies like Quotient to his current leadership role. David talks about how he stayed motivated during career changes and the challenges many face in this industry, like job stress and feeling stuck. We also talk about how to keep growing and knowing when it’s time to make a move. We then break down what makes campaigns work well. We explain why building strong partnerships with platforms like Pubmatic and OpenX matters. We also explain the difference between focusing on performance and focusing on brand goals—and when each one is more important depending on your campaign’s goal. Later, we talk about personal growth and the power of networking. I share how to keep learning at work and how to handle the guilt some feel when changing jobs. We also talk about favorite TV shows like Night Agent and Peaky Blinders. We end by thanking each other and reflecting on the great conversations this podcast brings. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Timestamp: (00:02) - Programmatic Media Director on SPO Strategy (14:48) - Navigating Performance Marketing and Career Growth (24:51) - Career Growth and Personal Development (32:41) - Gratitude and Connection in Podcasting Meet Our Guest: David Wiener https://www.linkedin.com/in/david-wiener-169523121/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ https://www.linkedin.com/in/helene-parker/ Manuela Cortes - Co-Host Programmatic Digest In Espanol: https://www.linkedin.com/in/manuela-cortes-/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/ Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
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    33 分
  • 178. Audience First, Attribution Always: A Practical Workshop for Traders

    178. Audience First, Attribution Always: A Practical Workshop for Traders
    2025/06/27
    This is the third episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: https://youtube.com/live/fd_t1dFcxZM In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Whether you’re a newbie trader or learning how to manage client expectations better, this one’s packed with gold. Key Takeaways: Custom targeting is a game changer Use geo-targeting, competitive conquesting, and location data to find the right users in the right places. Don’t skip pre-campaign planning Understand your audience before hitting “go.” Market research, demographic insights, and clear campaign goals will make your optimizations easier. Campaigns need love at every stage Georgia walks us through before, during, and after campaign strategies using a real-world example: a nationwide Canadian campaign. Automation is your friend Move beyond manual work—Draco’s tools help simplify complex decisions. Talk to your clients! Clear communication and alignment on KPIs = smoother campaign execution and better results. Custom targeting and solid communication aren’t just “nice-to-haves”—they’re the backbone of high-performing campaigns. Take the time to plan, optimize, and talk it out, and you’ll see real results. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Timestamp: (00:01) - Welcome to the LinkedIN Live Podcast & guest intro (11:57) - Optimizing Ad Campaigns for Audience Targeting (18:06) - Advanced Audience Targeting Strategies (30:19) - Strategic Campaign Planning and Execution (36:32) - DraKo Team Appreciation and Update Meet Our Guest: Giorgia Howe https://www.linkedin.com/in/giorgia-howe/ Drako https://www.drakomediagroup.com/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ https://www.linkedin.com/in/helene-parker/ Manuela Cortes - Co-Host Programmatic Digest In Espanol https://www.linkedin.com/in/manuela-cortes-/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/ Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
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    37 分
  • 177. Programmatic Media Planning with a Data-First Mindset

    177. Programmatic Media Planning with a Data-First Mindset
    2025/06/05
    This is the second episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: https://youtu.be/jXgKLxwVj44 In this episode, I talk with Natalia Ruelas from Drako about her journey from studying marketing in Canada to becoming an account manager in programmatic advertising. She shares how important it is to research and measure everything to help campaigns perform better. We discuss why small teams and good communication matter in this complex ad world. We also dive into campaign optimization. Natalia explains why it’s not enough to have a plan, you need SMEs that can adjust to real-world situations. We talk about: What does real-world flexibility in campaign planning look like? What are common mistakes with targeting and geofencing? How can you use data to improve campaign performance? Natalia also shares how a positive attitude can drive creativity and success. She encourages marketers to be honest with clients and work together openly. This episode is full of tips and fresh ideas to help you plan smarter and feel inspired. Stay tuned for more on data-first media planning and campaign measurement! Sign up to the Live podcast Episode 178 via LinkedIN Live: Audience First, Attribution Always: A Practical Workshop for Traders https://www.linkedin.com/events/audiencefirst-attributionalways7333313761019142144/theater/ About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Timestamp: (00:02) Media Planning With Data-First Mindset (10:25) Optimizing Campaign Planning With Data (23:39) Effective Campaign Planning With Data Partners (36:51) Embracing the Superpower of Happiness Meet Our Guest: Natalia Ruelas https://www.linkedin.com/in/nataliaruelast/ Drako https://www.drakomediagroup.com/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ https://www.linkedin.com/in/helene-parker/ Manuela Cortes - Co-Host Programmatic Digest In Espanol https://www.linkedin.com/in/manuela-cortes-/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/ Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
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    37 分
  • 176. Choosing The Right Data Partner In The Crowded Programmatic Market

    176. Choosing The Right Data Partner In The Crowded Programmatic Market
    2025/05/29
    This is the first episode in a special 3-part series sponsored by Drako! In this episode, I talk with Stewart Sullivan, CEO of Drako, about his journey from being a marketing student at Concordia University to leading a fast-growing programmatic data company. Stewart shares what it’s like to work in ad tech as a former trader and why it’s so important for media buyers and data partners to work closely together. You’ll learn how Drako grew from just reselling a DSP to building their own powerful location data tools that help solve real problems for advertisers. We talk about: How to choose the right data partner (and why it’s often confusing) The biggest myths about using custom data in campaigns Why location data is key for reaching the right audience and beating competitors How to use geo-targeting and data signals to improve campaign performance Stewart also gives great advice for marketers: Ask questions, dig into your data, and don’t just stick with what’s familiar. This episode is packed with tips for making smarter programmatic decisions — and it’s just the beginning. Stay tuned for parts 2 on Media Planning with a Data-First Mindset and 3 on Data Measurement and Attribution of this special series with Drako. Sign up to the Live podcast Episode 178 via LinkedIN Live: Audience First, Attribution Always: A Practical Workshop for Traders https://www.linkedin.com/events/audiencefirst-attributionalways7333313761019142144/theater/ About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Timestamp: (00:00) - Choosing Data Partners in Programmatic (07:48) - Choosing the Right Data Partner (17:05) - Optimizing Data Onboarding and Segmentation (26:16) - Customizing Data Signals for Campaign Success (37:54) - Customizing Data Segments for Success Meet Our Guest: Stewart Sullivan https://www.linkedin.com/in/stewartsullivan/ Drako https://www.drakomediagroup.com/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ https://www.linkedin.com/in/helene-parker/ Manuela Cortes - Co-Host Programmatic Digest In Espanol https://www.linkedin.com/in/manuela-cortes-/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/ Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
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    43 分
  • 175. Reaching Hispanic Audiences with Premium Video + Programmatic Power

    175. Reaching Hispanic Audiences with Premium Video + Programmatic Power
    2025/05/14
    In this episode, we’re joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience. Augusto shares how Digo was built to serve vibrant communities such as Dominicans, Puerto Ricans, Salvadorans, and more through premium video content. Meanwhile, Anthony shows us how JWP Connatix powers this mission with advanced tech to deliver and monetize video content effectively. Together, they explain how viewer habits are shifting; everyone’s watching more video and why publishers and advertisers need to keep up. The solution? Using tools like Private Marketplaces (PMPs) and Demand-Side Platforms (DSPs) to reach Hispanic audiences in brand-safe, culturally relevant ways. But the real secret sauce? Authenticity. Augusto and Anthony talk about why brands need to understand cultural nuances, not just demographics, to truly connect. By building long-term, genuine partnerships and embracing digital transformation, especially among Latin American and Spanish-language media, brands can unlock the full power of the Hispanic market. Tune in for an insider’s look at what it takes to create meaningful connections and successful campaigns in today’s video-first world. 🚨 New cohort kicks off next week! Just a few seats left in the Reach and Frequency™ program—designed for programmatic buyers and ad ops pros ready to optimize smarter and activate with confidence. Don’t miss your chance to join this hands-on, expert-led experience. 👉 Secure your spot now: https://reachandfrequencycourse.thinkific.com/courses/program About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership 🦄 NEW cohort starting next week: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Timestamp: (00:03) - Video Technology Partnership in Media (09:00) - Hispanic Audience Engagement Through Premium Partnerships (23:28) - Building Authentic Partnerships for Brand Engagement (36:10) - Direct Contact Information for Partners Meet Our Guest: Augusto Romano LinkedIn: https://www.linkedin.com/in/augustoromano/ Digo Hispanic Media: https://digohispanicmedia.com Anthony Gonsalves Linkedin: https://www.linkedin.com/in/agonsalves/ JWP Connatix: https://connatix.com Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/ Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest Manuela Cortes - Co-Host Programmatic Digest In Espanol https://www.linkedin.com/in/manuela-cortes-/ Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
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    39 分
  • S.20 - Video First: Estrategias para Maximizar Ingresos en Medios Digitales con Álvaro Al. Cuesta

    S.20 - Video First: Estrategias para Maximizar Ingresos en Medios Digitales con Álvaro Al. Cuesta
    2025/04/22

    En este episodio hablamos con Álvaro Cuesta sobre cómo los publishers pueden optimizar sus estrategias de monetización a través del video. Álvaro comparte recomendaciones clave, incluyendo la elección de los mejores vendors de video, la importancia de revisar el archivo ads.txt y seleccionar partners estratégicos. Además, ofrece consejos tanto para publishers grandes como pequeños, destacando el valor de asistir a eventos de la industria, mejorar la oferta de producto y sumar video como un pilar central en la estrategia digital.
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    42 分
  • 174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks

    174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks
    2025/04/16
    In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to today’s complex ad tech ecosystem—offering valuable insights along the way. We dive into how Supply Path Optimization (SPO) is playing a critical role in improving the connection between advertisers and publishers by enhancing media quality and eliminating unnecessary middlemen. Using the analogy of choosing the best billboard location, Bob explains how digital ad placement is just as strategic, with audience targeting and creative messaging being essential for success. We also touch on the often-overlooked challenges of inconsistent naming conventions and unclear attention metrics, and how curation and SPO can help simplify and improve the overall advertising experience. The conversation wraps up with a closer look at the differences between direct and reseller relationships in ad tech, and how SPO is shifting industry priorities. Bob shares key takeaways from recent training sessions with media holding companies, including the major reduction in non-value-adding players since the adoption of ads.txt. This episode is a must-listen for anyone interested in the future of digital advertising and how we can build stronger, more transparent partnerships in the ecosystem. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Timestamp: (01:44) Evolution of Digital Media Industry (09:27) Publisher Placement Curation Strategy (15:07) Challenges in Ad Serving and Curation (25:18) The Complexity of Ad Tech Pathways (33:15) Perspectives on Premium Advertising Approach (38:12) Rebuilding Collaboration in Advertising Industry Meet Our Guest: Bob Regular https://www.linkedin.com/in/rregular/ Infolinks Media http://www.infolinks.com Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/ Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest Manuela Cortes - Co-Host Programmatic Digest In Espanol https://www.linkedin.com/in/manuela-cortes-/ Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
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    42 分