『Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time』のカバーアート

Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time

Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time

著者: Curtis Satterfield PhD. | Helping fully booked coaches build group programs to scale their business
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Program design that actually works. Learn how to build a group coaching program that scales your business, delivers real results for your clients, and frees up your time.


Program Design for Coaches is hosted by Dr. Curtis Satterfield.


I've spent 17 years as an educator and course designer, building over 30 courses from scratch. I now help coaches who are at capacity with 1:1 clients figure out how to scale their business without taking on more hours. Because there's a ceiling on what 1:1 work can do for you, and a group program is usually the answer. The problem is most advice about building one is either too generic to be useful or too focused on marketing and not enough on actually making something that works.


I see the same problems come up again and again. Programs packed with information but missing clear outcomes. Clients who buy but never finish. Launches that flop because the program itself wasn't built to deliver results.

In my under-20-minute episodes, I get straight to the problem and show you how to fix it. You'll learn how to structure your program so clients actually complete it, create lessons that stick, and build something you're proud to sell. Whenever it makes sense, I'll link helpful resources in the show notes so you can take action right away.


Scaling beyond 1:1 can feel overwhelming. There's conflicting advice everywhere, and it's easy to get stuck overthinking your outline, second-guessing your content, or wondering if anyone will even buy it. This podcast doesn't ignore that. Instead, it walks you through the messy and confusing parts step by step so you never feel like you're doing it alone.


My goal is simple. I want to help you build a program that gets real results for your clients. One that creates transformation, builds your reputation, and grows your business through social proof and repeat buyers. From defining your transformation to structuring your modules, from designing your lessons to launching with confidence, we'll cover it all.


If that sounds like the support you need, take a moment to follow or subscribe to the show. It's an easy way to support the podcast and make sure you never miss an episode.

© 2026 Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time
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  • How to Build a Group Program as a Fully Booked Coach
    2026/07/15

    You're a fully booked coach, and being booked solid was supposed to buy back your time. Instead your calendar is packed, your weekends are disappearing, and building a group program feels like one more thing you don't have hours for. Here's the good news: being fully booked is exactly what makes you ready to build one.

    In this episode, I walk through why a full client roster is the qualification, not the obstacle, why building your first group program takes far less time than you think, and how to actually find the hours to start.

    You'll learn:

    • Why being a fully booked coach makes you the most qualified to build a group program
    • How your full calendar is proof you have a method worth turning into a group offer
    • Why you don't build a group program all at once, and what to build first instead
    • How building one small, sellable piece at a time compounds into a full program or membership
    • How to find or create the hours to start building, even when you're booked solid

    Most coaches think a fully booked calendar is what's keeping them from building a group program. It's actually the thing that qualifies them. You've already proven your method works, you know your ideal client, and you know the transformation you deliver. From there, you don't build a giant membership overnight. You build one live piece at a time, sell it, and let those pieces stack into something bigger, so you can finally serve clients in groups instead of one at a time.

    I'm Dr. Curtis Satterfield. I've spent seventeen years as a college educator and instructional designer, and I help fully booked coaches build live group programs so they can scale their coaching business and get their time back without adding more hours.

    Not sure where you stand? Take the Program Readiness Quiz to find out where to focus your efforts first: Take the Program Readiness Quiz

    Ready to map out your first group program? Book a free Program Roadmap Call

    Send me a message!

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    14 分
  • The Fastest Way to Grow and Save Time as a Coach
    2026/05/26

    Most coaches think building a group program means building one giant, finished thing: a library of courses, live coaching calls, and a community, all of it before they can enroll a single person. So they spend months, sometimes years, building, and never make a dollar. The program that was supposed to buy back their time ends up eating more of it.

    Are you ready to build a group program? Take the Program Readiness Quiz to find out!

    This episode lays out the simple way through: how to start a profitable group program fast by building one small piece at a time, instead of trying to build the whole thing at once.

    You'll learn:

    • Why trying to build your entire group program at once is the biggest reason coaches stall out before they make a dime
    • The single piece to build first, and how to run it live in just a couple of hours
    • How the same couple of hours that earns one 1:1 client's fee can fill a whole room instead
    • The way one live course becomes repeatable income you can run all year long
    • How a few courses stack into a content library that becomes your full group program

    Here's what most scaling advice gets wrong: it treats the big, finished group program as something you have to build before you're allowed to start. Really, that finished program is the finish line, not the starting line. Start with one live course, get it working and earning, then stack the next one, and you build the exact same program while getting paid the whole way there.

    I'm Dr. Curtis Satterfield. I've spent 17 years as an educator and course designer, and I help maxed-out solopreneur coaches turn their proven 1:1 methodologies into group programs that scale without sacrificing client results.

    Want to know what your first course should actually be about? Start with the episode "How to Scale Beyond 1:1 Coaching: The First Group Program to Build."

    Ready to build a group program that actually delivers? Book a free Program Roadmap Call and let's figure out the right next steps for your program: https://curtissatterfield.com/work-with-curtis/

    Send me a message!

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    8 分
  • How to Scale Beyond 1 on 1 Coaching: The First Group Program You Should Build
    2026/05/12

    You're a 1:1 coach who knows you need to scale. You've thought about a course, a membership, group coaching. But every time you sit down to plan it, the same question stops you: which kind of group program do you actually build first?

    In this episode, I walk through the three most common group program formats, why the wrong starting point sets up the wrong business, and the two questions I use with every coach to find the topic for their first live class.

    What you'll learn:

    • Why a live class is the right first group program for most 1:1 coaches, and how it compounds into a content library

    • The three most common group program formats, and why they're more of a scale than hard categories

    • How a book coach pulled foundational material out of her 1:1 work and built her first live class around it

    • Why moving foundational material into a live class can actually make 1:1 coaching better

    • The two questions that get you to your first live class topic without brainstorming from scratch

    Most coaches think building a group program means inventing a new topic. The truth is the topic is already in your 1:1 work, you've just been giving it away one client at a time. The first live class doesn't have to be elaborate to be the foundation of a scalable business. It just has to solve the same problem you've been solving for every new 1:1 client, delivered in a way that gives them a clear win.

    I help maxed-out 1:1 coaches turn their proven methodologies into group programs that scale without sacrificing client transformation. I have over 17 years of experience as an adult educator and course designer.

    Ready to figure out what your first group program should look like?

    Book your free Program Roadmap Call here!

    Send me a message!

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    8 分
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