『Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time』のカバーアート

Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time

Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time

著者: Curtis Satterfield PhD. Helping Coaches Build Group Programs That Sell Get Results and Scale
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概要

Program design that actually works. Learn how to build a group coaching program that scales your business, delivers real results for your clients, and frees up your time.


Program Design for Coaches is hosted by Dr. Curtis Satterfield.


I've spent 17 years as an educator and course designer, building over 30 courses from scratch. I now help coaches who are at capacity with 1:1 clients figure out how to scale their business without taking on more hours. Because there's a ceiling on what 1:1 work can do for you, and a group program is usually the answer. The problem is most advice about building one is either too generic to be useful or too focused on marketing and not enough on actually making something that works.


I see the same problems come up again and again. Programs packed with information but missing clear outcomes. Clients who buy but never finish. Launches that flop because the program itself wasn't built to deliver results.

In my under-20-minute episodes, I get straight to the problem and show you how to fix it. You'll learn how to structure your program so clients actually complete it, create lessons that stick, and build something you're proud to sell. Whenever it makes sense, I'll link helpful resources in the show notes so you can take action right away.


Scaling beyond 1:1 can feel overwhelming. There's conflicting advice everywhere, and it's easy to get stuck overthinking your outline, second-guessing your content, or wondering if anyone will even buy it. This podcast doesn't ignore that. Instead, it walks you through the messy and confusing parts step by step so you never feel like you're doing it alone.


My goal is simple. I want to help you build a program that gets real results for your clients. One that creates transformation, builds your reputation, and grows your business through social proof and repeat buyers. From defining your transformation to structuring your modules, from designing your lessons to launching with confidence, we'll cover it all.


If that sounds like the support you need, take a moment to follow or subscribe to the show. It's an easy way to support the podcast and make sure you never miss an episode.

© 2026 Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time
マネジメント・リーダーシップ リーダーシップ 教育 経済学
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  • The 2026 State of the Market: Why Courses Are Declining and Group Programs Are Winning
    2026/03/25

    If you've been trying to sell a course in 2026 and the numbers aren't adding up, the problem isn't your marketing. The market has structurally shifted. Courses are declining, and the practitioners who've been in this industry for years are saying it out loud.

    In this episode I break down what's actually driving the decline, what's working instead, and what the 2026 buyer needs from you before they'll spend money.

    You'll learn:

    - Why standalone self-paced courses are losing ground in 2026

    - How AI has undercut the information-delivery model that made courses so profitable

    - Why course completion rates are making buyers think twice before purchasing

    - What group programs are delivering that courses simply can't replicate

    - How today's buyers are still spending, just with more discernment and longer sales cycles

    The market hasn't dried up. The model has changed. Buyers aren't spending less on coaching, they're spending more carefully. The coaches and program creators who are winning right now are the ones who understand what buyers actually need before they'll commit, and they're building their offers around that.

    I'm Dr. Curtis Satterfield. I've spent 17 years as an educator and course designer, and I help coaches build group programs that scale their business without burning out their roster.

    Ready to figure out if a group program is the right next move? Book a free Program Roadmap Call and let's talk through your options: https://curtissatterfield.com/work-with-curtis/

    Send me a message!

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    10 分
  • Course Creation For Solopreneurs - Trailer
    2025/12/10

    Welcome to Course Creation for Solopreneurs, the podcast that helps you design online courses that actually transform your students and grow your business.

    I'm Dr. Curtis Satterfield. I've spent 17 years as an educator and course designer, helping thousands of students learn new skills. On this show, I'll help you build courses that get real results - courses that students actually finish, that generate testimonials, and that grow your business through word of mouth instead of constant marketing.

    Send me a message!

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    1 分
  • The Foundation Every Online Course Needs Before You Start Building
    2026/03/18

    Online course creation starts with a foundation most coaches skip. Skipping it is the reason clients don't get the transformation they were promised. Most coaches sit down to create a course and start asking "what should I teach?" That question gets them into trouble every time. They end up with a pile of content that goes in ten directions and clients who finish without the result they paid for. The content isn't the problem. The missing foundation is.

    In this episode I walk you through the four-part foundation every course needs before you record a single video.

    You'll learn:

    • Why starting with "what should I teach?" gives you a course with no destination
    • How to define the specific transformation your course delivers before you build anything
    • Why most coaches build for the client they wish they had instead of the one they actually have
    • What prerequisites are, why they're different from your starting point, and why skipping them sets clients up to fail
    • How to check whether the distance between your starting point and your destination is actually achievable in one course

    Most course creation advice skips straight to marketing and launch strategy. But a course that doesn't deliver on its transformation won't be saved by a good launch. The foundation work is what makes everything else work. Do it first and building your course gets a lot easier.

    I'm Dr. Curtis Satterfield. I spent 17 years as a college professor building over 30 courses, and I help solopreneur coaches build courses that actually deliver the transformation they promised.

    Grab the free workbook that goes with this episode. Every step is in there with prompts and examples so you're not staring at a blank page:

    The 30 Minute Course Foundation

    Ready for guidance specific to your course?

    Book a free Course Roadmap Call

    Send me a message!

    🎁 The Authentic Solopreneur Bundle (Free, during March Only) 30 free resources from experts who believe in growing your business without burnout or pushy sales tactics. Available through March 31st. Grab it here: https://asb.curtissatterfield.com/cs1

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    12 分
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