Profit Insights #8: Establish a Compelling Vision. Logotherapy and the Five Whys.
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Profit Insights #8: Establish a Compelling Vision. Logotherapy and the Five Whys.
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Why do great companies invest time and energy in vision statements, and what does a Holocaust survivor have to teach us about building one?
In this episode, Alex Franklin draws on Viktor Frankl's Logotherapy, Nietzsche, Seneca, and Jim Collins' Five Whys framework to make the case that a compelling vision is not philosophical fluff. It is a competitive advantage. With a practical worked example from his own business, this episode gives you the tools to establish your own.
Read the full article: ithacacybersecurity.com/establish-a-compelling-vision-logotherapy-and-the-five-whys
Work with Alex: ithacacybersecurity.com | penpole.co.uk
References and Further Reading
Frankl, V. E. (1992). Man's Search for Meaning. Blackstone Publishing. (Original work published 1946)
Seneca. (2016). Letters from a Stoic, Letter No. LXI. (R. Gummere, Trans.). Dover Publications. (Original work published ca. 65 CE)
Collins, J. & Lazier, B. (2020). BE 2.0. Penguin Random House UK.
Read all Profit Insights: https://www.ithacacybersecurity.com/insights/
Work with Alex: alex@ithacacybersecurity.com
penpole.co.uk | ithacacybersecurity.com