Sign up for our event at: https://simplecfo.com/john-morey

In this episode of the Profit First for Real Estate Investing podcast, I sit down with real estate investor and community leader John Morey to talk about one of the most common—but least discussed—problems in real estate businesses: cash flow chaos. John shares how implementing the Profit First system completely changed how he manages money in his business, giving him clarity, structure, and something many entrepreneurs desperately need—peace of mind.

We also dive into the common mistake of running your business with “one big bucket” of money, why so many investors struggle to pay themselves or cover taxes, and how small changes in allocation can create massive long-term stability. Whether you’re doing your first deal or hundreds of deals a year, this conversation will help you rethink how your business handles cash. 

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Episode Highlights

[0:00] – John’s long-time connection with David and the early Profit First journey
[4:44] – The painful realization: having money in the bank but not enough to pay taxes
[6:13] – The “one bucket problem” most real estate investors operate under
[7:21] – Why starting small with allocations makes the system easier to adopt
[9:09] – The embarrassing truth many investors won’t admit about cash flow
[13:05] – The biggest benefit John experienced after implementing Profit First: peace of mind
[14:39] – How automated allocations remove stress from paying taxes and expenses
[16:05] – Why John pivoted toward rentals and townhome communities
[18:18] – The power of local meetups and being in the right rooms
[21:19] – Creating systems for different real estate strategies
[25:41] – How automation allows Profit First to run in the background of your business

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5 Key Takeaways:

1. The “one bucket” system creates chaos. Without clear allocation, it’s easy to have money in the bank but still be unable to cover taxes or expenses.
2. Start small with Profit First. Even allocating 1% to profit or owner pay can begin shifting the financial structure of your business.
3. Automation removes stress. Once your accounts and allocations are set up, the system can run with minimal effort.
4. Peace of mind is the biggest ROI. Knowing exactly where your money is going eliminates financial anxiety.
5. Systems allow you to pivot. Whether you’re wholesaling, flipping, or building rentals, structured finances give you the flexibility to adapt.

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Links & Resources

• Register for the Profit First workshop with John Morey: https://simplecfo.com/john-morey
• Connect with John Morey on Facebook or through the North Alabama Investors meetup
• Learn more about Profit First for real estate investors: https://www.simplecfo.com

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If this episode helped you realize that cash chaos doesn’t have to be part of your business, please rate, follow, and review the podcast. And share it with another investor who’s ready to turn profit into a habit—not just an occasional event.

You can’t forecast cash flow if you’re just guessing. In this episode, I break down why so many real estate investors and business owners operate on what I call the “hope and pray” plan—hoping enough deals close and praying there’s money left over at the end of the month.

I walk through what cash-flow forecasting actually means for a real estate business that’s running multiple deals at once. We talk about why forecasting doesn’t have to be complicated, how reserves change the way you make decisions, and how a simple system like Profit First gives you the visibility you need to stop reacting to your finances and start planning your business with confidence.

Timeline Highlights

[0:26] Why guessing is not the same as forecasting cash flow

[1:10] Why most entrepreneurs run their businesses without a real financial plan

[1:34] The dangers of the “hope and pray” approach to finances

[2:12] Why forecasting sounds complicated but doesn’t have to be

[3:01] How Profit First helps you understand where every dollar goes

[3:43] Why reserves are the foundation of effective forecasting

[4:24] How three months of reserves gives you options and flexibility

[5:00] Forecasting as goal management, not financial complexity

[6:12] How reserves help you make strategic business decisions

[6:28] Why chasing deal volume can destroy profitability

[7:24] Thinking like a long-term business owner instead of a short-term operator

[8:01] How dashboards and financial data improve forecasting decisions

[9:18] Why business owners need the right financial data to lead effectively

[10:13] How forecasting, dashboards, and Profit First work together

Key Takeaways

1. Forecasting is not guessing—it’s planning based on real numbers.
2. Many businesses operate on hope instead of financial strategy.
3. Cash reserves create the breathing room needed for smart decisions.
4. Forecasting is simply goal management for your business.
5. Profit First helps clarify where every dollar is going.
6. Financial dashboards turn data into actionable insights.
7. Successful businesses plan their numbers—success is not accidental.

Links & Resources

Book a free discovery call to build forecasting and financial clarity into your business: profitrei.com

Closing

Thanks for spending time with me today. If this episode helped you see how forecasting can bring clarity and confidence to your business, make sure to follow the show, leave a review, and share it with another investor or entrepreneur who’s tired of guessing with their numbers. And if you’re ready to build real systems around your finances with guidance and accountability, visit profitrei.com and book your free discovery call to start creating financial clarity and freedom.

In this episode of the Profit First for Real Estate Investing podcast, I sit down with Shannon O’Neill, fractional COO and operations expert at Let’s Grow COO. Shannon and I dive into one of the most overlooked pain points in growing a real estate business: the loneliness and pressure at the top—and the even more invisible pressure on the second-in-command.

We unpack what it really looks like to move from being an operator inside your business to actually leading it. Shannon shares how tracking your time can completely change your perspective, why most CEOs are still employees in their own company, and how fractional leadership can create clarity, structure, and sanity. If you’re feeling stretched thin, stuck in the day-to-day, or unsure where your time is actually going, this episode is your wake-up call.

Episode Highlights:

[0:00] – Shannon’s role as a fractional COO and how she partners with fractional CFOs

[3:26] – Growing a real estate company from 2 to 25+ team members

[5:42] – Learning every seat in the business—from cold calling to running operations

[8:00] – Why being outside the day-to-day politics gives her an edge

[10:09] – Who should (and shouldn’t) hire a fractional COO

[12:45] – Building AcquisitionReps.com to solve hiring bottlenecks

[15:24] – Why most CEOs are “fractional everything” inside their own company

[17:27] – The powerful (and painful) impact of doing a time study

[20:18] – Giving CEOs permission to actually work on the business

[24:31] – The hidden burden of the second-in-command

[29:11] – The two things every entrepreneur must track: time and money

5 Key Takeaways

1. Track your time before you do anything else. Most CEOs have no idea where their day actually goes until they see it in writing.
2. You are likely still an employee in your own business. If you’re stuck in operations, you’re not leading—you’re reacting.
3. Fractional leadership creates focus. A dedicated COO or CFO can focus fully on their lane while you stop juggling 17 roles.
4. The second-in-command needs support too. They carry pressure from above and below—and often feel just as isolated as the CEO.
5. Time and money tell the truth. If you want freedom, track both. Clarity comes from measurement.

Links & Resources

• Learn more about Shannon and Let’s Grow COO: https://letsgrowcoo.com
• Email Shannon directly: shannon@letsgrowcoo.com
• Learn more about Profit First for real estate investors: https://www.simplecfo.com

If this episode challenged you to take a hard look at how you’re spending your time—or reminded you that you don’t have to carry the weight alone—please rate, follow, and review the podcast. And share it with another business owner who needs support at the top.