『Professional Speaking: Known. Booked. Paid.』のカバーアート

Professional Speaking: Known. Booked. Paid.

Professional Speaking: Known. Booked. Paid.

著者： John Ball | Speaker Coach for Paid Keynotes & Professional Positioning
無料で聴く

【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり
Professional Speaking: Known, Booked & Paid is the definitive business podcast for keynote speakers, subject matter experts, and corporate consultants who are serious about building a commercially viable business, not just getting better at public speaking. Each week, host and speaker coach John A Ball cuts through the noise on what actually drives client bookings, inbound referrals, and premium fees. Solo episodes tackle high-ticket positioning, pricing strategy, and the critical business mistakes keeping good speakers underpaid. Guest episodes bring in working speakers, event planners, bureau insiders, and industry experts with the kind of candid insight you won't find in generic public speaking advice. If you're ready to move from inconsistent gigs and underpriced keynotes to a scalable speaking business that commands market attention—this is the show.© 2022 Present Influence マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 出世 就職活動 経済学
エピソード
  • Confidence Isn’t Competence: Lorne Kelton on AI, Evidence and Speaking

    Confidence Isn’t Competence: Lorne Kelton on AI, Evidence and Speaking
    2026/09/23
    Lorne Kelton asked AI to find research supporting an argument. It returned what seemed like a cited study. When he checked it, the study and researcher didn’t exist.That experience opens a conversation about the responsibility speakers carry when they use evidence on stage. Lorne and John discuss why confidence can be mistaken for competence, how “fake it till you make it” advice can lead speakers astray, and what critical thinking looks like when a client wants to put it into practice.They also disagree, or at least place different bets, on what AI means for professional speaking. Lorne sees pressure on familiar keynote topics as AI gets better at producing plausible content. John argues that an audience’s relationship with a live speaker still matters. Both questions are worth asking: how strong is the thinking behind your talk, and what happens in the room because you are there?The conversation also covers Lorne’s use of AI during preparation, his approach to choosing stories, and the less glamorous reality of earning a living as a speaker.In this episode:How an invented citation made it through an AI research requestWhy confidence and competence need separatingHow Lorne turns a critical thinking idea into a corporate workshopWhat AI can help a speaker do, and what the speaker must checkWhy a speaking business may need more than keynote feesConnect with Lorne to find out more: https://www.thinkshift.com/https://www.linkedin.com/in/lornekelton/Chapters: 00:00 AI Citation Hallucinations01:14 Confidence vs Competence03:48 AI as Speaking Partner05:04 Generic Topics at Risk07:11 Training AI to Your Voice10:55 Fact-Checking and IP Rights13:44 Will AI Replace Speakers20:19 Critical Thinking Origin Story22:59 Workshop Framework and Triggers25:29 Biases and Motivation Industry27:41 Evidence and Truth Seeking30:14 Future Opportunities for Speakers32:37 Owning Your Viewpoint32:54 Expertise vs Relevance34:32 Celebrity and Internal Competition37:07 Making Speaking Pay38:43 The Business of Speaking41:32 Why Speakers Get Booked43:35 Storytelling Over Slides50:42 Finding Stories and Testing53:49 Encouragement and Authenticity55:27 Where to Connect56:23 Host Reflection on AI57:47 Final SendoffFAQWhat is the difference between confidence and competence, according to Lorne Kelton?Competence is built through real experience and expertise. Confidence can be performed without either. Kelton argues that speakers, and especially newer ones, get told to fake confidence before they've built competence, which he says derails careers rather than accelerating them.Why does Lorne Kelton think certain keynote topics are at risk from AI?Kelton names leadership, productivity, change management and resilience as topics where AI can already generate passable content, which he expects will lead booking committees to question paying five figures for a human speaker on those subjects specifically.How does Lorne Kelton recommend speakers use AI without losing their own voice?Kelton feeds AI his own books, articles, emails and video transcripts so it can act as a sceptical research partner rather than a writer. He treats the deep, time-consuming version of this process as the only one that produces anything close to authentic output.What happened when Lorne Kelton asked AI to find supporting research for an argument?The AI returned a fully formed citation for a study that turned out not to exist, attributed to a researcher who also doesn't exist. Kelton now treats this as a standing warning to verify any AI-sourced research before using it on stage.What is Lorne Kelton's process for teaching critical thinking to corporate clients?Kelton works backwards from a specific trigger incident, then moves the person through reflection, surfacing their assumptions and biases, reframing the situation, and finally writing a concrete plan for how they'll respond differently next time.What percentage of Lorne Kelton's speaker association members make a full-time living from keynoting alone?Fewer than 13%, based on an internal survey his association conducted. The majority earn keynote fees as one component of a broader income that includes facilitation, training, MC work and consulting.How does Lorne Kelton choose which stories to use in a talk?He starts from the client's desired outcome and works backwards to find a personal experience, often a failure, that speaks to it directly. He then tests the story with a small trusted group before using it on stage.What advice does Lorne Kelton give speakers who feel threatened by the current market?Be authentically yourself rather than copying another speaker's style or delivery. He calls this the fail-safe way to get booked and rebooked, and warns against speakers who present themselves as facsimiles of someone else.Connect with John:Find out more about the Known, Booked & Paid BlueprintSubscribe to the Serious About Speaking newsletter on LinkedInFind me on InstaFind me on TikTokFind me on ...
    続きを読む 一部表示
    59 分
  • Speaking Industry Scams Exposed

    Speaking Industry Scams Exposed
    2026/09/09
    A man paid $6,000 to a speaker agency that promised him multiple $10,000 bookings. Six months later, he had nothing but excuses. John, your host, has been in the coaching industry for years and has either seen or personally walked into most of what he covers in this solo episode: six distinct ways new professional speakers get sold something that looks like opportunity and isn't.Some of these are straightforwardly dishonest: fake agencies charging registration fees, pay-to-speak stages dressed up as exposure. Others are murkier: podcast invites that turn into PR funnels, speaking coaches with no paid industry experience, and PR agencies that deliver exactly what they promised but don't move the needle. John draws on his own experience getting pulled into a podcast-to-PR funnel, and on years inside the coaching industry watching credentials fail to guarantee competence.Every example comes with a specific, practical question to ask before you hand over money or trust, the kind of question a legitimate operator answers without flinching and a dodgy one stalls on.You'll walk away with a single filter that applies well beyond the six examples covered here: a real opportunity survives you asking one basic question.4. FAQWhat is a fake speaker bureau/agency? A fake speaker bureau/angency charges new speakers an upfront registration fee, typically five hundred to fifteen hundred pounds, to be listed in their directory, without any track record of actually booking speakers into paid work. A legitimate bureau earns a commission, usually twenty to thirty per cent, only once it has booked a paying gig.How can a new speaker tell if a speaker bureau or agency is legitimate? John recommends asking any agent or bureau to name three speakers they've booked into paid gigs in the last six months. A real bureau answers specifically and quickly. A fake one stalls or gives names you can't verify. Most proper bureaus will feature their speakers on their website, so you can ask directly.What is pay-to-speak, and why is it a trap for new speakers? Pay-to-speak conferences charge speakers, typically five hundred to five thousand pounds, euros, or dollars, for a short speaking slot marketed as exposure to bookers or credibility building. The trap is that the audience is often largely made up of other speakers who paid the same fee, not buyers deciding whether to hire a speaker.Is paying to speak at a conference always a scam? No. John Ball notes that paying for access to a room isn't automatically illegitimate, since some sponsorship arrangements are genuine trades. The key question is whether the room includes real buyers or mostly other paying speakers.How can a new speaker tell if a podcast guest invite is actually a sales funnel? Warning signs include a show whose business name mimics a recognisable publication it isn't actually associated with, interviews that get rescheduled repeatedly for no clear reason, and a post-recording debrief that pushes toward a call with someone else who can "help with your business goals" rather than simply asking the guest to share the episode. John Ball notes that a defensive or angry reaction to being asked about this confirms it as shady.Do certifications like ICF or EMCC guarantee a good speaking coach? Not at all. John Ball states that these bodies certify a coaching process, not a coaching outcome. He notes as an example that ICF certifies specifically in ontological coaching, a purely question-based, non-directive style, which is why he's never pursued the certification himself despite operating as a coach for over twenty years. No barrier prevents anyone from calling themselves a speaking coach, regardless of paid speaking experience.What should a new speaker check before using a podcast pitching or PR agency? Ask how they actually find and select the shows they pitch you to, and whether they check for topical relevance before sending a pitch. John Ball notes that most of these agencies blanket-pitch the same generic message to any podcast that's loosely adjacent to your field, regardless of whether the audience would ever be an interested buyer, which is why the placements they deliver often don't produce any inquiries even though they're technically legitimate.What is a Keynote Speaking Coach? A keynote speaking coach is someone with industry, coaching, and often additional experience and expertise who can help you improve your keynote talks, which in turn helps you get more bookings and referrals. Many keynote coaches only work with speakers on the talk and stage elements, but a select few, like John Ball, will first work with speakers on the business side of speaking before developing the stage and presentation side, which may still involve work on the keynote itself but will more relate to market positioning, becoming known as a speaker and developing warm relationships with bookers, as well as developing an opportunity engine that will help you to stay as fully booked as you want...
    続きを読む 一部表示
    29 分
  • The Professional Speaking Show Is Changing (Here's Why)

    The Professional Speaking Show Is Changing (Here's Why)
    2026/09/02
    This isn't a normal episode. It's an announcement about where The Professional Speaking Show goes from here.John explains the decision behind moving the podcast from weekly to fortnightly, why the numbers that once looked promising dropped off a cliff earlier this year, and why he's stopped trying to force a recovery that isn't coming.He talks honestly about what it means to admit a show isn't finding its audience, why the podcast is becoming more of a personal passion project than a professional growth channel, and where his time and energy are moving instead: focus on coaching clients and speaking gigs, daily short-form content, and a new exclusive to YouTube content strategy.He also shares a review point. At 300 episodes, he'll decide whether the show continues at its current cadence, drops further, or ends altogether.If you're a speaker weighing up whether podcasting is the right growth channel for you, this episode is a candid look at what that decision actually costs, and how to know when a passion project should stop pretending to be a business strategy.In this episode:Why John moved from weekly to fortnightly episodesWhat happened to the show's numbers this year, and why he stopped chasing a fixThe difference between a passion project and a professional growth channel, and why the podcast is shifting to the formerWhere John is redirecting his time: prospecting, coaching clients, daily short-form content, and a new YouTube strategyHis honest take on whether podcasting is the right move for speakers starting outThe 300-episode review point and what happens nextLinks mentioned:Known, Booked & Paid Blueprint: presentinfluence.com/kbpbSubscribe to the Serious About Speaking newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744Find me on Insta: https://www.instagram.com/professionalspeakingpodcast/Find me on TikTok: https://www.tiktok.com/@professionalspeakingFind me on Threads: https://www.threads.com/@professionalspeakingpodcastSubscribe and follow on your podcast platform of choice. Rate on Spotify, review on Apple Podcasts, and subscribe on YouTube.CHAPTERS:00:00 Announcement Intro00:25 Why The Change00:57 Stats Drop Reality01:49 Passion Versus Business02:24 New Content Strategy 03:22 Podcasting Lessons04:37 Six-Month Review Plan05:08 How To Support06:35 Back Catalogue And Coaching07:15 New Cadence FarewellDiscover the bottlenecks in your speaking business with the Applaude Vs Invoice QuizInterested in the Known, Booked & Paid Blueprint?Find out more at presentinfluence.com/kbpbFor speaking/podcast enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceIf you know a speaker who would enjoy this show, let them know. Thanks for listening.Mentioned in this episode:KBPB final week offerThere's still time to grab one of the last few spaces left in the Known, Booked & Paid October founding cohort. Visit https://presentinfluence.com/kbpb for more information, or shoot me a DM on LinkedIn.
    続きを読む 一部表示
    8 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません