Product marketing and its role in the company's marketing efforts, with Neta Kimhi, Artlist
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Product marketing and its role in the company's marketing efforts, with Neta Kimhi, Artlist
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Artlist started as a small start-up based in a kibbutz and raised tens of millions of dollars. Growing as a company along with the changes and evolution of their product itself.
Meet Neta Kimhi, Head of Product Marketing @ Artlist who will take us through the various aspects of the Product Marketing profession, connecting the dots between the product department and the performance marketing team. She will also share the process of establishing a product marketing department from scratch in a new company.
We will of course talk about the company, the product, the users, and the most intriguing at least to me, what does it mean to be a product marketing at Artlist and why is it so important specifically in this company?
Host: Eyal Kaplan, Product Marketing Manager, Google