What really separates top sales performers from the rest? In this episode, sales excellence coach and former 3M leader Ivan Stevanovic breaks down the essential habits that fuel consistent sales success—and they might not be what you expect.

Forget gimmicks and silver-tongued persuasion. Great salespeople win because they prepare like professionals, ask better questions, and know when to walk away. They treat sales as a craft, not just a quota. Drawing on decades of experience coaching high-performing teams, Ivan shares powerful, practical advice on how to build trust, qualify opportunities, and develop the mindset needed to thrive in complex B2B sales environments.

Whether you're a seasoned rep, a consultant who dreads "selling," or a manager looking to level up your team, this episode is packed with real-world insights that will sharpen your approach and reignite your confidence.

🔥 If you’ve ever walked out of a sales call thinking, “What just happened?”—this is the episode you need.

Tune in now to learn how the best sellers prepare, adapt, and consistently deliver value.

It’s with great pleasure that we welcome back Robyn Bolton! Robyn, welcome back to the Podcast!

Robyn is the founder and chief navigator at MileZero, a consulting and coaching firm that helps leaders use innovation to confidently and consistently grow business revenue. Robyn is also an assistant professor at the Massachusetts College of Art and Design where she teaches courses in strategy and product innovation in the college’s master of design innovation program.

Prior to founding MileZero, she was a partner at Innosight, the innovation and growth strategy consulting firm cofounded by Harvard professor Clayton Christensen, a manager at the Boston Consulting Group’s offices in Boston and Copenhagen and was assistant brand manager at P&G for the development and launch of Swiffer.

I strongly recommend her blog and newsletter you can find it at milezero.io. Because Robyn is an awesome and concise writer: Every word you spend reading is valuable. She was voted the number one blogger of 2022 and 2023 on human-centered design and innovation. And today we’re going to take a bit of a dive into her new book “Unlocking innovation, a leaders guide for turning bold ideas into tangible results.” So, let’s dive in – we might even touch on chocolate cookies!