Product Marketing Must Bring the Subject Expertise
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Product Marketing Must Bring the Subject Expertise
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In this episode of SAID DIFFERENTLY, the show focused on B2B story and messaging success, our guest Constantine Limberakis -- founder of Liberis Consulting and a former industry analyst -- talks about the importance of Marketing, and specifically Product Marketing, having credible knowledge of the market, buyer personas, and category they are targeting. Does it mean they need to be subject matter experts? Not necessarily... but he speaks with host Jennifer Sikora about the huge payoffs when you comfortably understand your solution so that you can strategize, ideate, produce, and measure effectively.
Topics in the discussion include:
- Making sure Marketing isn't an afterthought or credibility void
- How to close the domain knowledge gap and why Product Marketing bears responsibility
- Specific examples from their past experiences
- Understanding the nuances of different geographic markets and segments
- The importance of measuring what's working and using that data to course-correct
Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.