Product Marketing Is a Partnership, Not a Takeover - with Zach O'Neal
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Product Marketing Is a Partnership, Not a Takeover - with Zach O'Neal
-
ナレーター：
-
著者：
Zach O'Neal spent five years running the subscriber experience as a Product Marketing Manager across Disney+, Hulu, and ESPN+. He now leads the same function at a B2B SaaS startup, at a fraction of the headcount.
Most PMs have never worked with a product marketer who sees the role through his lens. Zach gets specific about why, including the four years it took him at Disney to find a real stride with the product team, the hiring filter he uses that has nothing to do with copywriting, and the question he asks instead of running a blame-game post-mortem.
Plus why he describes himself as "the voice of the product to the consumer, and the voice of the consumer to the product," and what breaks when no one fills that role.
Support the show
Connect with Santiana: Santiana's LinkedIn
Connect with Meagan: Meagan's LinkedIn
Checkout Prodfolio: https://prodfolio.io/