Erin B. Haag, founder of Pricing Overhaul and author of Give Yourself a Raise, joins Michael Hunter on the Six Fig Podcast to share how she built and sold three companies, hit her first six figure month by cutting every offer down to one, and now trains coaches to help business owners stop bleeding profit. After years of running a successful Pilates studio with the wrong pricing model, the stress of an unprofitable business eventually landed her in the hospital. Three years after fixing her pricing, she sold that same studio for 40x.

Most entrepreneurs think they have a lead generation problem. Erin argues the real issue is almost always a pricing problem. She sets pricing at 50% capacity, believes discounting is a death sentence for any service business, and makes the case that the fastest path to a six figure month is not more clients but fewer offers at a higher price point. If you are working harder than ever and still not keeping enough of what you earn, this conversation will change how you think about your business model entirely.

Chapters:

(00:00) Introduction

(02:47) Be Tiffany's, Not Claire's

(04:52) First Year: Six Figures at 27

(09:26) Wrong Pricing Nearly Killed Her

(14:23) Why Mindset Alone Won't Work

(20:34) The Core Principals Erin Looks for in a Business

(35:47) Why Discounting Destroys Businesses

(47:45) Palm Beach Pilates Pricing Story

(59:44) Spirituality in Business

Here's some more resources to help you crush it.

2026 Creator Trends Report

Actionable insights from analyzing $1B of payment data through Spiffy Checkouts. Learn what’s winning online businesses are doing in this report. Free access here: https://spiffy.co/2026-creator-trends-report/

Join us LIVE in-Person...

Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Join us at our next BBB in Phoenix. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough

Connect with Michael:

Instagram: https://instagram.com/michaelrhunter

Website: https://michaelrhunter.com

LinkedIn: https://www.linkedin.com/in/michaelrhunter

Connect with Erin:

Website: https://pricingoverhaul.com

LinkedIn: https://www.linkedin.com/in/erin-b-haag-25a8406/

Instagram: https://www.instagram.com/pricingoverhaul/

Get her Book "Give Yourself a Raise": https://www.amazon.com/Give-Yourself-Raise-Mindset-Million-ebook/dp/B0C1NPNCR6

HERE'S WHO MAKES THE SHOW POSSIBLE:

Spiffy Checkouts

The fastest way to grow is by removing friction. Spiffy makes selling and managing your revenue easy. Learn more at: https://spiffy.co

PersonalBrand.com

Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at: https://personalbrand.com