『Pretty Smart Too』のカバーアート

Pretty Smart Too

Pretty Smart Too

著者： Two estheticians. One friendship. All the real talk behind the spa biz.
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このコンテンツについて

 Pretty Smart Too is the skincare and business podcast hosted by two best friends and estheticians, Laura and Brandy. From facials to front desks, we talk real-life spa stories, small biz wins and fails, and everything in between. Whether you’re a beauty pro, a solo entrepreneur, or just skincare-obsessed, you’re in the right place. It’s the industry—unfiltered, honest, and a little bit cheeky.

prettysmarttoo.substack.comPretty Smart Too アート ファッション・テキスタイル マネジメント・リーダーシップ リーダーシップ 経済学 装飾美術および設計
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  • Building Confidence in the Treatment Room w/ Marisol Lunceford | DMK

    Building Confidence in the Treatment Room w/ Marisol Lunceford | DMK
    2025/10/14
    📌 Episode SummaryIn this confidence-boosting conversation, Laura sits down with Marisol Lunceford—licensed esthetician, international educator, and DMK Skin Revisions leader—to talk about what truly builds confidence in the treatment room. From running paid consultations that set expectations to choosing education that actually changes outcomes, Marisol shares practical frameworks solo esties and spa teams can use right away. You’ll also hear why she returned to the industry for DMK - Danné Montague-King Co., how “thinking therapists” get lasting results, and the small pro touches (hello, presence + attire) that make clients trust you—and rebook.🧠 What You’ll Learn* Confidence, for real: Why continued education (beyond product facts) accelerates results and self-belief.* Consults that convert: How to structure a paid, face-to-face consultation that sets plans, homecare, and rebooking.* Owner/solo wins: A simple script to ask for +15 min consult time—and prove the ROI.* The DMK difference: Working with skin function; why clients can feel enzyme therapy working.* Professional presence: Dress the part, communicate clearly, and let genuine enthusiasm lead ethical sales.⏱️Chapters(00:00) Welcome & Guest Intro: Who is Marisol Lunsford (DMK)(02:10) Education Roots: Santa Monica College, value vs. “fancy” schools(05:30) Never Stop Learning: Getting licensed vs. becoming a pro(08:00) Career Story: Murad years, creativity, and industry shifts(12:45) Why DMK: Returning to pro skincare with provider-first support(16:40) “Thinking Therapist”: Treating dysfunction, not just doing “fluffy facials”(20:10) Enzyme Therapy 101: Clients feel the change—and why that matters(23:15) Confidence via Consultation: Structure, expectations, rebooking(27:30) Solo & Team Tactics: Add 15-min consults and show the business case(33:20) Presence Sells: Dress the part, lead with clarity(41:15) Tip of the Week & Wrap💡 Tip of the Week: Invest in your education—and look the part. Confidence comes from mastery and modeling professionalism: keep learning, communicate a plan, and present yourself like the expert you are.🔗 Resources & Mentions * DMK Skin Revisions — education & protocols * Enzyme Therapy basics * Santa Monica College Aesthetics program* Murad (industry background reference)* Book an Appointment with Laura in Pasadena: * Book an Appointment with Brandy in El Dorado: * Book an Appointment with Brandy in Little Rock: 💥 Connect with UsYouTube: @PrettySmartTooPodInstagram: @PrettySmartTooPodTikTok: @PrettySmartTooFacebook: Pretty Smart TooWebsite: prettysmarttoo.com⸻🙌 If You Loved This Episode…Please follow Pretty Smart Too on Apple Podcasts & YouTube. Reviews help more people in beauty and business find the show—and we love hearing what resonates with you!⸻ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit prettysmarttoo.substack.com
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    42 分
  • How to Grow When You Feel Stuck as an Esthetician: Choosing Joy, Letting Go, and Prioritizing What Matters Most. It's Time to Let Go and Let God!

    How to Grow When You Feel Stuck as an Esthetician: Choosing Joy, Letting Go, and Prioritizing What Matters Most. It's Time to Let Go and Let God!
    2025/10/07

    📌 Episode Summary

    In this reflective episode of Pretty Smart Too, Laura (checking in from shady Lacey Park in Pasadena) and Brandy (fresh off a soul-filling weekend in Northwest Arkansas) talk about burnout, slow seasons, and the difference between happiness and joy. They share real-world strategies for coping when business is quiet, reframing comparison, and finding low-cost ways to recharge. From doing “free and beautiful” things in your own town to protecting time with family, they remind estheticians that sustainable success comes from quiet, consistent joy—not constant dopamine hits. If you’ve felt stretched, stuck, or guilty for resting, this one’s your reset.

    🧠 What You’ll Learn

    * How to reframe slow seasons: “good—we’re slow” → time to restore and plan

    * Practical rest: free local ideas that refill your cup without draining your wallet

    * Why joy (the climate) outlasts happiness (the weather) in business and life

    * Boundaries that protect your energy from work “follow-home” stress

    * Simple ways to break the monotony: podcasting, LinkedIn articles, journaling, vision boards, and yes, even making TikToks

    * How gratitude + purpose help you show up better in the treatment room

    ⏱️Chapters

    (00:00) Weekend recap and finding joy in simple moments

    (05:06) Burnout and the difference between happiness and joy

    (10:23) Using slow seasons to recharge and refocus

    (15:33) Faith, gratitude, and choosing calm over chaos

    (20:24) Purpose, creativity, and finding meaning in your work

    (24:07) Tip of the Week: Chase joy, not just happiness

    ✨ Highlights

    ✨ “Happiness is like the weather; joy is the climate.” Build for climate.

    ✨ Slow doesn’t mean failing—slow is where strategy, study, and soul care live.

    ✨ Free restores count: parks, museums, neighborhood walks, planning dates, church, books, libraries, Bible studies, book clubs, journals.

    ✨ Don’t let 3 p.m. client stress steal your 9 p.m. family time.

    ✨ Purpose fuels service; clients feel the difference.

    💡 Tip of the Week: Chase joy, not just happiness. Skip temporary highs and invest in what quietly sustains you—meaningful work, presence, self-acceptance. Ask: What brings me calm, lasting joy? Do more of that.

    🔗 Resources & Mentions

    Book an Appointment with Laura in Pasadena:

    Book an Appointment with Brandy in El Dorado:

    Book an Appointment with Brandy in Little Rock:

    💥 Connect with Us

    YouTube: @PrettySmartTooPod

    Instagram: @PrettySmartTooPod

    TikTok: @PrettySmartToo

    Facebook: Pretty Smart Too

    Website: prettysmarttoo.com

    ⸻

    🙌 If You Loved This Episode…

    Please follow Pretty Smart Too on Apple Podcasts & YouTube. Reviews help more people in beauty and business find the show—and we love hearing what resonates with you!

    ⸻



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit prettysmarttoo.substack.com
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    26 分
  • Raven Purifoy | Marketing 101 for Aestheticians and Spa Professionals

    Raven Purifoy | Marketing 101 for Aestheticians and Spa Professionals
    2025/09/30
    📌 Episode SummaryIn this creative-and-keep-it-real episode of Pretty Smart Too, Laura and Brandy welcome Raven Purifoy—digital creator, writer, and now spa manager at Kyle & Co in El Dorado. Raven breaks down what actually moves the needle for beauty businesses: choose your platforms, post consistently (not constantly), repurpose like a pro, and make your brand a lived experience—not just a pretty feed. The trio also dig into small-town vs. social media marketing, how to vet influencers (ask for social proof), and why your own team can be your best “influencers.” It’s equal parts strategy, encouragement, and community-first mindset.🧠 What You’ll Learn* How to pick 1–2 platforms and find your lane (test, track, double down).* Weekly habits to stay consistent (batch content in one hour; use Canva + simple TikToks).* Small town playbook: when to use social, events, sponsorships, and word-of-mouth.* Influencers that convert: ask for ROI receipts and create your own internal influencers.* Build a reusable content library (photos, B-roll, treatment room shots) for media asks.* Repurposing content 101: reuse captions, re-cut clips, re-share seasonal posts.* Brand magnetism = authenticity + integrity + in-person experience (match online to IRL).* Target-market alignment: your content should attract the clients you actually want.* Mindset for “start-over seasons”: control what you can, light up the room, keep going.⏱️ Chapters* 00:00 Catch-up & Weekend Vibes* 02:06 Intros & Who We Serve* 03:30 Meet Our Guest: Raven Purifoy* 05:06 Where to Start on Social (choose 1–2 platforms)* 06:35 Pivoting: What Worked Last Month May Not Work Next Month* 07:20 Small Town Marketing vs. Social Media* 08:50 Branding = Consistency (logo, fonts, daily story ritual)* 10:02 Weekly Habits: Batch 3–4 Posts in 1 Hour* 11:23 Influencers: Social Proof, Expectations & ROI* 15:55 Use Your Team as “House Influencers” + Media Days* 16:52 Build a Photo/Video Library for Press & Busy Season* 18:18 Repurposing Content (graphics, captions, multi-platform)* 20:37 Repetition Works (be seen 8–9 times)* 21:45 What Makes a Brand Magnetic (authenticity + in-store experience)* 24:10 Dress the Part & Match Your Feed to Reality* 25:31 Businesses that Nourish: Community-first and service mindset* 29:28 Purpose > Pressure (the feeling clients leave with)* 31:39 Target Market Snowball: Pitch the right people* 32:34 Outreach Idea: Speak at industry meetups (realtors, etc.)* 34:44 Starting Over: Bow-and-arrow mindset (pull back → propel forward)* 39:12 Taking Opportunities & Networking IRL* 41:20 Parting Words: Authenticity, Integrity, Consistency* 41:39 Tip of the Week✨ Highlights✨ Consistency You Can Keep: One focused hour a week → three posts + a couple TikToks.✨ Repurpose Relentlessly: Old “we’re open” graphic? Repost it. Great caption? Turn it into a graphic.✨ Influencer Reality Check: Ask for results, require deliverables, or tap your team as creators.✨ Brand = Experience: Your store vibe must match your grid (cleanliness, tone, hospitality).✨ Right Clients, Right Content: Fast-discount vibes attract fast-discount clients; post the experience you want to deliver.✨ Community > Everything: Volunteer, show up, and let word-of-mouth compound.💡 Tip of the Week: Build a community around your spa. Your spa isn’t just a place for treatments—it’s a space for connection. Share behind-the-scenes, spotlight loyal clients, and invite conversation. When people feel included, they become ambassadors who bring others along.🔗 Resources & Mentions Book an Appointment with Laura in Pasadena: Book an Appointment with Brandy in El Dorado: Book an Appointment with Brandy in Little Rock: 💥 Connect with UsYouTube: @PrettySmartTooPodInstagram: @PrettySmartTooPodTikTok: @PrettySmartTooFacebook: Pretty Smart TooWebsite: prettysmarttoo.com⸻🙌 If You Loved This Episode…Please follow Pretty Smart Too on Apple Podcasts & YouTube. Reviews help more people in beauty and business find the show—and we love hearing what resonates with you!⸻ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit prettysmarttoo.substack.com
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    43 分
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