Pressing "Start" on mobile gaming opportunities for brands
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Pressing "Start" on mobile gaming opportunities for brands
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Mobile games have turned everyone into a gamer. The accessibility and mainstream use of the smartphones have popularized the consumption of different types of games, some of them have become so popular that in some instances have resulted in major cultural phenomenons outside of gaming.
Whetherwhe they are hyper-casual or more strategic games, mobile gamers are everywhere.
In this episode, Gonzalo Borras, Audio & Mobile General Director at Entravision Cisneros Interactive shares the highlights of their latest research for the latin american market, and why Mobile games have become one of the favorite pastimes among Children, teenagers and adults of the region.
To check out the complete study go to https://estudiomobilegaminglatam.splashthat.com/