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In this week’s episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m pulling back the curtain and sharing something a little more personal than usual—my own story.

From an unexpected pregnancy in 2012 to becoming a fully booked lactation consultant, childbirth educator, and a business mentor for birthworkers, I’m walking you through the journey that brought me here. You’ll hear how my experience as a new mum led me to the Cuidiú community, the role that peer support played in my parenting and professional life, and how that foundation inspired the work I do today—supporting doulas, IBCLCs, antenatal teachers and other perinatal professionals to build ethical, thriving businesses.

I also talk about:

• Why I found the early months of parenting so tough—and what helped
• How breastfeeding support groups changed my life
• The unexpected way my closest friendships began
• The importance of community when you're building a business from scratch
• Why doing business in an ethical way is the foundation of everything
• A brand new low-cost membership I’ve quietly launched for birthworkers who want business support without the big investment

This episode is for you if:

• You’re a new or aspiring birthworker looking for inspiration
• You’ve ever struggled with isolation in early motherhood
• You want to hear a real, behind-the-scenes story of business growth in the birth world
• You believe in community-led care and the idea that it takes a village—not just to raise a child, but to support a parent

✨ Interested in the new low-cost business membership I mentioned?
It’s currently invite only and open just to podcast listeners this week (ending 18 May 2025). DM me on Instagram @preg_and_postnatal_collective to learn more or grab one of the few remaining founding member spots.

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I sit down with women's wellness coach and nutritionist Louise O’Brien, founder of Badass Coaching, to talk about how birthworkers and busy women can build strength, boost energy, and care for their bodies—without burning out.

With over 17 years’ experience in coaching women, Louise shares her personal journey from competitive boxing to running a female-only gym, and now coaching women worldwide through her online platform. Her approach blends fitness, mindset, and real-life strategies to help women prioritise their wellbeing—even when life is full on.

Together, we explore:

• The real reasons birthworkers struggle to prioritise their health
• Why strength and mobility are essential for longevity, especially for women over 30
• How mindset is the missing piece in most health and fitness plans
• Sustainable health strategies for mums, doulas, and perinatal professionals
• The truth about six-week challenges, restrictive diets, and burnout culture
• Small daily wins and the “big rocks” planning method that keeps you sane

Whether you’re a doula on call, a lactation consultant juggling clients, or a tired mama trying to show up for both your business and yourself—this episode will help you rethink self-care, motivation, and what it means to be strong in body and mind.

🔗 Connect with Louise O’Brien
Instagram: @louise_badasscoaching
Email: badasscoachinginfo@gmail.com

👋 Join the conversation on Instagram:
@preg_and_postnatal_collective

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

In this episode of the Pregnancy and Postnatal Entrepreneurs Collective podcast, host Niamh Cassidy addresses various questions from listeners, focusing on common challenges faced by those in the pregnancy and postnatal industry. Topics include overcoming feelings of inadequacy as a new teacher, the importance of networking to attract clients, preparing for independent practice, finding inspiration during burnout, and exciting developments in Niamh's own business. The episode emphasizes the value of community, mindset, and continuous learning in building a successful career in this field.

Takeaways
Embrace feelings of inadequacy; they are normal.
Building local relationships is crucial for attracting clients.
Networking can lead to referrals and business growth.
Start learning business skills while in college.
Focus on your mindset as a future business owner.
You don't need to be the best to mentor others.
Taking breaks can help combat burnout and inspire creativity.
Use tools to find out what your audience is asking.
Exciting changes are coming to Niamh's business.
Engagement with the audience is key for future episodes.

Chapters
00:00 Introduction to the Ask Me Anything Format
03:10 Overcoming Imposter Syndrome in Teaching
05:59 Building Client Relationships as a New Doula
09:15 Networking and Business Skills for Future Midwives
11:56 Mentorship and Course Creation for Experienced Practitioners
15:16 Finding Inspiration and Combating Burnout
16:42 Personal Reflections and Future Plans

If you would like to have your questions answered on a future episode click here!

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here