Do you ever sit staring at your website or Instagram post wondering how to actually put into words what you do? Or maybe you’ve been told to “share your story” but aren’t sure how to do that without feeling boastful?

In this week’s episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by Sarah Davis — The Parenting Copywriter. Sarah is the author of Baby Daze and a former teacher turned copywriter who now helps small business owners whose clients are parents.

Together we chat about:

• What copywriting really is (and why it’s not just for big brands).
• The most common mistakes birthworkers make when writing copy for parents.
• Why your story matters — and how to share it without feeling like you’re bragging.
• How to keep your website and social media clear, concise and parent-friendly.
• Practical tips for writing promotional posts and class descriptions that actually connect.
• The power of passion and personality in your copy (and why that builds trust).

Whether you’re a doula, IBCLC, antenatal educator or baby massage teacher, this episode will give you practical advice to help your words feel natural, authentic, and clear — so parents know exactly how you can support them.

🔗 Connect with Sarah Davis:

• Website: theparentingcopywriter.co.uk
  
  
• Facebook group: Parenting Business Connections
• Instagram: @sarahdavis_writer
  
  
• LinkedIn: The Parenting Copywriter

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If your summer felt slow, you’re not alone. Many birthworkers experience a summer slump — enquiries dip, classes don’t fill, clients go quiet, and social media engagement drops. It can feel like you’ve lost momentum or even failed… but the truth is, this is simply the rhythm of birthwork.

In this episode, I’m catching you up with a quick life update, before diving into:
✨ Why the summer slump is normal (and not a sign your business is broken)
✨ How to create stability by paying yourself consistently, even when income dips
✨ Why September has that “mini new year” energy — and how to harness it without burning out
✨ The one-thing rule for rebuilding momentum gently and sustainably
✨ My brand-new 4-Month Planning Framework — designed to help you set goals, reflect, and take action in a way that actually works for birthworkers

This is your invitation to reset, refocus, and set yourself up for the rest of the year — without the overwhelm.

💡 I’d love to hear from you: after listening, DM me on Instagram @preg_and_postnatal_collective
and tell me your one focus for the next 4 months.

Resources & Links Mentioned in This Episode:

• Join the waitlist for The NEST Programme (my 6-month small group coaching for birthworkers)
• Follow me on Instagram for more free resources → @preg_and_postnatal_collective
  
  

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In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by Tayba Azim, counsellor, psychotherapist, and Mizan therapist. Together, we explore how understanding your menstrual cycle and its inner seasons can help you thrive as a woman in business.

We dive into:
🌸 What Mizan therapy is and how it supports reproductive, digestive, and emotional health
🌸 The inner seasons of the menstrual cycle (winter, spring, summer, autumn) and what they mean for energy, mood, and productivity
🌸 Practical tips for cycle charting — apps vs paper tracking
🌸 How to sync business tasks, self-care, and even exercise with your cycle phases
🌸 Why period pain is common but not normal, and how traditional practices can help
🌸 How women without a bleed (due to birth control, menopause, or hysterectomy) can still benefit from cycle charting with the lunar cycle

I learned a lot from this conversation about reclaiming your body’s wisdom, challenging societal stigmas, and finding balance in both work and life.

🔗 Connect with Tayba:
Website: https://nurturingheartandwomb.com

Instagram: https://instagram.com/nurturingheartandwomb

✨ If you enjoyed this episode, don’t forget to like, comment, and subscribe to support the podcast. Share it with a birthworker or business-owning friend who needs to hear this!

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