Online visibility has change, and if your practice feels harder to find than it used to, you're not alone.

Search behaviour is shifting. AI is changing how people look for health information. Google is becoming more selective about what appears in search, practitioners are experiencing issues with Google Business Profiles, and the content strategies that worked a few years ago aren't necessarily delivering the same results today.

In this August edition of The Practitioner Pulse, Cassandra looks at what's changing in online visibility, what she's seeing across practitioner businesses right now, and most importantly, what practitioners can do about it.

In this episode:

• How AI is changing the way potential clients search for health information
• Why Google search isn't disappearing, but search behaviour is becoming more fragmented
• What practitioners are experiencing with Google Business Profiles and website indexing
• Why basic educational content may no longer be enough to get found
• How to create content that answers the questions clients are actually asking
• Why experience, perspective and trust are becoming increasingly valuable
• The importance of Google reviews and your email database
• Why relying on one marketing platform leaves your practice vulnerable
• How to build a broader marketing ecosystem around your practice
• What Cassandra would prioritise if building practice visibility right now

The good news? This shift doesn't mean you need to create more content.

It means the quality, usefulness and trustworthiness of what you create matters more.

The practitioners who adapt won't necessarily be the ones posting the most. They'll be the ones answering real questions, building genuine relationships and creating a practice that isn't dependent on one platform or algorithm.

The Abundant Practitioner brings you practical conversations for practice success, with real-world insights into practitioner marketing, client attraction and building a thriving practice in today's changing market.

Looking for personalised support with your practice?

A limited number of places are currently available for Momentum Mentoring, my one-to-one mentoring program for practitioners.

Over three or six months, we'll take a close look at your practice, identify what's getting in the way of growth, and work together on the strategy, marketing and practical changes that will move your business forward.

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