In the first installment of a compelling two-part series, hosts Cassie and Kaylee sit down with Stephanie Allen, the powerhouse attorney and MBA turned co-owner of AirWorks and Box for the Trades. Stephanie opens up about her unique path from practicing entertainment law on tour with icons like Cher to building a thriving HVAC and plumbing business alongside her husband, Kevin. The conversation explores the lessons learned from early entrepreneurial failures and the strategic vision behind Box for the Trades, a ServiceTitan consulting firm designed to help contractors stop wasting software capabilities. With refreshingly candid takes on industry consultants who lack operational experience and the vital importance of data clarity, this episode is a masterclass in visionary leadership. Stay tuned as we kick off Part 1 of this deep dive into what it truly takes to scale a heart-centered trades business with precision and authenticity.

In this episode of the Power Women of the Trades podcast, hosts Cassie and Kailee sit down with Kerri Raynor of Raynor Services to explore her unique journey from oncology nursing to the home services industry. Kerri shares how she transitioned from a "problem solver" in a clinical setting to a vital leader in her family’s business, eventually trading her nursing license for a full-time role in the trades. She highlights the striking parallels between the human body and mechanical systems like HVAC and electrical, explaining how her background in process-driven nursing helped her build structure within the company through job descriptions, weekly meetings, and standard operating procedures. The conversation dives deep into the evolution of Raynor Services, which grew from a small electrical company into a multi-trade enterprise generating $13 million in annual revenue with over 60 employees. Kerri discusses the "trauma stories" often shared by trade owners, specifically the difficult transition from being a subcontractor for general contractors to focusing on residential service. The group reflects on the importance of "knowing your audience" and adopting multiple leadership personalities to effectively manage a diverse team of technicians, office staff, and customers. By the end of the episode, Kerri emphasizes that successful leadership requires a balance of passion and compassion, reminding listeners that while they are in the business of fixing homes, they are ultimately in the business of leading people.

In this special throwback episode of the Power Women of the Trades podcast, hosts Leslie Harpole and Cassie Pound revisit a powerful conversation with Mary Jean Anderson, President of Anderson Plumbing, Heating and Air Conditioning. Mary Jean joins the show to share her remarkable journey of resilience, detailing how she overcame $1 million in debt to eventually grow and sell a multi-million dollar company. Throughout the episode, she candidly explores the immense challenges of navigating failure and uncertainty, specifically addressing the complexities of running a trades business alongside a spouse and the subsequent impact on company culture when that partnership ends in divorce.The discussion dives deep into the strategic side of success, emphasizing why female entrepreneurs must surround themselves with people smarter than they are to foster growth

Cassie and Kailee kick off 2026 by reflecting on a whirlwind year that included doubling their fleet and launching a brand new garage door division. Throughout the discussion, they emphasize the vital importance of slowing down to celebrate actual wins instead of constantly shifting focus to the next objective before the previous one is even finished. The hosts get vulnerable about difficult lessons learned the hard way, including managing interpersonal disappointments and the necessity of being highly intentional with one's "yes" to avoid burnout. They also challenge the unrealistic expectations often found on social media by promising to share more raw and authentic stories about the daily grind of running a business. This episode serves as an empowering reminder to stand your ground and claim ownership over your professional success as a woman in the trades.

Head over to your favorite podcast platform and listen to the full episode to start your year with a fresh perspective and professional motivation!

In this special New Year's episode wrapping up 2025, the Power Women of the Trades podcast reflects on a year of breaking barriers and empowering female entrepreneurs to claim ownership over their lives. The discussion emphasizes that the most successful trade businesses are led by owners who remain deeply passionate and personally vested in their craft. Featuring insights on visionary leadership, the episode explores the power of authentic human connection and the necessity of taking 100% responsibility for your growth as a leader. To help you prepare for a successful 2026, the conversation also provides a strategic look at building intentional marketing budgets. Tune in now on your favorite podcast platform to hear these expert insights and start your new year with the momentum your business deserves!

In this special Christmas episode of the Power Women of the Trades podcast, hosts Cassie and Kailee celebrate the holiday season by highlighting and revisiting some of the incredible guests who have shared their journeys on the show. The episode serves as a reflection on the mission of the podcast: empowering women to maximize their potential and claim ownership over their lives through successful entrepreneurship.Tune in now on your favorite podcast platform to catch this special holiday reflection and gain valuable insights to power your business!

In this episode of Power Women of the Trades, Cassie and Kaylee sit down with Rachel Kent, Account Manager at Rival Digital, the show's newest sponsor. Rachel shares her unexpected journey into the home services industry, which began when she stepped in to save her father’s manufacturing and private labeling business during the pandemic, eventually leading her to the world of digital marketing. The conversation dives deep into the realities of marketing for contractors, emphasizing that it must be treated as a partnership rather than a "silver bullet". Rachel and the hosts discuss how marketing generates the opportunities, but solid operations are required to "swing the bat" and close the deal. They also explore the rapidly evolving role of AI, sharing personal success stories of using ChatGPT for everything. Rachel wraps up the episode by encouraging women to say yes to new opportunities, find their tribe, and stay curious within the trades community.

In Part 2 of this episode of Power Women of the Trades, Cassie and Kailee continue their conversation with Karly Hoehn, Vice President of Rolls Mechanical. Karly opens up about the journey of scaling a family business from 25 to 200 employees while maintaining a tight-knit culture rooted in "common sense leadership". She shares the core values that drive herteam—Build, Excel, Serve, and Teach—and discusses the vulnerability required to lead effectively, emphasizing that owning mistakes is essential for building trust. Karly also offers valuable advice on the power of networking with intention and finding mentors who truly understand the industry's unique challenges. Tune in now to hear Karly’s inspiring insightson leadership, legacy, and building a people-first company!