『Positive. Business. Action.』のカバーアート

Positive. Business. Action.

Positive. Business. Action.

著者： Hugh McPherson and Guests
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This is where agritourism meets real-world action. Hosted by Hugh McPherson, a longtime leader in the agritourism and attractions space, this podcast dives into the stories behind family farms, campgrounds, fall festivals, and entertainment businesses. Hugh shares honest conversations, practical ideas, and lessons learned from over 30 years in the industry—along with interviews with people who are out there making it happen. It’s positive, lighthearted, and packed with takeaways you can actually use. You’ll feel right at home here. Join us! https://linktr.ee/positive.business.actionHugh McPherson and Guests 経済学
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  • AI Is Changing Agritourism: How Smart Farms Are Using AI to Save Time & Make More Money

    AI Is Changing Agritourism: How Smart Farms Are Using AI to Save Time & Make More Money
    2026/09/25

    AI is already becoming a practical tool for farms and agritourism businesses—helping save time, organize information, make decisions, and improve day-to-day operations.

    In this episode, Hugh McPherson is joined by Amir Maan of Maan Farms and Jordan Pierce of Stucky Farm and Agritourism Solutions to discuss how they're using AI right now.

    From turning voice notes into work orders to building an AI assistant through WhatsApp, they share real examples involving equipment, marketing, pricing, weather, operations, and more.

    • Turn voice notes into organized farm work orders
    • Use a WhatsApp AI assistant called Iris to organize information
    • Work with PDFs, emails, Google Sheets, and business data
    • Preserve institutional knowledge and make it easier for employees to access
    • Use AI to evaluate equipment purchases
    • Visualize landscaping and farm improvements before spending money
    • Create contractor-ready project concepts
    • Identify equipment and planter settings from photos
    • Create radio ads that fit specific time limits
    • Analyze ticket pricing and historical sales data
    • Combine weather, attendance, and sales data to find patterns
    • Use AI for forms, compliance, and technical tasks
    • Understand AI security, access control, and prompt injection

    The discussion goes beyond saving time. AI can help analyze ticket pricing, early-bird offers, same-day pricing, attendance, weather, and historical sales data.

    For seasonal businesses, years of sales and weather information can help identify patterns and evaluate different pricing scenarios.

    The group discusses prompt injection, public-facing chatbots, access permissions, and sensitive business information.

    As AI becomes more integrated into business operations, knowing what information an AI system can access—and who can access it—is critical.

    AI can reduce repetitive administrative work, organize information, and help owners spend more time focused on people, guests, operations, and growth.

    The goal isn't to replace your team.

    It's to give your team better tools.

    00:00 – Introduction
    03:13 – Meet Jordan and Amir
    05:07 – Voice notes into work orders
    06:46 – WhatsApp AI assistant
    09:50 – Capturing information in the field
    11:59 – AI with PDFs and Sheets
    13:30 – Getting employees to use AI
    15:32 – AI access control
    18:28 – Building AI assistants
    19:41 – AI for equipment planning
    20:55 – AI for landscaping
    24:23 – AI for radio commercials
    25:07 – Farm photos to project concepts
    28:58 – AI security
    33:55 – LLMs.txt
    37:44 – Preserving equipment knowledge
    41:41 – AI for business decisions
    42:10 – AI and ticket pricing
    44:24 – Guest behavior patterns
    45:31 – Historical ticketing data
    49:33 – Weather data
    50:28 – Weather, attendance & sales
    52:40 – AI for forms and compliance
    54:17 – Agentic AI challenges
    55:49 – The future of AI for farms

    More Information About Hugh: https://maplelawnfarms.com/

    Positive Business Action Linktree: https://linktr.ee/positive.business.action

    Maan Farms: https://maanfarms.com/

    Stucky Farm and Agritourism Solutions: https://stuckeyfarm.com/

    Positive. Business. Action. features practical conversations with entrepreneurs, business owners, and industry experts about business growth, marketing, leadership, technology, agritourism, customer experience, and operations.

    💬 How are you using AI in your business? Share your biggest AI win—or the task you wish AI could handle for you.

    #AI #ArtificialIntelligence #Agritourism #FarmBusiness #FarmTechnology #AIFarming #Agriculture #SmallBusiness #BusinessGrowth #Marketing
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    57 分
  • Panic Early: The Secret to Stress-Free Agritourism Events

    Panic Early: The Secret to Stress-Free Agritourism Events
    2026/08/21

    What if the secret to a smoother opening weekend isn't working harder at the last minute—but getting almost everything done a week early?

    In this episode, Hugh McPherson shares a simple management philosophy for agritourism businesses: “Panic Early.”

    Instead of waiting until the day before opening to finish setup, Hugh recommends treating the week before your event like opening week. The goal is to have roughly 98% of the work completed, tested, and ready before guests arrive.

    Why? Because early preparation creates a valuable buffer.

    That extra time allows you to discover broken equipment, missing supplies, technology problems, staffing issues, and operational gaps while you still have time to fix them. It also reduces last-minute payroll, overtime, stress, and the temptation to throw more people at problems.

    Most importantly, it gives owners and managers more freedom to focus on what matters when opening day arrives: marketing, guests, customer experience, and leading the team.

    • What “panic early” really means for farms, festivals, and attractions

    • How completing 98% of your setup early creates a safety buffer

    • Why last-minute work can become an expensive payroll problem

    • How early preparation creates more time for marketing and planning

    • Why POS systems, printers, card readers, internet, and payment processing should be tested before opening

    • How to catch equipment failures and missing supplies before customers discover them

    • Why attractions and critical equipment should be inspected and tested in advance

    • How opening and closing checklists reveal forgotten equipment and supplies

    • How early preparation builds confidence and independence within your team

    • Why a great system allows you to step away and trust your team to operate successfully

    “Panic early” isn't really about panic. It's about creating enough time to solve problems before they become emergencies.

    When you prepare early, you don't eliminate problems—you give yourself the time and space to handle them.

    The result?

    Less stress. Less last-minute labor. Fewer surprises. Better guest experiences.

    And perhaps the biggest benefit of all: a business that can run successfully without the owner having to personally solve every problem on opening weekend.

    00:00 – Opening banter and today's topic: “Panic Early”
    00:48 – What “panic early” means for agritourism events
    01:20 – Why event weeks create avoidable chaos
    02:28 – The cost of Friday-night scrambling
    03:27 – Treating the week before like event week
    04:54 – Getting 98% of setup finished early
    05:24 – Why discipline matters more than circumstances
    06:23 – Creating time for marketing and planning
    06:51 – More time for guests instead of firefighting
    07:14 – Matching preparation to different festivals
    08:01 – Why early prep makes the season easier
    08:19 – Building a team you can trust
    09:45 – Preparing themed attractions before the rush
    10:12 – Hooking up, inspecting, and testing equipment
    11:06 – Catching POS and payment problems early
    12:07 – Testing actual transactions
    12:33 – Finding a broken lemonade machine before opening
    13:25 – Catching missing supplies before guests arrive
    14:10 – Using opening and closing lists
    15:10 – Testing the Super Mega Slide conveyor
    15:37 – Finding unexpected problems in the maze
    16:00 – Final takeaway: Panic early, less stress

    “Panic early is the best management practice.”

    “You can choose to do it, or you can choose to do it the way you've always done it.”

    “Panic early. Less stress.”

    If you operate a farm, festival, corn maze, seasonal attraction, or agritourism business, this episode offers a simple management change that can make your entire opening process smoother.

    Prepare early. Test early. Fix problems early. Then enjoy the weekend.


    #Agritourism #FarmBusiness #EventManagement #Leadership #SmallBusiness #FarmMarketing #CustomerExperience #AgritourismBusiness #BusinessGrowth
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    13 分
  • The Email Apocalypse: Why Your Emails Aren’t Reaching Customers—and What to Do About It

    The Email Apocalypse: Why Your Emails Aren’t Reaching Customers—and What to Do About It
    2026/08/10

    Email marketing has changed dramatically—and if you're a farm, agritourism business, attraction, or small business relying on email to reach customers, the rules are no longer what they used to be.

    In this episode, Domenick Chiaravalloti, Head Email Strategist at emailmarketing.com, explains the “email apocalypse”—the dramatic shift in how Gmail, Yahoo, and other inbox providers evaluate emails and decide what reaches the inbox.

    The good news? You don't necessarily need to send more emails or build a massive list. You need to send better emails to people who actually want to hear from you.

    You'll learn:

    • How email deliverability and sender reputation work

    • Why opens, clicks, replies, and forwards matter

    • How misleading subject lines can hurt engagement

    • Why simple, focused emails can outperform cluttered newsletters

    • How too many links and competing offers can hurt your results

    • Why unsubscribes aren't necessarily a bad thing

    • How to segment customers based on purchases, behavior, attendance, and interests

    • How farms and seasonal businesses can use segmentation effectively

    • Why list growth starts with a compelling offer—not just a newsletter signup

    • How to avoid attracting the wrong subscribers

    • Tools for diagnosing deliverability problems

    • Why a smaller, engaged list can outperform a massive list

    Domenick introduces a simple framework for building stronger email relationships:

    E — Earn Trust
    Give people a reason to keep opening your emails.

    L — Lead to Victory
    Make the desired action clear and easy.

    F — Fulfill Promises
    Deliver what you promised your audience.

    The core lesson is simple: one email, one clear purpose, one clear offer, and one desired action.

    00:00 – Introducing Domenick
    02:26 – Domenick and emailmarketing.com
    03:04 – What was the “email apocalypse”?
    04:31 – Why every email needs a purpose
    06:36 – What email engagement really means
    10:08 – Writing better subject lines
    13:20 – Why simple emails perform better
    17:30 – How inbox providers evaluate senders
    20:34 – The risks of shared email platforms
    24:47 – Why smaller lists can be more valuable
    26:04 – Why unsubscribes can help
    30:25 – Don't bury the lead
    35:50 – Tools for diagnosing deliverability
    39:15 – Understanding segmentation
    42:35 – Segmentation for farms
    49:49 – Why offer clarity beats cleverness
    52:00 – Growing your email list
    57:18 – Why email lists can outperform advertising
    61:32 – Contests and list growth
    64:00 – The ELF framework
    67:00 – Domenick's three-point strategy
    69:00 – Final takeaways
    71:10 – Where to find Domenick

    Connect with Domenick:
    https://emaildeliverability.com/?el=emailmarketing.com&ip_address=24.112.140.223

    Learn More About the Farm:
    https://maplelawnfarms.com/

    Positive Business Action Linktree:
    https://linktr.ee/positive.business.action

    More information at

    inboxpro.io/hugh

    Positive Business Action features practical conversations with entrepreneurs, business owners, and industry experts about business growth, marketing, agritourism, leadership, technology, customer experience, and entrepreneurship.

    What's your biggest email marketing challenge—deliverability, open rates, list growth, or segmentation?

    Share your answer and send this episode to a business owner who needs to rethink their email strategy.

    #EmailMarketing #EmailDeliverability #Agritourism #FarmMarketing #SmallBusinessMarketing #DigitalMarketing #EmailStrategy #BusinessGrowth
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    1 時間 3 分
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