The sustainability journey for an organization often involves significant changes in its operations, practices, and culture. It requires a holistic approach and can be considered a sizable Change Management program due to the magnitude of the transformation required. This episode talks about, how the sustainability journey relates to Change Management and the role of communication strategies within that program. Throughout the sustainability journey, communication strategies play a central role in fostering awareness, engagement, and understanding. Effective communication helps build a shared vision, aligns stakeholders' expectations, addresses concerns and resistance to change, and reinforces the importance of sustainability as a strategic priority. It creates a culture of sustainability by fostering open dialogue, soliciting feedback, and encouraging collaboration among stakeholders.

India's Small and Mid-size enterprises (MSME) play a critical role on its journey to Net Zero. Based on its approved NDCs, India now stands committed to reduce Emissions Intensity of its GDP by 45 percent by 2030. MSME sector contributes close to 30% of India’s GDP. MSME products and services contributes close to 50% to the total export India does. MSMEs are part of the value chain for large companies. From carbon accounting perspective, they contribute to companies, scope 3 emissions, which in many industries accounts for almost 60 to 70% of companies total carbon footprint. In this episode Dr. Ravindra has put some light on MSME's path towards adopting sustainable practices, the role Industry and technology play in this sector's transition towards sustainability.

In this episode we delve into the barriers that organizations encounter on their sustainability journey. We shed light on the common challenges faced by businesses as they strive to become more sustainable. Join us as we discuss practical strategies, case studies, and expert insights to help organizations overcome these obstacles and achieve their sustainability goals.