『Ponderings from the Perch』のカバーアート

Ponderings from the Perch

Ponderings from the Perch

著者： Little Bird Marketing & C-Suite Radio
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概要
 Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.℗ & © 2018 Ponderings from the Perch アート 経済学
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  • How Customer Insights Professionals Network and Collaborate

    How Customer Insights Professionals Network and Collaborate
    2026/10/23
    *This episode of Ponderings from the Perch is brought to you by The Logit Group. If you've got a market research project coming up and you want expert help, get a quote today.* The competitor sitting across the room is not the biggest risk to your insights business. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Rianne van der Loo, managing director of the Data and Insights Network, the professional association that brings together agencies, client-side researchers and tech companies across the Netherlands. Van der Loo spent more than a decade at Google answering decision-makers' questions about data. Leading an association asks something very different of her, and of everyone who works in market research insights. Every firm in the insights space wants the industry to grow stronger, and almost none of them want to be the one who goes first. Sharing what works feels like handing over an advantage. Holding it back feels safe, until everyone in the room does the same. Guarding your playbook only makes sense if your competitor is the thing standing between you and growth. “There’s a lot of uncertainty in the market,” Rianne explains. “The risk is in not collaborating at all.” The cost of staying quiet never shows up on a single invoice. Customer insights lose their seat at the table one unclaimed decision at a time, and the people who understand the customer best end up watching marketing effectiveness measurement happen without them. An industry that refuses to share may find it has very little left worth protecting. Music written and performed by Leighton Cordell. Sponsors: Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move? Take our Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going. Click here and take the quiz today and don’t leave success to chance.
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    29 分
  • Can We vs. Should We: Why SOPs Are Essential for Data-Driven Marketing Decisions

    Can We vs. Should We: Why SOPs Are Essential for Data-Driven Marketing Decisions
    2026/10/09
    *This episode of Ponderings from the Perch is brought to you by The Logit Group. If you've got a market research project coming up and you want expert help, get a quote today.* The most expensive marketing mistakes rarely look like mistakes while they are happening. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney tells the true story of a postwar British plan to plant peanuts across three million acres of East Africa. Rusted tractors, Sherman tanks stripped of their armor, and giant ship anchor chains all appear, and every new purchase felt like progress. McKinney ties that story to a trap marketers fall into far more often than they like to admit, that mistaking being busy for actually making progress, and to the role a standard operating procedure plays in data-driven marketing decisions. Action brings relief, and that is exactly what makes it dangerous. A team under pressure grabs the nearest tactic, posts more, signs up for another conference, crams the content calendar, and the motion itself starts to feel like proof. Nobody checks whether the soil was ever right. Most teams assume pausing to ask whether a plan deserves the budget is the risky move. Momentum looks like leadership, and slowing down looks like falling behind. So the satisfying question gets answered, and the uncomfortable one gets skipped. “When we have a problem, when we start moving on it, we all feel better, and we sigh with relief,” McKinney explains. “But feeling better and solving the problem are two very different things.” When nobody owns marketing ROI measurement, budget keeps pouring into campaigns no one can connect to results, and McKinney has a name for what that becomes. Skip marketing effectiveness measurement at the start, and the warning signs arrive only after the money is gone. Britain learned that the expensive way. Your last campaign that flopped is likely hiding the same lesson, along with whichever question your team always seems to skip. Anyone who struggles to ask the harder question before the money starts moving can get a head start with Little Bird’s 8 Essential Mental Models for Better Marketing Decisions. Music written and performed by Leighton Cordell. Sponsors: Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Ever feel like your company is sitting on a goldmine of opportunities, but they keep slipping away? Most companies already have their next big win hiding in their database. Little Bird Marketing's Revenue Sprint is a proven system that works backward from your revenue goals to create a focused plan for building a sales pipeline and predictable growth. No massive budget required—just strategic execution that delivers measurable results. Ready to turn missed opportunities into new wins? Click here and build a predictable pipeline for sustainable growth.
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    19 分
  • Quit Basing Multi-million Dollar Campaigns on Bad Customer Insights

    Quit Basing Multi-million Dollar Campaigns on Bad Customer Insights
    2026/09/18
    *This episode of Ponderings from the Perch is brought to you by curioninsights.com. When your brand needs answers and not opinions, you need the smart team at Curion.* Most B2B brand teams don't have a market research insights problem; they have a wrong-question problem. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Christopher Brace, founder and CEO of Story Legacy, a qualitative research partner built around uncovering the emotional territory behind customer insights that get extracted from surveys, focus groups, and research panels but rarely explain why anyone actually buys. A brand can run a flawless market research insights process and still spend years quietly sliding toward the same shelf as everyone else. Industry data already places a significant share of grocery categories within two signs of stagnation, and that share is only projected to grow. By the time it does, the difference between a trusted name and whatever's cheapest that day will have already disappeared. "A brand sliding into stagnation doesn't happen overnight," Brace explains. "But what does happen is one unfixed business challenge after another." A wrong assumption about why people buy can quietly drain a budget for years before anyone catches it. It just resurfaces on someone's desk next fiscal year, dressed up in different language, waiting to be mistaken for a new problem. Music written and performed by Leighton Cordell. Sponsors: Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move? Take our Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going. Click here and take the quiz today and don’t leave success to chance. Ever feel like your company is sitting on a goldmine of opportunities, but they keep slipping away? Most companies already have their next big win hiding in their database. Little Bird Marketing's Revenue Sprint is a proven system that works backward from your revenue goals to create a focused plan for building a sales pipeline and predictable growth. No massive budget required—just strategic execution that delivers measurable results. Ready to turn missed opportunities into new wins? Click here and build a predictable pipeline for sustainable growth.
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    26 分
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