Ponderings from the Perch

著者: Little Bird Marketing & C-Suite Radio
  • サマリー

  • Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
    ℗ & © 2018 Ponderings from the Perch
    続きを読む 一部表示

あらすじ・解説

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
℗ & © 2018 Ponderings from the Perch
エピソード
  • Quirks Chicago Quirks Flyover Part 2
    2025/05/09
    This podcast mini-series is brought to you by Smith Hanley & Associates, connecting businesses worldwide through specialized recruitment solutions. What makes a market research company truly stand out in 2025? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney delivers Part 2 of our Quirks Chicago Conference Flyover as she catches up with industry leaders about the evolving landscape of market research. This collection of candid conversations captures the pulse of the industry through unfiltered discussions with executives who are navigating the balance between technology and human connection. They discuss how specialized recruitment panels are transforming agricultural and veterinary research, why community building is more effective than traditional panel development, and how behavioral data is becoming essential for accurate insights. From the merging of strategic partners and the development of AI-powered DIY tools to the critical importance of understanding emotions in brand perception, these leaders share practical approaches that deliver tangible results for their clients. "Trust is the biggest factor when it comes to farmers or most folks within the ag industry," Mike Mostransky explains. "We're regularly in touch with those participants within the ag space. If they hear it coming in from us, because we are selective as to who we work with, they trust us." This flyover features in-depth conversations with research professionals from diverse specialties, each offering unique perspectives on the intersection of technology, human expertise, and industry evolution. Despite technological advances and shifting business models, building genuine relationships with both research participants and clients remains the cornerstone of lasting success in market research. Want to connect with any of our guests? Featured below are all of their LinkedIn profiles, and if you decide to contact them, make sure to let them know that Little Bird Marketing sent you their way: Mike Mostransky, Insights Director at Qlarity; Pal Afzelius, CEO and Co-founder at Protobrand; Paul Gaudette, CEO and Co-founder at Dig Insights; Pierson Wofford, Executive Recruiter at Smith Hanley Associates; Ray Fischer, CEO of Aha! Insights Technology; Stewart Tippler, European Representative with Quirks Media; Nicole Potter, Field Manager at Insights in Marketing; Sean McKenna, SVP of Business Development at Luth Research.
    続きを読む 一部表示
    37 分
  • Quirks Chicago Conference Flyover Part 1
    2025/04/25
    *This podcast mini-series is brought to you by Gazelle Global, connecting businesses worldwide through expert research services and specialized recruitment solutions.* How do research pros tackle today's most pressing challenges while preparing for tomorrow's opportunities? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney gives you Part 1 of our 2-part Quirks Chicago Conference Flyover as she talks with market research professionals about current trends, challenges, and innovations in the industry. This conference flyover captures candid conversations with leaders from multiple companies, offering an unfiltered look at what's happening in market research right now. They discuss how companies use AI to speed up processes while maintaining accuracy, why face-to-face research is experiencing a resurgence, and the critical role of connecting insights directly to revenue growth. From strategic pricing decisions and sports fan experience analysis to multilingual research and real-time mobile feedback, these experts share specific practices that create measurable value for their organizations and clients. "Being in the industry as long as we have, we've seen a lot of change over the years, over the decades. The companies that have been stable in their leadership, stable with their teams, tend to be the companies that are going to be sticky," J.R. Venza explains. "They're the companies that are going to be here at this conference or other conferences in 2025, 2026, 2030 and so on." This conference flyover features rapid-fire interviews with ten different professionals, each contributing their distinct perspective on how technology and human expertise work together to drive business growth. Despite advances in technology, the human element remains irreplaceable in transforming data into decisions that deliver real-world results. Want to connect with any of our guests? Featured below are all of their LinkedIn profiles, and if you decide to contact them, make sure to let them know that Little Bird Marketing sent you their way: Adam Dietrich, Managing Director at Unlock Surveys, A Stagwell Company Emily Krol, Senior Manager Traveler Research at Expedia Group Jason Deutch, Strategic Account Director at SampleGurus Jonathan Dore, Executive Vice President at Reach3 Insights Jill Kushner Bishop, PhD, CEO at Multilingual Connections J.R. Venza, SVP North America at Torfac Liv Metcalf, Senior Account Director at Relative Insight Matt Worden, AVP Sales & Marketing at Finch BrandsTim Hoskins, President at Quester Tim Lawton, Co-CEO and Co-Founder at SightX Sponsors: Little Bird Marketing proudly supports the Marketing Research Education Foundation's 2025 Race Around the World for Education. This virtual event in May 2025 promotes STEAM education in underserved communities. Participants log miles to circle the globe three times and aim to raise $90,000. Form a company team to compete with other market research firms! Become a sponsor to help provide quality STEAM education to children who need access. For registration and more information, visit: https://www.mrgivesback.org/
    続きを読む 一部表示
    1 時間 5 分
  • What's Empathy got to do with B2B Content Marketing and Revenue Generation?
    2025/04/18
    Could your team's hidden challenges be preventing business growth? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Team Leadership Coach Meghan Opitz about unlocking collective brilliance in organizations. They explore how trust-based team coaching can transform company culture and drive b2b content marketing success. As an American expat in Berlin with extensive market research experience, Opitz brings a unique perspective on building high-performing teams across US and European markets. As a leadership and team coach and the Senior Vice President of Business Development at Republikka, she works daily with teams laser-focused on revenue generation. Meeting and exceeding goals is her specialty. Having scaled Cint's respondent base from 10 million to 100 million, she provides valuable insights on revenue generation challenges and how understanding your buyer persona can lead to better team alignment. "When you talk about leadership coaching, you get to have a series of conversations with one person. With team coaching, it's several people," Opitz explains. "It's more than the individual topics of each person in that room. It's all of the dynamics at play that create that collective performance." McKinney and Opitz discuss how empathy emerged as the key benefit in one team coaching experience, enabling members to see each other as humans working toward the same goals. The conversation touches on how building trust within teams enhances social influence and creates lasting business impact. This human-centered approach is especially critical today, as Opitz's recent survey revealed 54% of professionals struggle with balancing workload and burnout. By implementing an effective growth marketing strategy that values both business objectives and team wellbeing, organizations can achieve sustainable growth while supporting personal wellbeing. Sponsors: Little Bird Marketing proudly supports the Marketing Research Education Foundation's 2025 Race Around the World for Education. This virtual event in May 2025 promotes STEAM education in underserved communities. Participants log miles to circle the globe three times and aim to raise $90,000. Form a company team to compete with other market research firms! Become a sponsor to help provide quality STEAM education to children who need access. For registration and more information, visit: https://www.mrgivesback.org/ Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. “The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went,” she explains. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks—it teaches you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today!
    続きを読む 一部表示
    25 分

Ponderings from the Perchに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。