Nikki hates board games. The rulebook comes out, the energy dies, and the fun sits three feet away behind a wall of logistics. Except once: a Pokémon card game showed up at Christmas and broke every rule she thought was inevitable and it quietly changed how she thinks about client experience design.

What you'll hear in this episode:

• Why the Pokémon Battle Academy box is one of the best examples of intuitive experience design Nikki has ever seen (yes, really)
• The specific design decision the game made that most businesses never do: understanding comes from doing, not the other way around
• How guidance can serve the person who needs it without slowing down the person who doesn't
• The gap between "feeling like you've started" and "feeling like you're being prepared to start" -- and why that gap is where clients quietly drift away

If you've ever wondered why clients disengage before you even get to the good part, this episode is going to make something click.

Connect with Nikki on Instagram: instagram.com/iamnikkimck

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