Podcasts Killed the Blog Writing Star — Rachel Downey, Share Your Genius
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Podcasts Killed the Blog Writing Star — Rachel Downey, Share Your Genius
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Two of the biggest questions you’ll encounter in the modern age are: “What is the meaning of life?” and “Should I start a podcast?” Lucky for you, @Rachel Downey has an answer to one of those questions (spoiler: it isn’t the first one).
Rachel joins host Scott Logan to talk all about the thought processes and strategies behind podcasts—and yes, there’s more to it than speaking into a cool microphone.
Rachel Downey is the Founder of Share Your Genius, an award-winning production company working with the largest B2B brands in the world (and helps run this podcast).
Key Points
- The marketing and strategic thought process behind whether or not you should have a podcast.
- You can think of your podcast as a pillar piece of content that can branch out into social media posts, blog articles, shareable graphics, and more.
- If you’re looking for people to invest in your podcast, always consider this formula: Impact + Outcome = Buy in
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelelstsdowney/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: kronologic.com/podcast