Curious?

Let me tell you where most podcasters get it wrong right from the jump.

It’s that tired cliché “If you build it, they will come.”

This episode is my reality check for you, and if you're honest with yourself, it could save you more disappointment and wasted effort than you realise.

I walk through why just recording a bunch of episodes and putting them online is never going to magically build an audience, no matter how unique your idea feels.

What you’re going to hear is the real work that has to go into positioning, marketing, production, and – above all – earning the right for your audience to come back again and again.

It’s not glamorous, but it works, and I’m breaking down exactly why.

The episode gets into the numbers, the psychology, and the relentless myth that your social media follower count will somehow guarantee instant podcast listeners.

It doesn’t.

You’ll learn why podcasts and radio might share a delivery method (audio) but are incomparable when it comes to how people find and commit to content.

I’m calling out the ‘gurus’ peddling fairytales and laying out instead the importance of actionable strategy.

With thanks to Irina Tudorache - https://www.linkedin.com/in/irina-tudorache/ and Michelle J Raymond for their valuable contributions towards this episode.

If you'd like to leave me a message, the voicemail is https://podmastery.co/voicemail

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Every new podcaster does it. You launch your show, then spend the whole week refreshing your hosting dashboard analytics like it’s going to magically change.

And when those first week podcast download numbers trickle in, they feel… embarrassingly small.

Here’s the truth: those numbers don’t matter. Like, at all.

In this episode, I’ll explain why your launch week stats are useless, the psychology behind why we obsess over them (hello, spotlight effect), and the success metrics that actually fuel real podcast growth.

From listener retention to 30-day rolling averages, I’ll show you what’s worth tracking — and what’s just noise.

If you’ve ever felt crushed by your first week’s downloads, this one’s going to reset how you think about podcast success.

Mentioned in this episode:

Free PLOT workbook

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/