If you’re showing up consistently with your podcast — recording, publishing, doing “all the things” — and you’re still not seeing results, I want you to know something first: you’re not broken, and you’re not alone. This episode came from one of the most real questions I get inside my School community and on TikTok: How do I stay consistent when nothing seems to be working?

I know how discouraging it can feel to pour time, energy, and heart into a podcast and not see downloads grow, clients come in, or feedback roll your way. Starting a podcast requires visibility, vulnerability, and commitment, and when the results don’t show up quickly, it can make you want to quit. I get it — truly.

Here’s the truth though: consistency alone is not enough, but it is the baseline. If you’re not consistently publishing — whether that’s weekly, biweekly, or monthly — you don’t yet have the data you need to understand what’s working and what’s not. Once consistency is locked in, that’s when strategy and tracking come into play.

In this episode, I walk you through how to stay consistent without burning out by shifting how you define “results.” Podcasting is a long game, and results don’t come from guessing — they come from observing, testing, and refining. That means paying attention to things like consumption rates, positioning, clarity in your messaging, and whether your call to action is actually clear and compelling.

We talk about why your content might not be landing, how being positioned in front of the wrong audience can make great content feel ineffective, and why not talking clearly about what you sell is one of the biggest mistakes podcasters make. I also explain why testing one variable at a time — over a full 90-day window — is how you actually get answers instead of spinning your wheels.

Most importantly, I want you to understand this: podcasting is a marketing system, not a quick win. When done right, it becomes a long-term, sustainable engine that works for your business even when you step away from social media. That’s why learning how to stay consistent — while adjusting your strategy — is what leads to real ROI.

If you’re feeling discouraged, this episode is here to ground you, calm your nervous system, and remind you why staying in the game matters. Pair consistency with strategy, track the right data, make informed tweaks, and keep going. This is how podcasts that pay are built.

If you want help breaking this down inside your own podcast, come hang out with me inside my School community. You can grab the free trial, ask your questions, and get real feedback — and who knows, your question might be the next episode.

If you are ready to create a podcast that pays for your business, come join the 7 day accelerator over on my Skool community! It's free for the first 7 days. Head over to www.podcastthatpays.com

Follow me on TikTok @podcastlaunchbestie

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

Can you actually make money from a podcast if you only have 20, 50, or 100 listeners? This is one of the most common questions I get, and the short answer is yes — you absolutely can. In this episode, I’m breaking down exactly how to monetize your podcast with a small audience and why you don’t need a massive following for your podcast to become a revenue-generating part of your business.

I’m walking you through the mindset shift that has to happen first, because if you don’t truly believe your podcast can make money, nothing else you do will work. From there, we talk about why consistency is non-negotiable and how your podcast becomes your warmest lead source when you show up regularly and intentionally.

I also share a real story from my own business — how I made $13,000 in the very first season of my podcast without a big audience, fancy strategy, or perfect plan. What I did have was consistency, clear positioning, and the willingness to talk about what I was selling in every episode. That combination is what changed everything for me, and it’s the same thing I teach my clients now.

We dig into why podcasts attract warmer leads than social media, how intentional search behavior works in your favor, and why people who find your podcast are already raising their hand for help. I explain why positioning matters more than audience size, including a mistake I made early on that brought in hundreds of the wrong people — and what that taught me about clarity, naming, and messaging.

In this episode, I break down exactly what you need in place to make money with a small podcast audience, including how to position your show so the right people find it, how to structure your content so every episode supports your offer, and how to naturally sell without sounding awkward or salesy. I also talk about seeding sales throughout your episodes, using real client examples, and tracking the right data so you know what’s actually working.

If you’ve been wondering whether your podcast is “worth it” because your audience feels small, this episode will completely reframe how you think about downloads, leads, and conversions. You don’t need thousands of listeners — you need clarity, consistency, and a strategy that turns listeners into clients.

If you want help implementing this step by step, come hang out with me inside my School community at podcastthatpays.com, where I break all of this down in real time and help you turn your podcast into a revenue-driving asset.

In this episode, I’m breaking down one of the most common (and honestly most misunderstood) questions I get about podcasting: how many downloads are actually “good enough”? If you’ve ever found yourself refreshing your stats, comparing your numbers to other shows, or wondering if your podcast is even worth the effort because the downloads feel “low,” this episode is for you. I’m walking you through the real data behind podcast downloads, why most people are chasing the wrong metric, and what actually matters if your podcast is meant to support your business and make you money—not just stroke your ego.

Here’s what I cover in this episode:

1. The real download benchmarks that put podcasts in the top 50%, 25%, 10%, 5%, and 1% (and why the numbers might surprise you)
2. What you can realistically expect for downloads when you’re just starting out versus when a podcast is more established
3. Why downloads are mostly a vanity metric—and what they don’t tell you about trust, engagement, or sales
4. The podcast metrics I actually care about: unique listeners, followers, and consumption rates
5. How auto-downloads work and why they can inflate stats without reflecting real engagement
6. Why it only takes one listener to get paid—and what it means if you have thousands of downloads but no conversions
7. The questions you should be asking instead of obsessing over downloads (email signups, DMs, landing page clicks, sales)
8. How to set up a simple tracking system using one clear call to action and a dedicated landing page
9. How to reverse-engineer your podcast data so you know exactly what’s working and what needs to change

At the end of the day, your podcast isn’t here to win popularity contests—it’s here to drive action. Downloads don’t pay you, but clarity, strategy, and conversion do. My goal with this episode is to help you stop spiraling over numbers that don’t matter and start focusing on the data that actually moves your business forward. If you’re ready to use your podcast as a real marketing tool instead of an emotional rollercoaster, this episode will help you shift your mindset and your strategy fast.

Come Join me over in Skool ;)

https://www.skool.com/podcast-launch-bestie/about?ref=0edde4d48b014b3e81098befb554df32