Before you start a podcast for your business, give it a job.

You’re researching microphones, choosing a name, and getting overwhelmed by podcast hosting—but have you decided what your podcast is actually supposed to do?

In this episode of Podcast That Pays, I’m breaking down why a clear podcast strategy starts with a specific business purpose. Because “I want my podcast to work” doesn’t mean much if you haven’t defined what working looks like.

Your podcast could help turn listeners into customers, nurture potential buyers, build your authority, or make content creation easier. The job you give it should shape your topics, messaging, calls to action, and how you measure results.

In this episode, I cover:

• Why unclear expectations can leave you frustrated with your podcast’s results
• How to set podcast goals before getting distracted by equipment and tech
• The two jobs I’ve given my own podcast: supporting sales and making marketing easier
• How to work backward from your offer to decide who your content needs to reach
• Why your episodes, commercials, and calls to action should support the same goal
• How one podcast episode can become the starting point for videos, Instagram content, a blog post, and more
• Why downloads alone don’t tell you whether your podcast is doing its job

Your podcast takes time and energy. Give it a clear role in your business so you can make intentional decisions about what you create—and recognize the value it delivers.

Your action step: Write down the specific job you want your podcast to do. If that job includes selling, name the offer it will support and the people you need to reach.

If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about

Follow me on TikTok @podcastlaunchbestie

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

You’ve wanted to start a podcast for months—maybe years. You know it could help your business, but every time you think about launching, you get overwhelmed and push it back again.

So why can’t you get your podcast done?

In this episode of Podcast That Pays, I’m talking about podcast procrastination, launch overwhelm, and how to finally move from “I should do this” to actually doing it.

We start with a mindset shift: your podcast is a business asset you can build into your marketing system. It can give you reusable content, answer potential clients’ objections, and help people understand how you can help them.

When you know what job your podcast needs to do, deciding what to talk about gets a whole lot easier.

In this episode, we cover:

• How to connect your podcast to the marketing you’re already doing
• Using one podcast episode as the foundation for multiple pieces of content
• Creating episodes that answer questions and objections in your sales funnel
• Carving out a weekly podcasting block and practicing showing up
• Why you don’t need a perfect plan before you take action
• The simple podcast tech stack I use: Captivate, a Shure MV7 microphone, and Descript

Your action step: Put one hour of podcasting on your calendar this week. Use it to take one concrete step toward launching—outline an episode, practice recording, or set up your tools.

Want step-by-step help getting your podcast launched? Join the Podcast Launch Bestie Skool community: [SKOOL LINK]

Resources mentioned:

• Captivate podcast hosting
• Shure MV7 microphone
• Descript recording and editing
• Find me on TikTok at @podcastlaunchbestie and ask about the free podcast launch guide.

Prefer to watch? Watch this episode on YouTube: [YOUTUBE EPISODE LINK]

People are listening to your podcast, but they’re not becoming clients. So where’s the disconnect?

Before you decide you need more downloads, look at how your podcast connects to your business. In this episode of Podcast That Pays, I’m walking through three common gaps that keep a podcast from converting:

• Your episodes teach useful stuff, but never connect it to your offer.
• Your message changes so often that listeners can’t tell what problem you solve.
• Your call to action is missing, vague, or different every week.

You don’t have to turn every episode into a sales pitch. You do need to make it clear what you help people do and where they should go next.

Your action step: Add one intentional call to action to your next episode. Connect the topic you just taught to the next step you want listeners to take.

Have a question about making your podcast work for your business? Join me in the Podcast Launch Bestie Skool community

If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about

Follow me on TikTok @podcastlaunchbestie

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production