『Podcast Strategy That Brings in Clients』のカバーアート

Podcast Strategy That Brings in Clients

Podcast Strategy That Brings in Clients

著者: Laura McRae - Podcasting Strategist and Consultant
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Want your podcast to work harder for your business?

Podcast Strategy That Brings in Clients shows you how to turn your podcast into the backbone of your marketing: attracting leads, building trust, and getting more from each episode (without spending all day creating content).

Hosted by podcast producer Laura McRae, this show helps you get your podcast working harder, so every episode becomes content that reaches more people, builds trust, and brings in new clients.

As a content marketer and podcast expert Laura shares what works, what doesn’t, and how to stop wasting time on the wrong things.

Each week, you’ll get practical advice and podcast strategy to help you stay consistent, create content with purpose, and use your podcast to grow your business and be seen.

If you're ready for your podcast to pull its weight, this is the show for you.

Smart content starts with your podcast, but it doesn’t end there.

© 2025 Podcast Strategy That Brings in Clients
マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • 50. The risk of swearing in your podcast
    2025/11/04

    Is it ever okay to swear on your podcast?

    Have you ever hit publish and then wondered if that cheeky F-bomb was a bit much? In this episode, I answer the question of whether swearing has a place in your podcast and what it means for your brand. It’s not a black-and-white answer, but I’m giving you a clear way to figure out what works for your show.

    I talk through how swearing can affect your tone, audience expectations, discoverability, and sponsorship potential. You’ll walk away knowing how to make a call that feels aligned with your business goals, without second-guessing yourself every time a swear word slips out.

    Plus, I share how you can still sound like you while making thoughtful decisions about language. This one’s for anyone who’s ever paused mid-sentence wondering if they should clean it up or let it roll.

    What’s your take, do you swear on your podcast or keep it clean? DM me on Instagram and let’s chat about it @podcast.support.services

    SHOW NOTES: https://podcastsupportservices.com.au/episode-50-the-risk-of-swearing-in-your-podcast/

    • FREE Podcast Launch Roadmap – All the steps to launch your podcast
    • FREE Podcast Guest Pitch Template – This free download gives you exactly what you need to pitch with confidence and get noticed by podcast hosts.
    • Join the mailing list. Get real, practical tips and advice to make your podcast shine brighter than ever before.
    • Meet other podcasters and find guesting opportunities in my Facebook Group Australian Podcasters Collaborative.
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    8 分
  • 49. When podcast consistency isn’t the most important thing
    2025/10/28

    Have you ever felt like your podcast isn’t reflecting where your business is heading?

    I’m back! After an unexpected break from the podcast, I’m sharing what really happened, why I stepped away, and how I’ve re-aligned my show with where my business is now.

    This episode is a raw and honest look at how important it is for your podcast to feel good to YOU, not just tick the boxes for consistency. I also share what I’ve been learning during the break (podcast SEO and storytelling!) and how I’m bringing more strategy into everything I create.

    If you’ve ever felt a bit off with your content or like you’re just going through the motions, this one will help you reflect, reset, and feel excited about your podcast again.

    Let’s talk about getting back into alignment, letting go of what’s no longer working, and the simple changes I’ve made to make podcasting work better for me, and for my business.

    If you've ever taken a break or needed to pivot, what did that look like for you? Message me on Instagram and let’s chat! @podcast.support.services

    SHOW NOTES: https://podcastsupportservices.com.au/episode-49-when-podcast-consistency-isnt-the-most-important-thing/

    • FREE Podcast Launch Roadmap – All the steps to launch your podcast
    • FREE Podcast Guest Pitch Template – This free download gives you exactly what you need to pitch with confidence and get noticed by podcast hosts.
    • Join the mailing list. Get real, practical tips and advice to make your podcast shine brighter than ever before.
    • Meet other podcasters and find guesting opportunities in my Facebook Group Australian Podcasters Collaborative.
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    9 分
  • 48. My honest thoughts on podcasting right now
    2025/08/05

    Have you ever felt like your podcast no longer fits the business you’ve built?

    In this episode, I’m opening up about something that’s been on my mind for a while… I’m hitting pause on the podcast. Not forever, but for now. I’ve realised I need time to reflect, recharge and rethink how this podcast can truly support you, because lately, it hasn’t felt aligned with where my business is heading.

    You’ll hear what led to this decision, why I believe taking a break can be the best move, and how I'm helping clients go through the exact same thing: pivoting their podcast when their business evolves. If your podcast is starting to feel like a chore, this one’s for you.

    This episode is a reminder that rest is part of the process, and it's okay to pause in order to come back stronger. I’ll share where you can stay in touch while the podcast is on hold and what’s next for me behind the scenes.

    Have you ever felt like your podcast isn’t aligned anymore? Come share your thoughts with me on Instagram @podcast.support.services, I’d love to hear from you.

    SHOW NOTES: https://podcastsupportservices.com.au/episode-48-my-honest-thoughts-on-podcasting-right-now/

    FREE Podcast Launch Roadmap – All the steps to launch your podcast

    FREE Podcast Guest Pitch Template – This free download gives you exactly what you need to pitch with confidence and get noticed by podcast hosts.

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    6 分
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