In one of our most popular episodes, Dan Sullivan, Gord Vickman, and guest Mike Koenigs share what it takes to build an audience. A lot has changed about broadcasting. It’s not as hard, risky, or expensive as it used to be. There’s no barrier for anyone to go online and start broadcasting—which can be both a good thing and a bad thing.

Show Notes:

It’s desirable to be trained and taught by people who have been through what you have or worse because you’re looking for shortcuts.

The activity of selling has to be facilitated by technological solutions, especially as they get more powerful.

Using technology to promote, market, and create buying behaviors is always a moving target.

Taking on whatever the cutting edge is without alienating the masses is a delicate balance.

The biggest challenge anyone has now is that everyone is online, and it costs nothing to broadcast.

People can sense authenticity very quickly.

The rules that work for scarce mediums don’t work for abundant mediums.

Unlike with traditional mediums, there are no gatekeepers when it comes to online broadcasting.

Audience-building might have as much to do with your personality as it does with the work you’re putting in.

Some people just know how to manifest and manage energy in a magical way.

Resources:

Download your FREE digital version of Mike’s bestselling book, “Ai Accelerator”

The Strategic Coach® Program

Growing Great Leadership by Dan Sullivan

Is social media fact-checking becoming obsolete? This episode explores Mark Zuckerberg's shift from using professional fact checkers to employing community-driven content moderation on Facebook, mirroring broader changes in digital discourse. Dan and Gord discuss the implications for information sharing, the evolving political landscape, and the potential democratization of online truth verification.

Show Notes:

Facebook is moving away from professional fact checkers, eliminating partnerships with approximately 90 fact-checking organizations due to perceived political bias.

A fundamental political culture shift took place during the recent U.S. federal election.

Mark Zuckerberg is adopting a community-driven content moderation approach similar to X (Twitter), implementing "Community Notes" where users can flag and verify information.

This shift represents a significant evolution in how digital information is verified and shared across social media platforms.

The change could potentially disrupt the business models of existing fact-checking organizations, many of which relied on Facebook contracts.

Younger generations have grown up in a hyper-connected world and feel the need to be well-informed, but stepping back from the constant barrage of information on social media can have a positive impact on mental health and productivity.

Dan Sullivan’s secret to staying focused and productive in the digital age? Treating his attention as his most valuable property (i.e., being highly selective about what information and media he consumes).

Podcasts have become the most trusted form of media available today.

Resources:

The 4 C’s Formula by Dan Sullivan

Your Attention: Your Property by Dan Sullivan

Do you believe confidence is a prerequisite for success, or could it be the reward for taking bold action? In this episode, Gord Vickman and Dan Sullivan discuss The 4 C’s Formula®, a four-step process of commitment, courage, capability, and confidence, and share how to embrace fear and uncertainty as essential steps toward growth. What happens if you outsource one or more to technology?

Show Notes:

• High achievers commit to action before feeling confident. Others wait for confidence to act.
• Commitment means pushing through challenges to develop new capabilities.
• New capabilities always lead to increased confidence.
• When you gain confidence, you can restart the 4 C's process at a higher level.
• With greater confidence, you can make bigger commitments.
• Building new capabilities on top of existing ones compounds your confidence.
• AI is now an option to skip steps, but will that damage the process?
• Growth stops when you stop developing new capabilities.
• All genuine capabilities must be earned, and true confidence follows capability development.
• Our 21st-century progress is built on the capabilities developed by countless predecessors.
• Confidence feels good. Courage feels scary.
• Courage is necessary when you lack capability.
• Once developed, a capability becomes a permanent asset.
• Whether consciously or not, all achievers have used The 4 C's Formula.

Resources:

The 4 C’s Formula by Dan Sullivan

Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

Who Not How by Dan Sullivan and Dr. Benjamin Hardy

Learn more about author Ryan Holiday

The Strategic Podcast Network