Megan Shields discusses the intricacies of Facebook advertising, particularly for podcast editors who want to help their clients expose their clients’ shows to a larger audience. She emphasizes the importance of understanding the relevance of Facebook ads in today's digital landscape, debunks common myths, and outlines strategies for both client acquisition and podcast promotion.

Megan explains the role of the Meta tracking pixel, how to set up effective ad campaigns, and also highlights the importance of collaboration between podcast editors and ad managers to maximize ROI and achieve business goals.

• Facebook ads remain relevant with 3 billion monthly users
• Advertising will always work if done correctly
• The Meta tracking pixel is essential for measuring ad success
• Understanding your cost per lead is vital for ad campaigns
• Collaboration between podcast editors and ad managers enhances results

(00:00) The Relevance of Facebook Ads Today

(09:31) Understanding Facebook Ads Myths

(11:26) Strategies for Client Acquisition vs. Podcast Promotion

(18:09) The Role of Meta Tracking Pixel

(24:30) Setting Up and Budgeting for Ads

(27:36) Content Types for Effective Ads

(30:25) Maximizing ROI Beyond "Just" Podcast Promotion

(42:43) Key Metrics to Monitor for Ad Success

Megan is, as her husband calls her, a snow-plow of progress.

Starting her sales career at age 24, she hit the ground running and became the top 10% of producers in the nation within the first 2 years by using the power of social media.

After realizing how sought after her social media strategies were in corporate America, she decided to start her own business and ChimeHouse Media was born.

Alongside her husband they serve clients all over the world, helping them grow their businesses and expand their reach using the power of Facebook and Instagram Ads.

Find Megan at ChimeHouseMedia.com

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Interested in talking with Alejandro about editing your show? Find him on LinkedIn.

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We used Riverside to record this episode and create the basis of the show notes, including a list of takeaways and chapters. We also used the video editing tools to create a video version for YouTube.

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

Can posting your prices harm or help your business?

Matthew Bliss and Mike Wilkerson join us to debate the benefits and pitfalls of giving potential clients a peek at what you charge, and the need for a strong value proposition regardless!

At the end, Steve shares his 2025 experiment of posting rates on his website. Did it help? Listen to find out!

Visible pricing can attract the right clients but may deter others

Discovery calls are essential for understanding client needs and budgets

Experience plays a crucial role in determining pricing strategies

Building relationships in the podcasting community is vital

A qualitative sales page can effectively communicate value

Podcast editing is a collaborative effort, not a commodity service

(00:00) The Pricing Debate in Podcast Editing

(12:17) Understanding Client Budgets

(18:28) The Impact of Pricing on Client Acquisition

(24:59) Navigating the Business of Podcast Editing

(32:17) Understanding Value in Podcasting Services

(39:00) The Importance of Communicating Value

(46:09) Analogies for Podcasting Value

(52:22) Resource Allocation and Client Engagement

About Matthew Bliss:

Matthew is an Australian podcast engineer, producer, and educator who relocated from Australia to Ireland.

He has worked as IT Classroom Support & Digital Technologies Curriculum Support in schools, and as a trainer, digital workplace expert and learning development professional from his time in State Government in Australia.

And Matthew is the founder of MBPod.com, where he offers comprehensive production, consultation, and training services to indie and business podcasters.

Plus, he hosts and co-hosts a few shows himself!

Find Matthew Bliss at his website or his podcast Re:Thinking Podcasting

About Mike Wilkerson:

Mike, known as The STLPodFather , has been a pioneering voice in podcasting since 2005, turning every misstep into a lesson for aspiring creators.

With thousands of hours behind the mic and keyboard, he’s built The 2GuysTalking Podcast Network into a dynamic hub of business, marketing, and storytelling.

From studio capture to editing audio and video programming, voiceover sourcing to promotion, Mike transforms raw ideas into polished productions.

His mission? To spark your light bulb moments - and make sure they shine to guide you to a brighter future filled with perspective, education and legacy.

Find more at https://2guystalking.com or the show he does with Bryan Entzminger - The Podcast Gauntlet

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We used Riverside to record, provide the basis for the show notes, and even edit a different version for YouTube.

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a

Adam Schaeuble discusses the three buckets of podcast growth that we can share with our clients:

1. Effort-based marketing
2. Paid advertising
3. Organic discoverability

We discuss insights on leveraging paid ads on podcast platforms and the significance of SEO in podcasting - plus the need for helping our clients focus on growth strategies that yield tangible results.

• The three buckets of podcast GROWTH
• Effort-based marketing is often the LEAST effective for growth
• Our clients should focus on leveraging their shows to GAIN CLIENT of their own rather than sponsorships
• Organic discoverability is CRUCIAL for attracting the right audience
• Show names should be strategic and include relevant KEYWORDS for better searchability
• Using a 72-hour promotion window can MAXIMIZE VISIBILITY
• Paid advertising on platforms like Overcast can yield BETTER RESULTS than social media ads
• Podcast SEO is DIFFERENT from traditional SEO; focus on keywords relevant to podcast platforms
• Rebranding can significantly impact download numbers and audience engagement

(03:04) The Three Buckets of Podcast Growth

(05:50) Effort-Based Marketing Strategies

(12:03) Paid Advertising Insights

(21:50) Organic Discoverability and SEO Strategies

Adam is an online business coach for podcasters. He teaches podcasters simple strategies to help them make more money with their online business.

Adam has been podcasting since 2015 and he's the host of a Top 100 ranked entrepreneurship podcast: Podcasting Business School.

Find him at https://www.podcastingbusiness.school

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

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We used Riverside to record this episode, create video shorts, and help with coming up with ideas for the show notes.

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

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Mentioned in this episode:

Podcast Editor Academy

I've been saying for over a decade that 50% of downloads are lies. The truth came out when the IOS 17 update hit, and everyone realized the Emperor had only half of his clothes.

But Analytics? Those are GOLD!

Seth Silvers from storyon.co shares the importance of analytics and metrics in measuring success.

We go into the significance of retention rates, the need for experimentation in formats and the first 5 minutes of an episode, and how he communicate all this to their clients.

Our conversation highlights the challenges of understanding downloads versus plays, the role of completion rates, and the long-term benefits of nurturing an audience.

• Seth emphasizes the importance of analytics in podcasting
• Retention rates are more important than downloads for measuring success
• Clients should be willing to experiment with their podcast content
• The first 30 seconds of a podcast are crucial for retaining listeners
• Spotify says the first 5 minutes is crucial to their recommendation engine
• Paid advertising won't fix a bad podcast or business
• Feedback loops in podcasting can be long and challenging
• It's essential to track metrics weekly to make timely adjustments
• Podcasts serve best as a middle-of-funnel marketing tool
• Quality content leads to organic growth and audience retention
• Understanding the difference between downloads and plays is vital for podcasters

• Apple's Analytics: https://podcastsconnect.apple.com
• Spotify's Analytics: https://creators.spotify.com
• Amazon Music Analytics: https://podcasters.amazon.com

Seth is the founder and lead strategist of Story On Media, a podcast strategy and production agency working to help businesses launch and grow podcasts.

His team has worked with some of the leading podcasts and creators in the country along with helping launch successful podcasts in micro-niche business industries.

Find more at www.storyon.co

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We used Riverside to record this episode. It also created an outline and list of key takeaways that helped us finalize the show notes.

Oh, and we used Riverside's Ai Tools for making the "Video Lite" version of the episode for YouTube.

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

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Mentioned in this episode:

Podcast Editor Academy

Want to help your clients grow revenue? We ask Heather Osgood, CEO of True Native Media, to share how Podcast Editors and Podcast Managers can work with sponsorships and advertising.

Heather shares her expertise on what podcasters want from sponsorships, what works best to get a better ROI, and how podcast editors can work with agencies like True Native Media.

• The different types of podcast ads and which ones generate the most income
• How to determine if a podcast is ready for sponsorships, and what to do if it’s not
• Tactical things to consider for managing sponsorships, such as tracking downloads and communicating with brands

Heather also touches on the importance of dynamic ad insertion, pixel tracking, and how to avoid ad overload. For more information, check out TrueNativeMedia.com or connect with Heather Osgood on LinkedIn.

(00:00) Heather Osgood from True Native Media

(03:45) Expectations of Podcasters Regarding Sponsorships

(06:07) The Role of Podcast Editors in Monetization

(10:08) Download Numbers and Sponsorship Viability

(12:49) Affiliate Ads as a Starting Point

(16:29) Tracking Affiliate Performance

(19:51) Qualitative vs. Quantitative Metrics in Sponsorships

(24:01) Managing Sponsorships and Tracking Success

• Heather's Representative Agency: TrueNativeMedia.com
• Heather on LinkedIn (check out her URL): LinkedIn.com/in/podcastadvertising/

Heather is the Founder and CEO of True Native Media, a leading podcast representation agency that connects high-quality podcasts with major brands. With a background in radio and a focus on authentic brand partnerships, she’s helped shape the future of podcast advertising. Heather is also the host of The Podcast Advertising Playbook and a frequent speaker at industry events like Podcast Movement and SXSW.

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

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We used Riverside to record this episode and create marketing assets for the show. Their Ai editing tools saved about 3 hours of work and created the video version you'll find on YouTube.

WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters.

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamic!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your...

Meredith Hackwith Edwards founder of an "idea consultancy" called Outsider Advantage, shares with us the challenges and opportunities of using social media to promote our clients' podcasts. She says to have fun when focusing on authentic and purposeful content.

Meredith shares her experience working with clients on their specific strategies, while appropriately pricing and packaging our services to include social media support.

• Identify and utilize strong self-identifiers in social media posts to resonate with your target audience
• Create short-form video content using tools like Opus Clips, highlighting engaging moments from your podcast episodes
• Strategically incorporate cliffhangers and intriguing questions in social media posts you create to drive engagement for your client
• Build social media promotion into your service packages, ensuring a balanced approach to marketing and production
• Analyze the effectiveness of your social media campaigns by tracking key metrics such as downloads and engagement to refine your strategy. Report those to your clients!

Podcasting since 2019, Meredith is the host & producer of Meredith for Real: the curious introvert, for which she was named one of Podcast Magazines 40 under 40 in 2022.

Meredith is the founder of Outsider Advantage, an idea consultancy whose primary offering is podcast launch & production including Voices United in Education, which won two Addy Awards in 2023.

She is best known for her imaginative approach to content creation & ability to humanize digital communication. When she’s not researching her next podcast guest, she’s hanging out with her husband at the beach, buying plants she doesn't need or planning her next trip. She believes in being lost in the right direction & that everyone should meet people outside the algorithm.

Find her at OutsiderAdvantage (click here) or MeredithForReal.com

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

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We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.

WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. Click on the *link above to see how it works for yourself!

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or

How do you charge for your service as a Podcast Editor?

Most charge a flat rate per episode or monthly retainer, but how do you come up with those rate?

And how do you know it's earning you more than a part-time job a McDonald's?

Learn from top podcast editors as they reveal their proven pricing strategies, helping you optimize your income and building a sustainable business!

• Charging by the Length of the Raw Recording
• Flat Fees vs. Length-Based Pricing
• Exploring Monthly Retainers
• Invoicing Strategies
• Rolling over "Credits"
• Understanding Value-Based Pricing
• Steve Stewart's Post-production Tips

• "Are You Charging Enough" spreadsheet in the Podcast Editor Academy

Chad Parizman

Heather Wester

Sarah Decker

Darrell Darnell

1. Evaluate your current pricing model. Does it accurately reflect your time and value? Explore alternative options to boost profitability and client satisfaction.
2. Get answers and support from the Podcast Editor Academy

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We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.

WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. Click on the *link above to see how it works for yourself!

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

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A better way to download all the mp3s from a podcast's RSS feed.

This comes in handy for making copies for offline storage of a new client who never kept their files, or you need to edit out baked-in ads when migrating a client to a service with dynamic insertion.

I hope this helps!

Mentioned in this episode:

Podcast Editor Academy

Getting paid is one of the most important steps in running a thriving podcast editing business. How you invoice for your work can have a huge impact on your cash flow and profitability.

Eric Rosenberg shares some best practices when invoicing clients, as a freelancer, and the challenges of balancing your client's needs with our self-employed realities.

While listening, pay particular attention to the importance of strategic invoicing for peace of mind, the various payment models available, and how to leverage technology to automate your invoicing process.

• Invoice clients monthly for consistent cash flow
• For new clients or large projects, consider upfront or milestone payments
• Use an invoicing system to automate the process and save time
• Maintain detailed records for accounting and legal purposes
• Negotiate equitable payment terms with clients
• Clearly define project milestones for phased payments in complex projects

• freelancerdashboard.com

Eric is a financial writer, speaker, and consultant whose expertise lies in banking, credit cards, investing, cryptocurrency, insurance, real estate, business finance, and financial fraud and security.

His work has appeared in many online publications, including Time, USA Today, Forbes, Business Insider, Nerdwallet, Investopedia, and U.S. News & World Report.

Connect with him and learn more at EricRosenberg.com

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

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We used Riverside to record this episode and create video shorts for marketing the show.

WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters.

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

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Mentioned in this episode:

Podcast Editor Academy