Before you buy a microphone or plan your first episode, answer me this: why should anyone choose to listen to you?

In this first episode of the Podcast Beacon, I will break down the one thing that decides whether your show lasts, and it's not your credentials. I share how my own path from customer support to marketing to podcast strategy, and explain why credentials alone won't hold your audience's attention.

In this episode, I cover:

- Why credentials build trust, but your why builds connection

- Why listeners hear it in your voice when you're not fully invested

- How your why doubles as the material for your bio, your speaker sheet and your positioning

- Why you don't need permission or perfect credentials to start a show

👉 Download your free Podcast Clarity Blueprint to track every decision you make this season with me: https://harbour32.kit.com/podcastclarityblueprint

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ABOUT ME:

Hi, I’m Imogen Jones 👋🏼, a podcast strategist who works with subject matter experts to develop and launch a show which excites them, is powerful for their listeners, fun to deliver, and focused on reaching more of their ideal people.

With two decades of human-centered work, I am highly tuned to supporting hosts to embrace their unique gifts, strengthen their voice and understand their expertise from their listeners’ viewpoint.

I co-run a strategic consultant-led agency, Harbour 32, with my talented friend Shelley Rostlund, where we focus on personal brand strategy and podcast shows for subject matter experts.

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All episodes are video recorded and can be watched on my website in the show notes at www.imogenjones.co.uk/podcast or on YouTube.