『Pod Position — Winning Google & AI Search』のカバーアート

Pod Position — Winning Google & AI Search

Pod Position — Winning Google & AI Search

著者： The Branding Agency
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Pod Position is the show for local and service-business owners who want to win the new search game. Every episode breaks down how to get found on Google and in AI search — Google AI Overviews, ChatGPT, and Perplexity — with plain-English, no-fluff local SEO you can actually act on. Hosted by Steve of The Branding Agency. Listen, then grab a free visibility audit at mybrandingagency.com/podcast. Hosted on Ausha. See ausha.co/privacy-policy for more information.The Branding Agency マーケティング マーケティング・セールス 経済学
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  • Local Services Ads vs SEO

    Local Services Ads vs SEO
    2026/07/22
    🚨 NEW WEBSITE, $0 UPFRONT 🚨

    Start SEO with us and we roll your entire $3,800 WordPress build into your monthly retainer.
    ✅ No upfront invoice
    ✅ Site built while your rankings grow
    ✅ Just needs a 6-month SEO agreement.

    👇 See packages + mention this video 👇
    🔗 https://bit.ly/lsa-vs-seo-website

    Stop choosing between paid ads vs seo. Learn how combining both strategies lowers your customer acquisition costs and boosts leads.

    We analyze the cost-efficiency of paid ads vs seo to show you exactly how a dual approach generates more booked leads. You will learn how to balance immediate traffic with long-term organic authority, moving away from reliance on a single source of revenue. By integrating these business growth strategies, you create a more resilient pipeline that works around the clock.

    WHAT YOU'LL LEARN ✅
    • What Local Services Ads are now — and the October 2025 badge change (Google Guaranteed → Google Verified, and the money-back guarantee that disappeared)
    • The real cost of Local Service Ads: ~$53 per lead blended, ~$230 per booked job
    • Why cost-per-lead is a trap — only ~44% of leads actually book
    • What local SEO really costs over time, and why your cost-per-lead collapses to under $10 by year two
    • When Google Local Service Ads WIN vs when they're a money pit (4 situations each)
    • The both-together game plan: 70/30 → 50/50 → 30/70 ads-to-SEO over your first year


    Subscribe for weekly digital marketing breakdowns, and comment below on which channel currently drives the most revenue for your business.

    #localseo #localseotips #localseoexpert #seotricks #seostrategy #seo

    Timestamps:
    0:00 The $9,000 vs $0 plumber
    0:40 It was never an either-or
    1:09 The honest math (no spin)
    2:04 What Local Services Ads actually are in 2026
    2:28 Pay per lead, not per click
    2:49 The badge change: Google Guaranteed → Google Verified
    3:35 What a lead really costs ($53 → $230 per booked job)
    4:25 Local Services Ads are "rent"
    4:52 What SEO actually is here
    5:23 The cost-per-lead collapse (under $10 by year 2)
    5:53 Why organic leads convert better
    6:14 When ads WIN — 4 situations
    6:55 When ads are a money pit — 4 situations
    7:37 Why running both wins (the relay)
    8:01 The game plan: 70/30 → 50/50 → 30/70
    8:51 Recap: the honest math
    9:36 Watch next
    9:50 Wrap-up

    Hosted on Ausha. See ausha.co/privacy-policy for more information.
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    11 分
  • SEO for Contractors: How to Rank for Every Service You Offer

    SEO for Contractors: How to Rank for Every Service You Offer
    2026/07/15
    🤖 IS AI SEARCH RECOMMENDING YOUR BUSINESS — OR HIDING IT?

    🔎 Want to see how your business shows up in ChatGPT & Google's AI? Get your full AI Search Audit for $50 (and support the channel): 👉https://bit.ly/ai-audit-contractors


    🏗️ Learn how to rank website pages for multiple services and locations using a proven five-step structure. Build a site that works. ✅

    🗺️ This guide explains how to properly organize your site architecture to rank website content for specific service areas. It is designed for business owners and marketers who need to manage multiple service offerings without confusing Google.

    🤖 You will learn how to map out your services effectively and why your Google Business Profile keywords must align with your on-site content strategy. 🔑

    💰 We cover the specific process of building money pages first to establish authority. By creating a clear hub page 🕸️ and following this systematic approach, you ensure your site structure supports your goals.

    This method helps you separate website keywords effectively so each page performs for its intended search term. 🎯 Implementing this local SEO strategy will clarify your site hierarchy and help you rank website assets for competitive terms. 📈

    🔔 Subscribe for weekly SEO breakdowns and 💬 comment below with the biggest challenge you face when organizing your service pages.



    #localseo #localseotips #localseoexpert #seotricks #seostrategy #seo

    Timestamps:
    0:00 Ranked for 1 Service Out of 12? The Problem
    0:52 Why One Page Can't Rank for Everything
    2:13 Step 1: Map Every Service to a Real Search
    3:14 Step 2: Build a Service Hub, Not a "Services" Page
    4:24 Step 3: Match Each Page to Search Intent
    5:07 Step 4: Multiply Every Service by Every City
    6:14 Step 5: Sequence by Profit, Not Volume
    6:57 The Full 5-Step System
    7:37 Get This Done For You

    Hosted on Ausha. See ausha.co/privacy-policy for more information.
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    8 分
  • I Ran Local SEO for 47 Home Service Businesses — Here's the System That Works

    I Ran Local SEO for 47 Home Service Businesses — Here's the System That Works
    2026/07/08
    🚨 LIMITED SUMMER OFFER (through Aug 31)
    Start the Basic Local SEO package → we build 4 authority backlinks free, using this exact video's framework. Backed by our 90-day guarantee: no movement, next month's free.

    👉 Claim yours here: https://bit.ly/rank-47system — mention code RANK.


    In this video I break down the exact 4-part local SEO system we use to turn a home service business into the only logical choice in its market — the same framework that decides who Google's AI actually recommends in 2026. It's not a silver bullet. It's the whole machine.

    Here's what you'll learn:
    ✅ How to build an "answer-shaped" Google Business Profile that Google can't ignore
    ✅ How to structure a hub-and-spoke website with location pages that actually rank
    ✅ How to engineer reviews with the service + city language Google's AI reads
    ✅ How to build the local authority (citations + editorial links) almost everyone skips

    If you're a contractor, home service pro, or local business owner trying to get more calls from Google — and show up in Google Maps AND AI search — start here.


    ▶️ WATCH NEXT — the deep dive on each signal:
    GBP Optimization → https://youtu.be/7mwjxwnrJk8
    Location Page Blueprint → https://youtu.be/b3_evQ-Hrok
    The Website Structure That Wins → https://youtu.be/bPEgHYkyccY
    The Review Language That Moves Rankings → https://youtu.be/s78QzXXPI8M
    Domain Authority for Local Business → https://youtu.be/qzQ_8i9T_g4
    Local Backlinks That Move Rankings → https://youtu.be/g0SlbPfJPss

    🚀 WANT US TO DO IT FOR YOU?
    National corporations and Google's AI are burying local businesses. We apply this exact authority framework directly to your business — so you're the one Google recommends.
    👉 Go to https://MyBrandingAgency.com/Rank and use code RANK

    🔔 SUBSCRIBE for local SEO that actually works:
    https://www.youtube.com/@thebrandingagency704?sub_confirmation=1

    🌐 The Branding Agency: https://MyBrandingAgency.com

    Let's connect:
    X: @TheBrandingAgcy
    TikTok: @thebrandingagencyclt
    LinkedIn: The Branding Agency


    #localseo #localseotips #localseoexpert #seotricks #seostrategy #seo

    Timestamps:
    00:00 Why You're Not Getting Calls (It's Not Your Competition)
    00:16 The Real Problem: 4 Confusing Signals Instead of 1
    00:31 This Isn't About Vanity Rankings
    00:53 The 4-Part System We Use for Home Service Businesses
    00:58 Welcome to The Branding Agency
    01:26 How Local Search Changed: Google as AI Researcher
    01:48 What Google's AI Evaluates About Your Business
    02:02 Why Brand Mentions & Backlinks Matter Now
    02:15 The "One Consistent Story" Framework
    02:35 41 of 47 Businesses Came to Us With No Local Authority
    02:55 Signal #1: Your Google Business Profile
    03:07 What "Answer-Shaped" Actually Means
    03:16 The Category Mistake Most Owners Make
    03:24 Filling Every Field: Services, Attributes, Service Areas
    03:36 Why Real Photos Beat Stock (Google Can Tell)
    03:53 Why GBP Alone Isn't Enough
    04:02 Signal #2: Your Website
    04:13 Hub-and-Spoke Architecture Explained
    04:24 Why Location Pages Are the Heavy Lifters
    04:37 The Copy-Paste Location Page Trap
    04:49 What Every City Page Actually Needs
    05:24 People Don't Buy From Websites — They Buy From Trust
    05:30 Signal #3: Your Reviews
    05:47 Why "Great Service" Reviews Are a Wasted Opportunity
    06:01 How to Engineer Reviews With Service + City Language
    06:12 The Exact Ask That Gets Better Reviews
    06:31 Signal #4: The One Almost Everyone Skips
    06:43 Citations vs. Editorial Links
    06:48 What a Citatio...

    Hosted on Ausha. See ausha.co/privacy-policy for more information.
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    9 分
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