Aston Villa’s new partnership with Visit Rwanda is the latest chapter in a much longer story about sport, image, power, and politics.

In this documentary-style episode of the Play the Game Podcast, Stanis Elsborg looks at how Rwanda’s president, Paul Kagame, has used global sport to reshape the country’s international image – from Arsenal, Paris Saint-Germain, Bayern Munich, and Atlético Madrid to the NBA, cycling, FIFA, and now Aston Villa.

The episode uses Aston Villa’s front-of-shirt deal with Visit Rwanda as a starting point to explore the political use of sport: how football shirts, elite clubs, international leagues, and major events can help promote tourism, investment, and national branding, while also raising questions about which stories are amplified and which are pushed aside.

You will hear from Carine Kanimba, the daughter of Paul Rusesabagina, whose story inspired the film Hotel Rwanda. Kanimba argues that Visit Rwanda is not only a tourism campaign, but a political branding project. Her testimony brings the discussion from sponsorship strategy into the lived reality of critics, political prisoners, and families who have challenged Kagame’s government.

This is a story about how sport can become part of a government’s international image – and why the meaning of a sponsorship is shaped not only by clubs and sponsors, but also by fans, critics, journalists, activists, and affected communities.

Host and narrator: Stanis Elsborg, head of Play the Game

This episode is produced by Play the Game.

Music: Voices by rexlambo & Lost in the ocean by Limujii

FIFA’s latest crisis has once again raised a fundamental question for international sport:

Who holds those in power to account when sport’s own systems fail?

In this episode of the Play the Game Podcast, you can hear a narrated version of the opinion piece “FIFA’s latest crisis shows why sport needs independent oversight”, written by Stanis Elsborg, head of Play the Game, and Jens Sejer Andersen, founder and senior advisor.

The piece responds to the recent crisis around Gianni Infantino’s plan to restructure FIFA’s commercial operations — a proposal that triggered protest, pressure, and internal criticism before it was withdrawn.

But the argument goes beyond FIFA and Infantino.

The episode looks at a recurring pattern in international sport: when sport’s own safeguards fail, it is often journalists, whistleblowers, survivors, lawyers, prosecutors, and public authorities who expose what the system did not confront.

From corruption and doping scandals to abuse, match manipulation, and other integrity breaches, Play the Game argues that internal reform is no longer enough.

The episode presents the case for permanent and genuinely independent oversight in international sport — and introduces ClearingSport, Play the Game’s proposal for an independent international entity able to counter crime, corruption, and other integrity breaches in sport.

Host and narrator: Stanis Elsborg, head of Play the Game

Authors: Stanis Elsborg and Jens Sejer Andersen

This episode is produced by Play the Game.

Music: Voices by rexlambo & I Walk With Ghosts by Scott Buckley

Online sports betting is often presented as entertainment – a fast-growing industry built around odds, apps, sponsorships, and fan engagement.

But behind parts of that industry lies a much darker story.

In this episode, you can hear investigative journalist Lindsey Kennedy expose how illegal online gambling networks in Cambodia, Myanmar, Laos, and the Philippines have developed into sprawling criminal empires built on human trafficking, forced labour, torture, corruption, and organised crime.

Thousands of people from around the world are lured by fake job offers and end up trapped in compounds where online gambling and scam operations thrive.

As these compounds expand, they have even become entangled in armed conflict – turning parts of the global betting industry into something far more dangerous than a question of gambling regulation.

The episode also connects the story to international sport.

According to Kennedy, companies linked to these criminal networks have been able to sponsor major European football clubs, using sport to clean their image, build legitimacy, and move closer to the mainstream.

Host: Stanis Elsborg, head of Play the Game

Speaker: Lindsey Kennedy, investigative journalist and research director at the Eyewitness Project

This episode is produced by Play the Game.

Music: Voices by rexlambo