• #212: Entrepreneur Mindset Shift: Detaching Income from Time | Betsy Pepine
    2025/09/25

    Former pharmaceutical executive turned real estate empire builder shares the pivotal moment when assistant's resignation exposed her lack of systems and planning - leading to Barbara Corcoran endorsement and business empire spanning brokerage, title, mortgage, and education.

    Pepine breaks down the entrepreneurship vs employee mentality differences, explaining why true entrepreneurs think differently about time, wealth building, and business motivation.

    Key insights include detaching income from time through systematic approaches, implementing the EOS (Entrepreneurial Operating System) for scalable growth, and leveraging mastermind groups outside your market for a competitive advantage.

    Ideal for aspiring entrepreneurs who are ready to transition from an employee mindset to entrepreneurial thinking.

    Pepine addresses common business motivation challenges including gender boxes in leadership, family pressure in career choices, and the psychological barriers keeping business owners small. Her "Breaking Boxes" methodology demonstrates how self-discipline and mindset strategy create financial freedom through multiple revenue streams.

    Essential listening for anyone seeking entrepreneur advice on building passive income systems while maintaining work-life integration.

    Features actionable guidance on real estate entrepreneurship, team building automation, and the mindset shift from overwhelmed business owner to empire builder who thinks like a CEO.

    続きを読む 一部表示
    20 分
  • #211: Avoid Paying Taxes: Augusta Rule & Cost Segregation Tips | Emil Abedian
    2025/09/18

    How to avoid paying taxes legally becomes achievable when law firm owners implement strategic planning with the right CPA partnership. Emil Abedian, founder of Counsel CPAs and specialized accounting expert for attorneys, reveals the costly mistakes that leave lawyers overpaying hundreds of thousands annually. Most law firms miss critical tax deductions because they work with accountants who only prepare returns once yearly instead of providing year-round advisory services.

    Emil shares the shocking case of a $3 million law firm that lost $413,000 in overpaid taxes over four years by failing to implement pass-through entity tax elections. Law firm owners gain practical frameworks for cost segregation studies on real estate investments, short-term rental deductions that convert passive losses to active income, and the Augusta Rule strategy for tax-free rental income up to 14 days annually.

    This episode covers essential tax strategies specifically for attorneys: self-rental deductions for law firm buildings, bonus depreciation opportunities under new legislation, family payroll planning for children, and multi-state income allocation complexities. Emil explains how proper entity selection between S-Corp, LLC, and partnership structures dramatically impacts tax liability for legal practices.

    Perfect for law firm owners, solo practitioners, and attorneys building scalable businesses who want to keep more of what they earn. Emil demonstrates why working with specialized CPAs for law firms creates strategic partnerships that go beyond basic bookkeeping and payroll services. His book "Counsel to Counsel" provides additional frameworks for converting legal practices into profitable businesses.

    Listen now to stop leaving tax savings on the table and implement the same strategies successful law firm owners use to legally minimize their tax burden while building wealth through strategic planning.

    続きを読む 一部表示
    55 分
  • #210: Personal Branding: From Invisible to Influential with Liana Zavo
    2025/09/12

    Personal branding expert Liana Zavo reveals the B.E.P.I.C. Method that transforms invisible entrepreneurs into industry authorities. As founder of Zava Media PR Group, Liana shares how Forbes thought leadership and authentic branding strategies create magnetic attraction for investors and clients.

    This college dropout single mom turned global PR executive breaks down her personal branding strategy that goes beyond social media marketing to build authentic personal brands with lasting credibility. Liana explains why people invest in you before your products, using Shark Tank examples to illustrate how personal brand vs business brand positioning attracts serious investors.

    Key insights include:

    • Building your personal brand from scratch when you have no online presence
    • Crisis management techniques for reputation rehabilitation
    • The Google Knowledge Panel strategy that separates you from competitors with similar names
    • Why 89% of founders align with video content and how to build a personal brand on social media
    • Personal branding techniques that work across cultures for international market entry

    Perfect for entrepreneurs struggling with authentic branding, this episode addresses personal branding mistakes, pricing strategies, and content marketing that converts.

    Whether you're a multi-passionate entrepreneur seeking branding advice or an established business owner wanting to build your brand online, this conversation provides actionable personal branding strategies that generate real ROI through strategic PR and content creation.

    続きを読む 一部表示
    30 分
  • #209: Breathwork: Instant Anxiety Relief with Sara Thornhill
    2025/09/05

    Breathwork expert Sara Thornhill reveals the science-backed nervous system regulation techniques that transformed her panic attacks into entrepreneurial peak performance.

    After landing in an ambulance at 29, Sara developed breakthrough breathing exercises for anxiety that help busy professionals regulate their parasympathetic nervous system without apps or medications.

    This meditation coach shares her nasal belly breathing method for instant stress relief, her five-step technique for nervous system reset, and how to turn overwhelm into a competitive advantage through conscious breathing.

    Sara demonstrates why meditation training isn't just self-improvement—it's the ultimate biohack for sustainable success. From her company Pranatova, she teaches how 20 minutes of guided meditation equals eight hours of sleep for brain repair, plus specific breathing techniques for panic attacks and morning routine optimization.

    Transform your relationship with stress using pranayama breathing, mindfulness meditation, and the nervous system healing methods that help high-achievers reclaim their inner power and build resilient businesses.

    続きを読む 一部表示
    42 分
  • #208: Why Digital Marketing Fails & How to Fix It | James Hipkin
    2025/08/28

    Digital marketing expert James Hipkin exposes why most entrepreneurs are sabotaging their own websites with "inside-out marketing" that repels ideal customers. After 40 years working with brands like Apple and Toyota, Hipkin reveals the fundamental shift from conversion-focused to confirmation-focused website optimization that transforms visitor behavior within six seconds.

    Host Scherrie L. Prince challenges conventional wisdom as Hipkin dismantles the sacred cow of call-to-action buttons, advocating instead for "people like you pathways" that respect the customer journey while building customer-centric marketing strategies. This conversation cuts through the checkbox marketing mentality to focus on the 20% of customers driving 80% of revenue through strategic customer avatar development.

    Hipkin shares his controversial stance on when entrepreneurs shouldn't build websites, emphasizing list-building over premature web development. The discussion covers marketing funnel optimization using Reddit for authentic customer language research, the three-legged stool approach to marketing message clarity, and why outside-in marketing outperforms traditional approaches with younger demographics.

    Perfect for entrepreneurs ready to stop "boiling the ocean" with scattered tactics and start implementing problem-focused marketing that speaks directly to heavy users who become evangelical customers. Hipkin's methodology transforms websites from digital brochures into confirmation engines that build authority through business storytelling while maintaining strategic focus.

    Key insights include the hierarchy of messaging framework, measurement strategies for solopreneurs, and balancing personal brand authority with customer-focused content. This episode offers actionable insights for marketing professionals seeking sustainable customer acquisition strategies.

    続きを読む 一部表示
    26 分
  • #207: How to Buy Online Businesses for Passive Income | Matt Raad
    2025/08/21

    How to make money online through digital asset investing gets a complete breakdown from Australia's Matt Raad, who reveals his proven system for buying and renovating profitable websites.

    Former zoologist turned digital entrepreneur shares how he and his wife generate passive income by acquiring undervalued online businesses without physical inventory.

    You'll gain insights into website due diligence techniques, traffic monetization strategies that work with as little as 3,000 monthly visitors, and specific niches like gardening and travel blogs earning $4,000+ monthly.

    Matt explains why online businesses offer superior leverage over brick-and-mortar ventures, plus actionable advice for beginners starting with under $1,000 investments on platforms like Flipper.com.

    Perfect for entrepreneurs seeking work from home opportunities, side hustle ideas, and residual income streams.

    This episode covers everything from SEO fundamentals and affiliate marketing to building email lists and securing sponsorship deals.

    Matt's students achieve financial freedom through his portfolio approach to website acquisition and renovation. Essential listening for anyone wanting to earn money online, make money from home, or start an online business that generates income while you sleep.

    続きを読む 一部表示
    43 分
  • #206: Custom AI vs ChatGPT: Local Systems That Keep Data Secure | Sam Sammane
    2025/08/14

    AI ethics expert Sam Sammane challenges Silicon Valley's artificial intelligence hype in this controversial entrepreneurship interview. The Theo Sim founder and nanotechnology PhD reveals why current AI regulations only help wealthy tech giants while blocking innovation for small businesses.

    Sam exposes the truth about ChatGPT privacy risks, demonstrates how personalized AI systems running locally protect your data better than cloud-based solutions, and shares his revolutionary context engineering approach that transforms generic chatbots into custom AI employees.

    Sam's contrarian take on AI policy, trustworthy AI development, and why schools must teach cognitive ethics now will reshape how you think about augmenting human intelligence.

    The future of AI belongs to businesses that act today, not tomorrow.

    続きを読む 一部表示
    44 分
  • #205: Business Automation Systems That Let Entrepreneurs Take Vacations (Without Revenue Loss) | Madi Waggoner
    2025/07/03

    Struggling with being the constant bottleneck in your company?

    Business automation consultant Madi Waggoner reveals how entrepreneurs can fire themselves from daily operations and take actual vacations without business collapse.

    This episode breaks down the exact automation strategies and workflow automation systems that transform overwhelmed founders into true CEOs.

    Madi shares her framework covering business automation tools, process automation methods, and team-building tactics that eliminate the single-point-of-failure problem plaguing most small businesses.

    This conversation challenges the hustle culture narrative, showing how automated business processes and smart business automation systems actually accelerate scaling.

    続きを読む 一部表示
    19 分