What happens when the plan falls apart and you build something better?

In this episode of Breaking Rank, host Diana Lauritson sits down with Jessica Aries, founder of By Aries and Legal Marketing Association International board member, for a conversation that covers it all: growing up in a single-parent household in Austin, TX, walking away from a law career, launching a business in the middle of a pandemic, navigating the emotional weight of IVF, and becoming one of the most recognized voices in legal marketing today.

Jessica's story is one of reinvention at every turn. From a childhood where her father's early influence sparked a lifelong love of technology, to a viral LinkedIn post during COVID that brought 9 law firms to her inbox in a single week, to building By Aries into a thriving consulting practice, Jessica does not just talk about playing big. She lives it.

In this episode, you will hear:

• How a 'COVID job seeker' LinkedIn post changed the trajectory of her career
• Why she left law school and found her calling in legal marketing
• The hard lessons of launching a business without a fully formed plan
• Her deeply personal IVF journey and what it taught her about resilience
• Why she believes AI adoption is the defining professional moment for legal marketers right now
• The one piece of advice her mom gave her that became her north star

Whether you are a legal marketing professional, a woman considering entrepreneurship, or someone sitting on the edge of a career pivot, this episode will meet you where you are.

Subscribe, like, and share if this conversation moved you.

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