In this episode of Pitch, Build, Scale, we sit down with Peter Vasilion, CEO and IT Division Lead at Facet Interactive. Peter shares his journey from tinkering with Pentium 2s in his parents’ warehouse to leading a systems-first consultancy that helps organizations multiply their team’s effectiveness through automation, AI, and enterprise-grade web apps.

We dive into:

- Why Peter treats AI like an employee—and what that means for practical implementations.

- The generational shift changing how clients view marketing and IT partners.

- How Peter built scalable processes across ventures like FlightFX (a first-party Microsoft Flight Simulator partner).

- Why aligning AI with human oversight is critical for successful outcomes.

- Lessons on balancing business development, delivery, and relationship-building in a volatile economy.

Whether you’re a SaaS founder or run a dev agency, this conversation will reshape how you think about building systems that scale.

Resources:

Transform your business technology with Facet Interactive: https://facetinteractive.com

Get new aircraft for flight simulator at FlightFX: https://flightfx.io

Grow your revenue with Big North Marketing: https://bignorthmarketing.com

Chapters

00:00 Introduction to Facet Interactive and Peter Vasilion

05:53 The Impact of Technology on Business

10:29 Evolving Client Expectations in the Tech Landscape

13:37 Leveraging AI in Business Operations

16:45 Balancing AI and Human Interaction

21:26 Client Expectations and AI Limitations

25:57 Real-World AI Implementation Challenges

28:35 Understanding Typical Clients and Relationships

32:42 Customer Acquisition Strategies

36:03 Navigating Diverse Industries and Custom Solutions

39:18 Scaling Challenges in a Changing Economy

43:17 Building Authentic Relationships Post-Pandemic

How do you scale follow-up without scaling headcount?

In this episode of Pitch, Build, Scale, I talk with Jay Johnson, CEO of Click Loop Digital and creator of Alara, about the critical gap in modern lead generation: follow-up that actually converts.

We dig into:

- Why AI-powered voice systems like Alara are changing the game for real estate, legal, healthcare, and recruiting

- The shift from traditional SEO to GEO (Generative Engine Optimization) and what it means for your website

- How to build content that shows up in AI search (LLMO) across ChatGPT, Claude, Perplexity, and Google SGE

- Why lead gen isn't enough—and what happens when thousands of leads hit a wall without systems to handle them

Jay’s cross-industry background in media, real estate, and enterprise digital transformation gives him a unique lens on what it takes to move people - not just pixels.

🔔 Like and subscribe for more episodes every week.

📚 Resources

Click Loop Digital: https://clickloopdigital.com

Alara: https://www.alaravox.com

Big North Marketing: https://bignorthmarketing.com

⏱ Chapters

00:00 From Media to AI: Jay Johnson’s Journey

05:45 Why Lead Gen Fails Without Follow-Up

08:30 Barriers to AI Adoption in Healthcare & Legal

13:20 Building Alara: AI Voice That Sounds Human

18:45 What Is GEO (Generative Engine Optimization)?

23:00 LLMO, Content Strategy & the New AI Search

26:00 Is SEO Dead?

29:15 Scaling Tech + Services Without Losing Agility

33:10 Jay’s “Magic Wand” for AI Adoption

What happens when a corporate finance veteran gets tired of error-prone spreadsheets and decides to reimagine how finance teams collaborate?

In this episode of Pitch, Build, Scale, we sit down with Sebastian Perez Lawrence, Co-Founder of Rockhopper, to explore how they’re building “GitHub for spreadsheets” - empowering finance teams to streamline reviews, reduce risk, and prepare for the future of AI-assisted workflows.

We discuss:

- Why spreadsheet chaos is still the norm in billion-dollar enterprises

- The power of white-glove onboarding for early enterprise clients

- Balancing hype and reality in AI adoption for sensitive financial data

- Building trust with CFOs by focusing on ROI and real numbers

- Rockhopper’s vision to become the auditing layer that keeps data quality high in AI-driven finance

Whether you lead a SaaS company, run a dev shop, or manage a finance function, this conversation will change how you think about data integrity in an AI-powered world.

Resources:

Level-up your financial spreadsheets with Rockhopper: https://rockhopper.co

Connect with Sebastian on LinkedIn: https://linkedin.com/in/sebastian-perez-lawrence

Grow your revenue with Big North Marketing: https://bignorthmarketing.com

Chapters

00:00 Introduction to Rockhopper and Its Mission

03:44 Sebastian's Journey into Tech and Founding Rockhopper

06:03 Identifying the Problem: The Need for Spreadsheet Solutions

11:03 Challenges of Implementing AI in Finance

17:10 Understanding CFOs' Perspectives on AI Adoption

20:59 Future Vision: Integrating AI and Quality Assurance

22:56 Goals for Growth and Expansion

26:46 Fundraising and Building Relationships

29:39 Call to Action: Join the Advisor Network