『Photopod』のカバーアート

Photopod

Photopod

著者： Neil Binkley
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Photopod is an interview podcast about the photography business, hosted by Neil Binkley, Photographer's Consultant and Graphic Designer. You’ll learn from the people who hire or support photographers – from ad agencies, magazines, brands, plus the fine art world. We'll discuss marketing, budgets, motion work, personal work, and many other topics that help define what it means to be a photographer in this ever-changing business landscape.

© Photopod / Neil Binkley アート 出世 就職活動 経済学
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  • Liz Miller-Gershfeld, Executive Art Producer (formerly at Energy BBDO / worked on Jack Daniels, Wrigley gum, etc. / with David LaChapelle, Nadav Kander...) — Part 2

    Liz Miller-Gershfeld, Executive Art Producer (formerly at Energy BBDO / worked on Jack Daniels, Wrigley gum, etc. / with David LaChapelle, Nadav Kander...) — Part 2
    2024/05/29
    [Liz Miller-Gershfeld](https://www.gershmiller.com/) is an Executive Art Producer in Chicago, IL. After two decades at advertising juggernaut Energy BBDO, she has branched out on her own — working freelance for agencies AND photographers. A few photographers she's worked with: David LaChapelle, Nadav Kander, Laurie Frankel, Robert Whitman, and many others. Past campaigns she's worked on: Jack Daniels, Wrigley gum, Ocean Spray, Pearle Vision, plus plenty of others. Listen as we discuss: Should Photographers Get Into AI Right Now, How She Finds Photographers to Hire, Dangers of Not Understanding Usage & Licensing, and lots more. This is Part 2 of our interview.Check out [Liz’s tear sheets by iconic photographers on her portfolio site](https://www.gershmiller.com/). It’s a great blend of clients and approaches.I’m your host, Neil Binkley, Photo Consultant and Graphic Designer. [Check out my website](https://www.neilbinkley.com) to see the design, photo editing, and consulting work that I do.A sampling of the brands she’s worked on:* Canadian Club* SC Johnson* Wrigley/Orbit gum* Art Institute of Chicago* Ocean Spray* Pearle VisionWe discuss a bunch of artists, incl. Personal Projects and AI (click links to see their work — plus she's worked with more great photographers: [poke around her site!](https://www.gershmiller.com/)):* [Simone Lueck](https://sl.xhbtr.com/glamper)* [Danielle Gasparini's Neon Alleys](https://www.instagram.com/p/CXGf7G8IxSh/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==)* [Sue Barr](https://www.suebarr.com/PHOTO-JOURNAL/thumbs)* [Stefan Falke](https://www.stefanfalke.com/Personal/LA-FRONTERA:-Artists-along-the-US-Mexican-Border/thumbs)* [Eric Hameister](https://www.hameisterphoto.com/) (look under Exhibit / Sh#t)Liz’s inspired [AI explorations on Instagram](https://www.instagram.com/gershmiller/). Or connect with her [on LinkedIn](https://www.linkedin.com/in/liz-miller-gershfeld-7542562/).FYI: some podcast apps — I'm looking at you, Apple — cut off these show notes before the end. You can see all of the show notes on apps like Spotify or Overcast. OR, [on our website](https://www.neilbinkley.com/photopod).In our discussion today, Liz and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):\[00:00:00\] About Our Guest: Liz Miller-Gershfeld\[00:05:36\] Should Photographers Get Into AI Right Now?\[00:12:27\] Can/Should AI Be Used Commercially?\[00:15:25\] Companies Using AI, Visually\[00:17:54\] Copyright Considerations for Using AI\[00:21:11\] Adobe Firefly\[00:27:46\] Her Own AI Work\[00:34:39\] Not All AI Is Well Made\[00:38:29\] How She Finds Photographers to Hire\[00:45:00\] Why Photographers Should Approach Production Companies\[00:46:51\] Integrated Producers vs. Producers Vs...?\[00:49:20\] Should Photographers Approach Creative Directors and Art Directors?\[00:54:39\] Motion, Plus Other Things Photographers Need to Stay On Top Of\[00:58:18\] Dangers of Not Understanding Usage & Licensing\[01:00:41\] Personal Photo Projects That Caught Her Eye\[01:02:45\] Advice for Art Producers\[01:04:12\] Advice for PhotographersSee all Photopod episodes by subscribing on your podcast player of choice ([Apple](https://geo.itunes.apple.com/us/podcast/feed/id1439624114), [Google](https://www.google.com/podcasts?feed=aHR0cHM6Ly9yc3Muc2ltcGxlY2FzdC5jb20vcG9kY2FzdHMvODI1Mi9yc3M=), [Spotify](https://open.spotify.com/show/5SWQeeJoC9FUiy1GfiTRIh), what I use (iPhone recommended only): [Overcast](https://overcast.fm/itunes1439624114/photopod), etc.), or [on our website](https://www.neilbinkley.com/photopod).Also feel free to [drop me a line](https://www.neilbinkley.com/photopod) with questions and ideas for future interviews!Are you a photographer and need help editing your work, getting perspective on your marketing, designing photo books, etc.? [Drop me a line!](https://www.neilbinkley.com/photopod)Are you an art producer / photo editor who needs help finding the right photographer for your next shoot, or licensing difficult-to-find, one-of-a-kind images? [Drop me a line!](https://www.neilbinkley.com/photopod)
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    1 時間 6 分
  • Liz Miller-Gershfeld: Executive Art Producer (formerly at Energy BBDO / worked on Jack Daniels, Wrigley gum, etc. / with David LaChapelle, Nadav Kander...) — Part 1

    Liz Miller-Gershfeld: Executive Art Producer (formerly at Energy BBDO / worked on Jack Daniels, Wrigley gum, etc. / with David LaChapelle, Nadav Kander...) — Part 1
    2024/03/01
    [Liz Miller-Gershfeld](https://www.gershmiller.com/) is an Executive Art Producer in Chicago, IL. After two decades at advertising juggernaut Energy BBDO, she has branched out on her own — working freelance for agencies AND photographers. A few photographers she's worked with: David LaChapelle, Nadav Kander, Laurie Frankel, Robert Whitman, and many others. Past campaigns she's worked on: Jack Daniels, Wrigley gum, Ocean Spray, Pearle Vision, plus plenty of others. Listen as we discuss: how she finds photographers to hire, treatments (their importance, plus who actually reads them!), advice to fellow art producers, who photographers should approach at ad agencies, the dangers of not understanding licensing, AI, and lots more. This is Part 1 of our interview.Check out [Liz’s tear sheets by iconic photographers on her portfolio site](https://www.gershmiller.com/). It’s a great blend of clients and approaches.I’m your host, [Neil Binkley, Photographer's Consultant and Graphic Designer](https://www.neilbinkley.com).A sampling of the brands she’s worked on:* Canadian Club* SC Johnson* Wrigley/Orbit gum* Art Institute of Chicago* Ocean Spray* Pearle VisionWe discuss a bunch of talented photographers (click links to see their work — and she's worked with more great photographers: poke around her site!):* [David LaChapelle](https://www.gershmiller.com/work-examples/project-one-f5w4d-99axc-h4d33)* [Nadav Kander](https://www.gershmiller.com/work-examples/project-one-f5w4d-99axc-ypamt)* [Laurie Frankel](https://www.gershmiller.com/work-examples/project-one-f5w4d-99axc-r6e7y)* [Robert Whitman](https://www.gershmiller.com/work-examples/project-one-f5w4d-99axc-f5bet)* [Robert Atkinson (birds and AI generative art)](https://robertdavidatkinson.com/)Liz’s inspired [AI explorations on Instagram](https://www.instagram.com/gershmiller/). Or connect with her [on LinkedIn](https://www.linkedin.com/in/liz-miller-gershfeld-7542562/).[Heather Elder, photo agent](https://heatherelder.com/post/a-photo-editor-personal-projects) and host of the great photo biz podcast, [Dear Art Producer](https://podcasts.apple.com/us/podcast/dear-art-producer/id1455527504). FYI: she also posts [an excellent discussion on AI](https://heatherelder.com/post/are-we-going-out-of-business-a-photography-reps-point-of-view-on-ai).FYI: some podcast apps — I'm looking at you, Apple — cut off these show notes before the end. You can see all of the shownotes on apps like Spotify or Overcast. OR, on our website:\_ [_**www.neilbinkley.com/photopod**_](https://www.neilbinkley.com/photopod)In our discussion today, Liz and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):\[00:00:00\] About Our Guest: Liz Miller-Gershfeld\[00:03:43\] Audio Discussions vs. Video Burnout\[00:05:46\] Welcoming Liz to the Podcast\[00:06:28\] Executive Art Producer for Agencies, Plus Photographers\[00:08:36\] She's Teaching a Class for Photographers\[00:13:53\] She Consults Photographers\[00:14:38\] Treatments for Ad Jobs\[00:15:53\] Don't Miss the Show Notes!\[00:16:30\] Which Treatments Win the Assignments?\[00:22:50\] Does Everyone Read the Treatments?\[00:25:22\] How She Became an Art Buyer for Energy BBDO\[00:28:31\] What's the "Energy" in Energy BBDO?\[00:30:57\] Difference Between BBDO Branches\[00:32:42\] The Big Name Photographers She's Hired!\[00:34:38\] Canadian Club Campaign: Recreating Vintage\[00:40:04\] Working with Nadav Kander was an Absolute Joy\[00:41:02\] Using AI in the Comp and Moodboard Phases\[00:45:47\] Should Photographers Get Into AI Right Now?\[00:46:13\] Outro To Part 1 of The InterviewSee all Photopod episodes by subscribing on your podcast player of choice ([Apple](https://geo.itunes.apple.com/us/podcast/feed/id1439624114), [Google](https://www.google.com/podcasts?feed=aHR0cHM6Ly9yc3Muc2ltcGxlY2FzdC5jb20vcG9kY2FzdHMvODI1Mi9yc3M=), [Spotify](https://open.spotify.com/show/5SWQeeJoC9FUiy1GfiTRIh), what I use (iPhone recommended only): [Overcast](https://overcast.fm/itunes1439624114/photopod), etc.), or at [www.neilbinkley.com/photopod](https://www.neilbinkley.com/photopod).Also feel free to [drop me a line](mailto:neil@neilbinkley.com) with questions and ideas for future interviews!
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    48 分
  • Adam Long: Creative Director at Industry (worked on Nike, Jordan, Facebook/Meta, Sony PlayStation, Yeti, The World Cup...)

    Adam Long: Creative Director at Industry (worked on Nike, Jordan, Facebook/Meta, Sony PlayStation, Yeti, The World Cup...)
    2023/11/07
    [**Adam Long**](https://adamlong.xyz/), Creative Director at [_Industry_](https://www.industry.global/)_,_ (worked on Nike, Jordan, Facebook/Meta, Sony PlayStation, Yeti, The World Cup...).Check out [Adam’s sweet creative direction and filmmaking work on his portfolio site](https://adamlong.xyz/). It’s a great blend of clients and approaches.I’m your host, [Neil Binkley, Photographer's Consultant and Graphic Designer](https://www.neilbinkley.com).A sampling of the different brands that he’s done work for, which can be seen on [Adam’s portfolio site](https://adamlong.xyz/):* Nike* Jordan* Facebook (now Meta)* Sony PlayStation* Yeti* The World Cup* Travel PortlandWe discuss a bunch of talented photographers (click links to see their work):* [Peter Beard](https://peterbeard.com/)* Kevin Fletcher’s photo book, [_Avenue of Roses_ (Lensculture article)](https://www.lensculture.com/articles/kevin-fletcher-avenue-of-roses)* [Jeremy Cowart](https://cowart.io/):* [Simone Lueck has a project about older ladies in Adidas](https://www.tppp.photo/photographers/simone-lueck)* [Brian Hodges (soccer balls made of trash)](https://www.tppp.photo/photographers/brian-hodges)* [Robert Atkinson (birds and AI generative art)](https://www.tppp.photo/photographers/robert-david-atkinson):* [Daniele Gasparini](https://www.tppp.photo/photographers/daniele-gasparini)Adam’s wonderful illustrations, that he posts to [Instagram](https://www.instagram.com/adamlong/):* [Steadman-esque Illustration](https://www.instagram.com/p/Cbokga3rxrR/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==) * [Illustration that reminded me of a surreal Hitchcock](https://www.instagram.com/p/CSYaaPxLiCC/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==)Not to mention, [Adam’s award-winning, short films](https://adamlong.xyz/films).\_\[FYI: some podcast apps — I'm looking at you, Apple — cut off these show notes before the end. You can see all of the shownotes on apps like Spotify or Overcast. OR, on our website:\_ [_**www.neilbinkley.com/photopod**_](https://www.neilbinkley.com/photopod)\]In our discussion today, Adam and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):\[00:00:00\] Adam Long: Bio\[00:04:18\] Is Portland Still Weird?\[00:06:37\] Faking it before you're making it\[00:07:19\] Shooting 16mm vs Video vs DSLR Motion 
 \[00:08:58\] Larger vs. Smaller Agencies\[00:10:08\] Filmmaker to Art Director to Creative Director\[00:11:18\] Mentored by former Wieden + Kennedy creatives\[00:12:19\] Advertising that's fake\[00:14:39\] Making travel ads for a "controversial" city\[00:17:12\] How Adam works with photography and photographers\[00:23:47\] He values a photographer's personal work\[00:26:18\] The value of personal work, for any creative field\[00:30:03\] Are printed things still valuable?\[00:32:11\] Finding photographers on Instagram\[00:35:10\] Is Photography being used more, less, or about the same as 5 years ago?\[00:36:30\] Photographers who direct or DP as well?\[00:37:37\] His Portfolio\[00:38:57\] This interview is a little different than talking with Art producers\[00:42:36\] Anything that he wishes photographers would do more of?\[00:43:50\] Does he look at photographers' portfolios anymore?\[00:46:30\] The variety of work he's done\[00:49:29\] How often does his work end up on social?\[00:50:05\] The power of video\[00:52:20\] Memorable things on social media\[00:54:42\] Does he like being contacted by photographers?\[00:55:18\] How often is he in an office these days?\[00:56:49\] Projects that stood out to him on The Personal Photography Project\[01:04:41\] AI in photography\[01:08:19\] Creatives are artists, too\[01:10:05\] What he'd do, if not a Creative Director\[01:10:48\] He's also a talented illustrator and filmmakerSee all Photopod episodes by subscribing on your podcast player of choice ([Apple](https://geo.itunes.apple.com/us/podcast/feed/id1439624114), [Google](https://www.google.com/podcasts?feed=aHR0cHM6Ly9yc3Muc2ltcGxlY2FzdC5jb20vcG9kY2FzdHMvODI1Mi9yc3M=), [Spotify](https://open.spotify.com/show/5SWQeeJoC9FUiy1GfiTRIh), what I use (iPhone recommended only): [Overcast](https://overcast.fm/itunes1439624114/photopod), etc.), or at [www.neilbinkley.com/photopod](https://www.neilbinkley.com/photopod).Also feel free to [drop me a line](mailto:neil@neilbinkley.com) with questions and ideas for future interviews!
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    1 時間 15 分

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