In this episode of Slappin' Glass, we’re joined by storytelling and communication expert Philip Humm for a deep, practical conversation on how coaches can communicate more clearly, persuasively, and memorably—especially under pressure.

Philip breaks down why how you communicate often matters more than what you say, and why stories—when used intentionally—can cut through resistance, build trust, and create lasting behavioral change. He introduces his simple but powerful P.A.S.T. framework (Place, Action, Speech, Thoughts), giving coaches a repeatable structure for telling stories that actually stick rather than drifting into vague summaries or over-contextualized explanations.

The conversation explores when storytelling is the right tool (and when it isn’t), how elite leaders stay concise without losing emotional impact, and why vulnerability—not polish—is the engine of connection. Philip also shares why great communicators think in frameworks, limit takeaways to one clear action, and start with structure rather than circling toward a point.

We then put theory into practice with live improv exercises, showing how improvisation builds communication confidence and clarity in time-compressed moments like timeouts and huddles. The episode closes with a thoughtful Start–Sub–Sit on locker-room culture tools (quotes, visuals, and physical objects), plus Philip’s best investment in his own career—and why movement, presence, and emotional regulation matter for leaders navigating constant pressure.

This is a must-listen for coaches looking to sharpen their communication edge, strengthen buy-in, and lead with greater clarity and intention beyond the Xs and Os.

What You’ll Learn

• How to use the P.A.S.T. storytelling framework to make messages vivid, emotional, and memorable
• When storytelling creates more impact than direct instruction—and when it doesn’t
• Why elite communicators lead with structure, simplicity, and one clear takeaway
• How vulnerability and emotional honesty increase trust and retention
• Practical improv techniques to improve clarity and confidence under pressure
• The role of physical objects, visuals, and stories in reinforcing culture (and why quotes often fall flat)

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