Persuasion Driver #17 : Temporal Landmarks And The Fresh Start Effect
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Persuasion Driver #17 : Temporal Landmarks And The Fresh Start Effect
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In this episode, we explore the persuasion driver of Temporal Landmarks and the Fresh Start Effect, and why certain moments in time naturally make people more open to change. From the start of a new year or financial quarter to leadership changes, office moves, and contract renewals, we discuss how these milestones create opportunities for MSPs to have more meaningful conversations about technology, security, and business improvement.
We also look at how MSPs can use these moments ethically by aligning their recommendations with times when clients are already reassessing their priorities. Rather than creating artificial urgency, the key is recognising when the timing is right and helping clients see technology investments as part of a positive new chapter. Combined with the other persuasion principles we've covered, the Fresh Start Effect can make change feel both more relevant and easier to begin.
Mike Knight MBA FCIM Director, MKLINK Ltd