『Personal Branding 101 with LinkedIn Video Pioneer & Expert Brand Strategist Who Created The Talking Video Format』のカバーアート

Personal Branding 101 with LinkedIn Video Pioneer & Expert Brand Strategist Who Created The Talking Video Format

Personal Branding 101 with LinkedIn Video Pioneer & Expert Brand Strategist Who Created The Talking Video Format

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Goldie Chan filmed her first LinkedIn video in 2017 on an iPhone 5, with no editing, no title cards, and no plan. 800 consecutive videos later, she is one of the people who invented what LinkedIn videos even look like. In this episode, Howie Chan sits down with Goldie, author of Personal Branding for Introverts, to unpack the real difference between reputation and personal brand, the evolutionary wiring that keeps talented experts invisible, why volume has nothing to do with visibility and Goldie’s framework for building a personal brand that can survive a total identity overhaul. You'll learn the hard and soft keyword exercise Goldie uses to help clients find real clarity, why introversion has nothing to do with visibility, how to tell a gimmick from a genuine signature, and how to grow your influence inside a company without losing yourself in the process. Chapters: 00:00:00 Goldie Chan and the Original LinkedIn Video 00:13:17 Creating a Genuine Personal Brand 00:19:19 Reputation vs Personal Brand 00:22:43 The Myths Surrounding Introverts 00:26:25 An Exercise to Build Your Personal Brand 00:34:40 Transparency vs Authenticity (and Guarding Your Privacy) 00:41:34 The Why of Building a Personal Brand 00:47:55 How to Pivot Your Personal Brand 00:52:35 Common Pitfalls When Building a Personal Brand 00:58:29 Start With One Platform, Then Build the Ecosystem 01:03:29 Navigating Employer vs Personal Brand Tension 01:09:34 Know Yourself Before You Brand Yourself From Goldie Chan: Website LinkedIn Personal Branding for Introverts Mentioned in this video: 99% of people are using LinkedIn WRONG (5 things I’d do if I had to start today) (April 21) What’s Your Influence Style Profile? What do you do when you need someone to do something? This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 800+ leaders who've already uncovered what their style is. The Invisible Expert Problem FREE Masterclass How to become known WITHOUT chasing followers or pretending to be someone you’re not. → https://events.influencesystemmastery.com/register July 30, Thursday, 11 am CST, 6 pm UK, 6 pm CET — Produced by Ideablossoms
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