Pepsi Number Fever: The Most Catastrophic Marketing Campaign in the Philippines (1992)
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Pepsi Number Fever: The Most Catastrophic Marketing Campaign in the Philippines (1992)
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Have you ever been “349ed”? Have you heard of this Filipino slang before? Its origin story was due to a marketing blunder—one that would be the deadliest in history.
Pepsi launched “Number Fever” in 1992, a lottery game that a lot of Filipinos hoped to win because it was a chance to become a millionaire.
The correct 3-digit number combination on their Pepsi bottle cap would be the financial miracle to their woes.
However, Pepsi mistakenly printed 800,000 winning caps, leading to lawsuits, riots, and deaths.
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