"People just want to see real people" - YYC content creator Melanie Laurene on the world of influencing & the importance of online authenticity
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"People just want to see real people" - YYC content creator Melanie Laurene on the world of influencing & the importance of online authenticity
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On this edition of the Work In Progress podcast, co-hosts Alex Putici and Gabe Kane are joined by guest host Meg Felsing for an unfiltered conversation with Calgary content creator and social media powerhouse Melanie Laurene!
Melanie, better known as Mel or Your Internet Big Sis, is not only a force to be reckoned with on her personal social media accounts with 11k Instagram followers and 45k Tik Tok followers, she's also making waves as the head of social at Arcade, a digital creative agency based out of YYC. Join Mel, Alex, Gabe and Meg for a vulnerable conversation on content creation as a career path, why online authenticity is so important, parasocial relationships and more. Tune in to discover what the world of micro-influencing is about - warts and all!
Connect with Mel here on Instagram, right here on Tik Tok, or head to her YouTube channel here!
See ya next time, folks!