In this episode of the Built By Her Podcast, Georgie sits down with Lyndsey and Tash, the founders behind HumanKind, a consultancy supporting SME founders with strategy, communication and people-focused leadership.

After 15 years building and scaling a family-run SME into a £40 million turnover business, Lyndsey made the decision to step away and start something new. Alongside Tash, who transitioned from employed roles into consultancy, they now work with small business owners and leaders to create clarity, direction and stronger team dynamics.

Together, they explore what leadership really looks like behind the scenes, from navigating fear and self-doubt to redefining purpose and stepping outside your comfort zone.

In this episode, we cover:

• Moving from employment to self-employment as a woman in business
• Female leadership in SME environments
• Why communication is the foundation of team culture
• How assumptions and misalignment impact business performance
• Values, purpose and long-term business strategy
• Psychometrics, team dynamics and conflict resolution
• Creating space for founders who feel overwhelmed or stuck

If you’re a female founder, small business owner, or leader navigating growth and change, this episode offers practical insight into communication, clarity and building a business that actually works for you and your team.

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🎙️ Hosted by Georgina McDonald founder of G R Design Studio

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🎧 Produced by Richard Lannen at Nozzle Media
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If you enjoyed this episode, please subscribe, leave a review, and share it with someone building something of their own.