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  • Stop Dreading Email Marketing: Liz Wilcox Shares How to Make It Work for You

    Stop Dreading Email Marketing: Liz Wilcox Shares How to Make It Work for You
    2025/09/25
    Do you avoid writing emails because they feel pushy, awkward, or like one more digital chore you’d rather skip?In this episode of Paws and Profits, Unleash Your Inner Intrepreneur, I sit down with the unstoppable Liz Wilcox, known as The Fresh Princess of Email. Liz is an email strategist who helps business owners like you ditch the overwhelm and actually enjoy writing emails that sound like you and make people want to work with you.Whether you’re a dog trainer or a dog-loving business owner, Liz shares how to make email feel natural, fast, and yes—even fun. No spam, no fluff, just simple systems that build trust and bring in business.🎯 Here's what you’ll learn:
    • How to write a welcome sequence that sets expectations (and keeps people around)
      Why short, human-sounding emails outperform long-winded campaigns
    • How to get more email opens using subject lines that feel personal, not desperate
    • Why storytelling isn’t always the best approach—and what to do instead
    • How to use behind-the-scenes videos to boost trust and bookings
    • What to say when you’re not “a writer” but still need to hit send

    🔥 Ready to stop overthinking and start connecting? Tune in to hear how email can become your favorite, fastest marketing tool.🎧 Listen now:
    Website: https://ontariodogtrainer.com
    Facebook: https://www.facebook.com/KarenDogTrainer
    LinkedIn: https://www.linkedin.com/in/karenlawstheontariodogtrainer/🎙️ You can find Liz Wilcox at:
    Website: https://lizwilcox.com
    Company: https://lizwilcox.com

    #EmailMarketingTips #DogTrainerMarketing #PawsAndProfits #SmallBusinessGrowth #KarenLaws
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    39 分
  • Creating a Podcast That Converts: A Guide for Dog Trainers

    Creating a Podcast That Converts: A Guide for Dog Trainers
    2025/09/11
    Boost Your Dog Training Business with Podcasts: Insights from David JoyceWelcome to Paws and Profits, the podcast for dog trainers who want to grow their business without losing their sanity—or their passion. I’m Karen Laws, dog trainer, business coach, and your guide to blending your love for dogs with smart business strategies.In this episode, I’m joined by David Joyce, podcast guru and owner of Treblecock Studio. We’re diving into how podcasting can be a game-changer for dog trainers looking to attract dedicated clients who are serious about learning to "talk dog" and connect on a deeper level with their pups.Here’s What You’ll Get:
    • The no-nonsense tools you need to start a podcast on a budget.
    • Tips for creating episodes that actually matter to your audience.
    • How to use podcasts to connect with dog owners who want results (and are willing to pay for them).
    • Strategies to stand out in a crowded space without wasting time.
    • The long-term benefits of podcasting as part of your business strategy.
    If you’re ready to attract more clients, build trust, and showcase your expertise, this episode is your roadmap. David and I break it down so you can take action.Let’s talk about how to make podcasting work for your business.From first-time podcasters to established creators, David’s commitment to high-quality production ensures your voice is heard—literally and figuratively. David’s expertise will inspire you to take action and create a podcast that works for your business.
    Connect with David Joyce:
    • Website: www.treblecock.ca
    • Instagram: @treblecock_studio
    • Facebook: Treblecock Studio
    • Email: info@treblecock.ca
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    39 分
  • Grow Your Dog Training Business with Jamie Savage’s Smart Hiring Tips

    Grow Your Dog Training Business with Jamie Savage’s Smart Hiring Tips
    2025/08/28
    Scaling Your Dog Training Business with Smart Hiring — Featuring Jamie Savage!

    Feeling stuck wearing all the hats in your dog training business? Wondering when — and how — to start building a real team?This week on Paws and Profits: Unleash Your Inner Intrapreneur, host Karen Laws is joined by Jamie Savage, Interim CEO of Startup Canada and Founder of The Leadership Agency, to break down the exact blueprint for scaling your business by hiring the right people at the right time. Jamie shares powerful, real-world advice that every growth-minded trainer needs to hear.What You’ll Learn:
    • 🧩 How to stand out using measurable success metrics (not just marketing fluff).
    • 🚀 Why scaling your business starts with hiring talent and potential, not just experience.
    • 🗂 How to delegate tasks smartly and structure your team for sustainable growth.
    • 💰 Why financial planning is crucial before you hire — and how to do it without sinking the ship.
    • 🔥 Actionable steps for building visibility, networking wisely, and finding mentorship that actually moves the needle.

    If you’re serious about scaling — not just surviving — this episode is your playbook.
    👉 Tune in now and get ready to grow your business with confidence and clarity!

    🎧 Listen and Learn:
    Website: https://ontariodogtrainer.com
    Facebook page: https://www.facebook.com/KarenDogTrainer
    LinkedIn page: https://www.linkedin.com/in/karenlawstheontariodogtrainer/You can find Jamie Savage at:
    Guest’s Website: https://www.leadershipagency.com
    Guest’s Company Website: https://www.leadershipagency.com
    Guest’s LinkedIn: https://www.linkedin.com/in/jamiehoobanoff/
    Instagram: @jamiehoobanoffsavage
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    38 分
  • How to Stand Out in a Crowded Dog Training Market

    How to Stand Out in a Crowded Dog Training Market
    2025/08/14
    🎙️ From Ice Skates to AI: How to Build Online Confidence with Colin ScotlandStruggling to transition your dog training biz from in-person to online without feeling like a deer in headlights?This week on Paws and Profits, I’m joined by the brilliant Colin Scotland, marketing strategist and AI expert for purpose-driven entrepreneurs. Colin’s not just here to talk tech—he’s here to help you overcome the fear of visibility, embrace your voice, and harness AI to grow a business that feels like you.Whether you're camera-shy, overwhelmed by digital content, or just plain tired of staring at a blank blog post, Colin lays out a clear, encouraging roadmap.🎯 In this episode, you’ll discover:
    • Why mindset—not tools—is the first step to showing up online confidently
    • How to overcome camera fear with Colin’s energy hacks and storytelling tricks
    • What Google’s E-E-A-T framework means for small business visibility
    • How to prompt AI so it sounds like you, not a robot from 2012
    • Why your mess is actually your magnetic marketing message
    • How to shift from "selling" to deeply serving your people online

    🔥 Whether you’re toeing the digital waters or ready to rocket across the rink, this one will spark your courage and get you moving.👉 Tune in now and start skating like you mean it.Learn more:
    Website: ontariodogtrainer.com
    Facebook: www.facebook.com/KarenDogTrainer
    LinkedIn: www.linkedin.com/in/karenlawstheontariodogtrainer/You can find Colin Scotland at:
    Website: colinscotland.com
    Company: colinscotland.com
    LinkedIn: www.linkedin.com/in/colinscotland#DogTrainerBusiness #OnlineMarketingForTrainers #AIForEntrepreneurs #KarenLaws #PawsAndProfits #DogTrainerPodcast #SmallBusinessMindset #CameraConfidence #EATSEO #BuildYourVoice
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    49 分
  • Overcoming Video Fear: Live Marketing Tips for Dog Trainers

    Overcoming Video Fear: Live Marketing Tips for Dog Trainers
    2025/07/23
    Are you putting off live video because you “have a face for radio” or dread the tech headaches? You’re not alone—and you’re definitely not stuck.In this episode of Paws and Profits: Unleash Your Inner Intrepreneur, I’m joined by live video marketing expert Ian Anderson Gray. We tackle the fear, fuss, and false starts that hold dog trainers and solopreneurs back from using video to grow their business.Ian shares how live video can build trust faster than anything else online—and how even introverts (yes, including him!) can show up with confidence, without chasing perfection.🎯 Here's what you’ll learn:
    • How to shift your mindset from self-conscious to service-focused

    • Why perfectionism is killing your momentum—and what to do instead

    • How to turn one live video into a podcast, social clips, and more

    • Tools Ian recommends to make going live easy—even if tech isn't your thing

    • Why your audience wants your mistakes (yes, even barking dogs and mic flubs)

    • How to create 5 types of engaging video content using Ian’s BLAST method

    🎬 If you’ve been hiding behind the scenes, it’s time to step out and be seen. This episode will give you the clarity, confidence, and tools to finally hit “Go Live.”👉 Listen now and start showing up like the pro you are.Website: https://ontariodogtrainer.com
    Facebook: https://www.facebook.com/KarenDogTrainer
    LinkedIn: https://www.linkedin.com/in/karenlawstheontariodogtrainer/🔗 You can find Ian Anderson Gray at:
    Website: https://iag.me
    Company: https://seriouslysocial.org
    LinkedIn: https://www.linkedin.com/in/ianandersongray/#LiveVideoMarketing #DogTrainerBusiness #SmallBusinessGrowth #VideoConfidence #PawsAndProfits #KarenLaws
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    39 分
  • Matt Diamante

    Matt Diamante
    2025/07/03
    42 分
  • Your Network Is Your Net Worth: Building Media Relationships as a Dog Trainer with Bakari Savage

    Your Network Is Your Net Worth: Building Media Relationships as a Dog Trainer with Bakari Savage
    2025/06/12
    Your Network Is Your Net Worth: Building Media Relationships as a Dog Trainer with Bakari SavageStruggling to get noticed by the media — or worse, feeling invisible when you try?
    You’re not alone, but it’s fixable.This week on Paws and Profits: Unleash Your Inner Intrapreneur, Karen Laws sits down with CP24 journalist and co-anchor Bakari Savage to reveal how dog trainers and entrepreneurs can build powerful media connections that turn exposure into growth.
    Bakari shares real-world insights that will help you stop spinning your wheels and start getting seen.In this episode, you’ll discover:
    • 🎯 How to create media pitches that actually get answered.
    • 💬 Why social media practice makes perfect for live TV.
    • 🤝 How to build genuine relationships with journalists (no smarmy networking needed).
    • 🚀 Why collaboration — not competition — accelerates your visibility and success.
    • 📺 Action steps to ace your first (or next) live appearance like a pro.
    • 🔥 How to keep your messaging sharp, clear, and confidence-driven.

    Bakari’s insights will help you step up your game, whether you’re pitching your first segment or building your brand online.Connect with Bakari Savage
    • Website: bksavage.com
    • Instagram: @bakarisavage
    • LinkedIn: Bakari Savage
    Ready to grow your reach and get your story heard?
    👉 Tune in now — and start building the media connections that will change your business.
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    26 分
  • 4 Days. 1 Tribe. Unlimited Growth: Inside the DTTA Spring 2025 Summit 💥

    4 Days. 1 Tribe. Unlimited Growth: Inside the DTTA Spring 2025 Summit 💥
    2025/06/04
    Can you really transform your confidence, clarity, and dog training business in just four days?If you’ve ever felt isolated in your journey as a dog trainer—or unsure how to level up your skills and business without burning out—this episode is your wake-up call.This week, Karen recaps the Spring 2025 Dog Trainer TRIBE Summit, a powerhouse in-person event for members of the Dog Trainer Training Academy. This wasn’t just a workshop. It was a full-on transformation—professionally, emotionally, and practically.Hear what happened when a group of like-minded, driven dog trainers came together to connect, collaborate, and walk away changed.🎯 What you’ll learn in this episode:
    • Why building a like-minded community is the antidote to imposter syndrome
    • How client role-play unlocks a trainer’s ability to teach with confidence
    • The simple mindset shift that turns leash chaos into calm communication
    • Why understanding breed drives matters more than obedience drills
    • How mentorship accelerates both skill and self-belief
    • The magic behind structured social time (and why it belongs on your agenda)

    Whether you’re new to the industry or a seasoned pro, this episode will light a fire under your plans for growth.👉 Listen now, and find your people.🔗 Resources:
    Website: https://ontariodogtrainer.com/
    Facebook: https://www.facebook.com/KarenDogTrainer
    LinkedIn: https://www.linkedin.com/in/karenlawstheontariodogtrainer/🎙️ No guest this week—just real, raw reflections from the TRIBE. But if you’re interested in joining our next summit, stay close!#DogTrainerLife #DogTrainerCommunity #DogTrainingBusiness #PawsAndProfits #KarenLaws #DTTASummit #MentorshipMatters #ProfessionalDogTrainer
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    36 分