About Patrick Carver: Patrick Carver is the CEO of Constellation Marketing, one of the fastest-growing, multi-million-dollar marketing agencies serving law firms exclusively. With more than 23 years of experience, he has helped hundreds of firms dramatically increase monthly revenue—often by 300% or more—through transparent, sustainable marketing strategies.

Constellation Marketing has generated over $50 million for 100+ solo and small firms by combining SEO that drives top Google rankings, user-focused website development, and custom advertising campaigns designed for efficient lead capture. The agency is known for its law-firm-only focus, flexible engagements, and commitment to client ownership of marketing assets, delivering consistent, long-term growth.

In this episode, Ted and Patrick Carver discuss:

• How Constellation Marketing helps law firms generate measurable ROI—not just leads
• Why client retention starts with revenue reconciliation, not reporting dashboards
• The core digital marketing stack: websites, SEO, paid ads, and omnipresence
• How AI overviews and changing search behavior are impacting legal SEO and traffic
• Simple, high-impact tactics law firms can implement immediately to improve local visibility

Key Takeaways:

• Patrick attributes Constellation Marketing’s 98%+ client retention rate to a relentless focus on making clients money, not producing “pretty reports.”
• ROI reconciliation sits above all other KPIs, because lead volume means little if those leads don’t convert into real revenue.
• In a post–AI overview world, firms must think beyond Google rankings and focus on being present across multiple digital touchpoints.
• Paid advertising has become increasingly important as organic search grows more competitive and fragmented.
• Law firms that maximize their online real estate—Google Business Profile, reviews, directories, and social platforms—gain authority faster, often with little to no cost.

“Our biggest insurance policy for keeping clients happy is, in fact, making them money.” — Patrick Carver

Connect with Patrick Carver:

Website: https://goconstellation.com/

LinkedIn: https://www.linkedin.com/in/patrickacarver/

Instagram: https://www.instagram.com/constellationmktg/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com

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