Partner Involvement in Sales and Marketing: What Could Go Wrong?
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Partner Involvement in Sales and Marketing: What Could Go Wrong?
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Go ahead, put all of BD on the shoulders of your most expensive asset. What could possible go wrong?
In this episode, John and Mark explore the pros and cons of partner involvement in business development. They look at the benefits and drawbacks of a firm partner's role in both marketing and sales. Identify actionable strategies for helping your firm's partners engage in the right kind of business development efforts.
CHAPTERS
00:00 Welcome + Listener shoutouts
03:18 Episode Rundown
04:49 Marketing and Sales Continuum
05:16 Pros of Partner Involvement in Marketing
08:39 Cons of Partner Involvement in Marketing
13:12 Pros of Partner Involvement in Sales
18:01 Cons of Partner Involvement in Sales
27:31 What Good Look Like
30:33 Rapid Fire: Who's the Bottleneck?
35:16 Takeaways and Conclusion
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