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As on-premise venues navigate an increasingly fragmented spirits landscape, the relationship between brands and bars has reached a critical inflection point. This Expert Talk features Chris Maffeo, the Founder of MAFFEO DRINKS, to examine why most brand-bar partnerships fail before they begin, and how misaligned incentives, from listing fees that deliver no ROI to guest shifts where brand managers never appear, erode trust on both sides.

Chris explore's the disconnect between boardroom strategy and bar-floor execution, introducing a practical "if-then" framework for sustainable partnerships that balances bartender personal brand building with genuine brand advocacy. Chris reveals why treating activations as transactions rather than relationships undermines everyone's bottom line, and demonstrates how accountability gaps, from finance teams demanding immediate returns to bartenders rotating between competing portfolios, can be transformed into long-term value creation.

Featured Guests:

Chris Maffeo, Founder, MAFFEO DRINKS

Mentioned in this episode:

Brown-Forman

Watch on YouTube:

The On-Premise Playbook: A Guide to High-Value Bar Partnerships

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When a 175-year-old Italian heritage brand decides to double down on the American market, the playbook isn't always obvious. But Christopher Watt, CEO of Branca USA, has cracked the code, delivering a 5% volume increase for Fernet-Branca, an explosive 91% growth for Borghetti coffee liqueur, and helping Carpano Antica Formula become the number-one sweet vermouth by value in U.S. retail. In an industry where heritage brands often struggle to stay relevant, Watt has proven that legacy and innovation aren't mutually exclusive; they're the foundation for breakthrough growth.

In this episode, Watt reveals the strategic moves behind Branca USA's remarkable performance: from democratizing Fernet-Branca beyond high-end mixology into college towns and neighborhood bars, to riding the espresso martini wave with Borghetti, to capitalizing on the vermouth renaissance with Carpano Antica. Join us as we unpack his "pilot fish" distribution strategy, the data-driven approach that guided a lean team to outsized results, and why partnering with Reyes Beverage Group was the right strategic move for the portfolio.

Featured Guest:

Christopher Watt, CEO, Branca USA

Mentioned in this episode:

Branca USA

Fratelli Branca

Reyes Beverage Group

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Amidst a volatile economic landscape marked by significant job losses in the hospitality sector, the alignment between spirits brands and on-premise venues has never been more critical. In this episode, we join Brown-Forman Advocacy Director Nidal Ramini to unpack the "Hospitality Algorithm," a strategic framework that helps suppliers and entrepreneurs understand the operational mindset of successful bars.

We explore how Ramini evolves Danny Meyer’s "Enlightened Hospitality" into a roadmap for business resilience, demonstrating why "culture eats strategy for breakfast". We also discuss key entrepreneurial lessons, from distinguishing between passion and vision to prioritizing community investment, and analyze why treating awards as a result rather than an objective is the key to sustainable brand growth.

Featured Guests:

Nidal Ramini, Advocacy Director - EAA Division, Brown Forman

Mentioned in this episode:

Brown-Forman

Watch on YouTube:

The Hospitality Algorithm: A Playbook for On-Premise Success

Want to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1

Learn More About Park Street

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